YOUR NAME:
STUDENT ID:
Group Number: (Write in Which Group You
Are out of these four groups)
MS1 TD1 MS1 TD2
MS2 TD1 MS2 TD1
TITLE OF THE STUDY
YOUR Picture:
1 – INTRODUCTION OF THE TOPIC (1200 WORDS MINIMUM)
MUST HAVE FOLLOWING DETAILS:
Introduction of the study, Purpose of the study, Research Objectives, Research Questions, Novelty of
the study, Connection of the study with relevant theory, Theoretical & Managerial Contribution of the
study.
4-5 lines for each constructs – the definition of the constructs one by one (Please use atelast 4-5
references while explaining the information about the constructs you have used in your study):
For Example:
Information Quality: (write 4-5 lines explaining what is definition of this information quality, and use 2-3
references also) – And, same you have to do with other constructs used in your study.
System Quality: (write 4-5 lines explaining this construct)
Service Quality: (write 4-5 lines explaining this construct)
For Example:
Information Quality:
Information quality refers to the extent to which information is accurate, reliable, relevant, timely, and
complete for its intended purpose (Eppler & Wittig, 2000; Wang & Strong, 1996). In the context of data
and information systems, it encompasses dimensions such as accuracy, completeness, consistency,
currency, believability, interpretability, and accessibility (Wang & Strong, 1996). High-quality
information is crucial for decision-making, problem-solving, and organizational performance (DeLone &
McLean, 2003).
Recent research has highlighted the significance of information quality in various domains, including
business, healthcare, education, and government. For instance, in the era of big data and analytics,
ensuring the quality of data inputs is essential for deriving meaningful insights and making informed
decisions (Liu et al., 2020). In healthcare, accurate and timely information can improve patient
outcomes and facilitate evidence-based medical practices (Kahn et al., 2015). Similarly, in e-commerce
and online platforms, information quality influences consumer trust, satisfaction, and purchase
intentions (Li & Huang, 2018).
Overall, information quality is a multidimensional construct that underpins the effectiveness and
efficiency of information systems and processes. By focusing on enhancing information quality,
organizations can enhance their competitiveness, innovation capabilities, and stakeholder satisfaction.
References: (Keep all the references in APA style, place them at the end your project.)
DeLone, W. H., & McLean, E. R. (2003). The DeLone and McLean model of information systems success:
A ten-year update. Journal of Management Information Systems, 19(4), 9–30.
Eppler, M. J., & Wittig, D. (2000). Conceptual issues in visualizing knowledge. In Paper presented at the
6th international conference on concurrent engineering: Research and applications.
Kahn, M. G., Callahan, T. J., Barnard, J., Bauck, A. E., Brown, J., Davidson, B. N., ... & Zozus, M. N. (2015).
A harmonized data quality assessment terminology and framework for the secondary use of electronic
health record data. EGEMS (Washington, DC), 3(1), 1163.
Li, Y., & Huang, L. (2018). Effect of information quality and trust on consumer purchase intention in
online group-buying: An empirical study. Information & Management, 55(7), 840–849.
Liu, X., Lin, H., Qiao, Z., & An, L. (2020). The impact of big data quality on the analytics capability and
organizational performance. Information Systems Frontiers, 22(3), 705–718.
Wang, R. Y., & Strong, D. M. (1996). Beyond accuracy: What data quality means to data consumers.
Journal of Management Information Systems, 12(4), 5–33.
Hypotheses: (Write your hypotheses according to your model)
For Example – I have choosen this model, given below: and the hypothesis are like this.
H1: Service Quality has a positive significant impact on Continuance intention to use.
H2:
H3:
…….
…. Etc.
Methodology part: (Modified this according to your study)
4.1 Data collection
Cross-sectional data are the foundation of this quantitative survey. An online survey was
used to gather data (Cheah et al., 2020; Sarstedt et al., 2018). We selected this approach
due to its speed, economy, and control over the sorts of respondents, as well as its
capacity to yield high-quality data (Yao et al., 2015). ( Chatzi Georgiou et al., 2019). to stay
away from the restrictions that come with university intercept surveys. We employed a
purposive sampling strategy to choose the best sample for identifying virtual reality on the
Internet. Have you experienced/attended/visited a virtual tour in the Metaverse in the last
12 months? was the screening question we used to determine whether respondents were
qualified to take the survey. To quantify composition, we utilized a recognized scale;
however, the item's representation on the scale was a little off.
4.2. Data Methodology:
The study was descriptive where data was collected using Google Survey Form from the
participants from nine countries and majorly from Morocco. For the data collection, we
have used the filter question, whether you have experienced visiting in Metaverse or not.
The data were collected from April -to June 2022. Also, use social networking sites to share
the link to collect the data. This helps us to reduce the chance of biases in the data. The
details of questionnaire is given in annexure.
4.3. Measurement Scale
The items were gathered from the previous studies but modified according to the users’ virtual world interaction,
especially in the context of Metaverse to validate the research methodology. Metaverse Vividness, Metaverse
Interactivity and, Metaverse Novelty were measured by Yim et al., 2017. Brand's Gamification Activities in
Metaverse were measured with Pour et al., 2021 & Vitkauskait_e and Gatautis. 2018. Affective brand
engagement by Hollebeek et al., 2014, Anticipated satisfaction by Mclean and Osei-Frimpong, 2017 and, Brand
advocacy were measured by De Regt et al., 2021.
DATA ANLAYSIS: (Add information according to your study, your data is different from this data)
[Add all codding + Gender (Male =1, Female =2 etc… Age: 18-25 Years =1 , 26-35 Years = 2 like this…)
1 – DEMOGRAPHIC INFORMATION (Add your results here, how many are male how many are female –
like this table)
3 – DATA VALIDITY
4 – STRUCTURAL EQUATION MODELING (BETA VALUE AND P-VALUE) IN TABLE TO ACCEPT OR REJECT
HYPOTHESIS
CONCLUSION OF THE STUDYC
References:
use latest references published from 2018- 2024 only, and write them in the APA style here. Your
manuscript must have atleast 20 references used in the Introduction and discussion section.
For Example:
References
Agrawal A and Hockerts K (2021) Impact investing: Review and research agenda. Journal of
Small Business and Entrepreneurship 33(2): 153-181.
Alijani S and Karyotis S (2018) Coping with impact investing antagonistic objectives: A multi-
stakeholder approach. Research in International Business and Finance 47(1) :10-17.
Ali W Bekiros S, Hussain N, Khan S A and Nguyen D K (2023) Determinants and
consequences of corporate social responsibility disclosure: A survey of extant
literature. Journal of Economic Surveys. Epub ahead of print 23 July 2023. DOI:
[Link]
Al Mamun M, Boubaker S and Nguyen D K (2022) Green finance and decarbonization:
Evidence from around the world. Finance Research Letters 46: 102807.