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Week 2 Deliverable

This report presents refined data visualizations from a marketing campaign dataset aimed at simplifying complex performance data for better decision-making. Key visualizations include trends in click-through rates by age, comparisons of cost-per-click and cost-per-reach across campaigns, and insights into spending patterns and audience reach. The visualizations are intended to analyze campaign effectiveness and provide actionable insights for future marketing strategies.

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ifrakhann44
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0 views5 pages

Week 2 Deliverable

This report presents refined data visualizations from a marketing campaign dataset aimed at simplifying complex performance data for better decision-making. Key visualizations include trends in click-through rates by age, comparisons of cost-per-click and cost-per-reach across campaigns, and insights into spending patterns and audience reach. The visualizations are intended to analyze campaign effectiveness and provide actionable insights for future marketing strategies.

Uploaded by

ifrakhann44
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Week 2 Refined Data Visualizations

Submitted By: Muhammad Umar


um0888921@[Link]

This report presents a series of refined data visualizations created from the marketing campaign
dataset provided by Excelerate. The objective of these visualizations is to simplify complex
campaign performance data into clear, polished insights that can support decision-making. By
applying best practices such as simplification, emphasis, and direct labeling, these charts
highlight spending patterns, engagement trends, efficiency metrics, and audience behaviors.
The visualizations are designed not only to analyze campaign effectiveness but also to provide
actionable insights for optimizing future marketing strategies.

CTR Trend by Age


CTR varies across age groups, peaking in some younger segments.

CPC vs CPR by Campaign

Comparison of CPC and CPR across campaigns highlights efficiency differences.

Top 10 Campaigns by Spend


Campaigns with the highest spending are highlighted here.

Frequency vs CTR

CTR tends to flatten or decline at higher ad frequency.


Reach Composition by Audience

This stacked bar chart shows how different audiences contributed to reach.

Spend Distribution by Geography

Budget allocation is shown across geography groups.


Most Efficient Campaigns

Top campaigns in terms of clicks generated per 100 INR spent.

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