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The document outlines Claudia's proposal for improving PST's Office YouTube channel, emphasizing the need for enhancements based on observations of competing channels. Recommendations include providing clearer textbook instructions, adding closed captioning, creating video timestamps, and offering beginner tutorials to attract a wider audience. The conclusion stresses the importance of viewer engagement and continuous improvement for channel success.

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0% found this document useful (0 votes)
4 views6 pages

Project 1 Remove Format

The document outlines Claudia's proposal for improving PST's Office YouTube channel, emphasizing the need for enhancements based on observations of competing channels. Recommendations include providing clearer textbook instructions, adding closed captioning, creating video timestamps, and offering beginner tutorials to attract a wider audience. The conclusion stresses the importance of viewer engagement and continuous improvement for channel success.

Uploaded by

2432210005
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

ASSIGNMENT

3
Business English
Contents
Outline:...................................................................................................................... 1
Claudia’s Proposal for PST’s Office...........................................................................2
My Recommendations:............................................................................................... 2
First Suggestion:.................................................................................................... 3
Second Suggestion:................................................................................................ 3
Third Suggestion:................................................................................................... 4
Fourth Suggestion:................................................................................................. 4
Conclusion................................................................................................................. 4
Claudia’s Proposal for PST’s Office
These are just suggestions based on current observations. Observing the
daily weather is part of a regular routine for many of us, helping us decide
what to wear and which activities we will do each day. Similar observations
of atmospheric conditions are also required by meteorologists to develop
those weather forecasts with which we are all familiar.

PST’s Office Surfwtw Sali Kaceli


Subscribers 200~ 5,000~ 55,000~
# of views on 1,300~ 477,000~ 2,500,000~
most popular
video
Total 16,800~ 2,300,000~ 10,800,000~
Channel
Views
Key Focus ● Teaching ● Excel ● Moodle
people how ● Music ● Excel
to become a covers ● Word
Microsoft ● PowerPoint
Office ● Outlook
professional Access
First day a August 1, 2014 1
May 17, 2012 2
November 15,
Microsoft 2011 3
related video
was posted

From the table, it is clear that the two other Youtube channels have
more overall subscribers, numbers of views on their most popular video,
and total channel views. This, however, does make sense. The reason for
this is because Sali Kaceli’s channel for example, has the most amount of
subscribers. I believe the reason for this is that his channel his started
posting Microsoft related videos. This means his viewers have been able to
count on him over the last six years to keep producing quality content on a
consistent basis. For Surfwtw’s channel, he began making Microsoft videos
a little later than Kaceli did. Surfwtw’s channel also isn’t just solely
dedicated to helping people with Microsoft. It is also a channel that he

1
[Link]
2
[Link]
3
[Link]
dedicates to making music covers. With a split interest displayed on his
channel, it is quite possible that his current subscribers are going to look
elsewhere for help going forward.
At the moment, your channel among the three, is the newest. This
means there is plenty of room for growth as well as improvements!

My Recommendations:
The steps I recommend consist of the following:

Assisting with the textbook


instructions from New
Having closed captioning for
every single video on the
Creating timestamps in the
video description for the tutorial
Having a section dedicated to
beginner tutorials

Being consistent!

First Suggestion:
Regarding the first suggestion of textbook assisting, many students at
Centennial College find that the wording of the textbook to be misleading
and even at times, confusing. One of the suggestions is that in addition to
leading students through the steps visually, you could also reword the
instructions for them. Going forward, this could better enable students to
understand what the textbook was attempting to convey. Additionally, you
could have a video explaining as well as
demonstrating some of the wordier instructions
from the textbook. You could comprise a list of
said instructions from your current semester’s
students as it is likely that future students will
run into similar issues. This may take a good
chunk of time to accomplish but I guarantee
students around the world will be thankful for the
time and effort you put into furthering their
education.

Second Suggestion:
Secondly, the suggestion of including closed captioning in every video is
an important one. Currently, some of your videos offer that option but I
noticed that it is not consistent with every single video offering it. As is,
your channel is more geared towards aural and visual learners.4 That is
already phenomenal but what would make it excel would be adding closed
captioning to every video. If you decide to incorporate that, it opens the
door for a whole other group of people that learn in a verbal-oriented way.
This is another action that may take some time to be fully integrated into
the channel but it’s efinitely one of those actions that you’ll feel the positive
effects of long after you’ve completed the captioning.

Third Suggestion:
Thirdly, I noticed that some of your videos are a considerable length of
time. This is a great quality to have as it means you thoroughly go over
every aspect of the topic being discussed in each respective video. One
minor adjustment you could make to each video is having timestamps in the
description. This could enable students who are short on time to easily
maneuver their way through your videos to find the content they require.
Additionally, if those students find your time stamped videos useful, they
may just link it to their friends which will help your channel/videos gain
views!

4
[Link]
Fourth Suggestion:
Fourthly, I have noticed that not all people
begin with an understanding of how any of the
Microsoft applications work. It can be safe to
say that tutorials for beginners would be
beneficial to people who are trying to either
return to the workforce after a long time or for
someone who has never encountered these
applications before. It can be complicated to try
and figure out what sort of things a beginner
may or may not know as you take for granted
the knowledge you already have. Starting with
simple actions such as teaching someone how
to save a documented in a specific folder or renaming it a specific name can
be a starting point to ease into. Students who previously lacked the
beginner knowledge will be extremely thankful once they understand the
basics and can make use of your more advanced videos to further enhance
their technological skills.
Lastly, I believe it will overall benefit you as well as your channel to stay
consistent. Consistency provides a sense of security and is comforting to
most people as they will be more inclined to stick with you if you’re
someone they can count on. Providing this feeling of support will ensure
loyal subscribers.

Conclusion
Remember that the You in Youtube is referring to the viewers rather
than the owner of the channel; the viewers are what keep a channel afloat
after all! Keep on trying to improve even when everything seems to be
going well as there is no limit as to what someone can achieve. If you keep
striving for excellence and bettering your methods of teaching, there is
nothing but success coming your way.

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