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MANG INASAL

A Strategic Management Paper

Presented to the Faculty of
College of Business, Administration, and Accountancy Department
of Laguna University

In Partial Fulfillment
of the Requirements for the Degree
Bachelor of Science in Entrepreneurship

ARBAN, MIKYLA O.
COSICO, LORE ANDREI PABROME L.
CUARESMA, JOILA MAE B.
DELA CRUZ, SOPHIA C.
MATUTE, LORRAINE JADE S.
MONSANTO, BENEDICT C.

MAY 2026​ ​ ​ ​ ​ ​
 TABLE OF CONTENTS
​

Title Page ………………………………………………………………………………. i

I.​ COMPANY BACKGROUND​ ​ ​ ​ ​ ​ ​ 1

History of Mang Inasal ………………………………………………………….. 1

Vision Statement ………………………………………………………………… 2

Mission Statement ………………………………………………………………. 2

Objectives ……………………………………………………………………….. 2

Policy ……………………………………………………………………………. 2

​ Customer Service and Quality Policy …………………………………... 2

​ Food Safety and Cleanliness Policy …………………………………….. 3

​ Employee Conduct and Workplace Policy ……………………………… 3

​ Data Privacy and Security Policy ……………………………………….. 3

II.​ INTERNAL AND EXTERNAL ENVIRONMENT​ ​ ​ ​ 5

​ Internal Environment ……………………………………………………………. 5

​ ​ Corporate Culture ……………………………………………………….. 5

​ ​ Financial Resources ……………………………………………………... 6

​ ​ Operations and Production ……………………………………………… 6

​ ​ Marketing and Brand Strength ………………………………………….. 7

​ External Environment (Porter’s Five Forces) ….……………………………….. 8

1.​ Industry or Competitive Rivalry ………………………………... 8

2.​ Threat of Substitutes ……………………………………………. 9

3.​ Threat of New Entrants ………………………………………… 10

4.​ Bargaining Power of Buyers …………………………………… 10

 5.​ Bargaining Power of Suppliers ………………………………… 11

III. ANALYSIS OF STRATEGIC FACTORS AND ALTERNATIVES ​ ​ 12

​ ​ Analysis of Strategic Factors (SWOT) ………………………………………… 12

​ ​ ​ Strengths ……………………………………………………………….. 13

​ ​ ​ Weaknesses …………………………………………………………….. 15

​ ​ ​ Opportunities ……………………………………………………………17

​ ​ ​ Threats …………………………………………………………………. 19

​ ​ Strategic Alternatives ………………………………………………………….. 21

A.​ Growth …………………………………………………………………. 21

​ ​ ​ ​ Concentric Diversification …………………………………….. 21

​ ​ ​ ​ Forward Integration ……………………………………………. 23

B.​ Stability ……………………………………………………………….. 25

Pause/Proceed-with-Caution Strategy ………………………….25

Profit Strategy …………………………………………………..26

C.​ Retrenchment …………………………………………………………...28

Sell-out/Divestment Strategy …………………………………...28

Turnaround Strategy ……………………………………………30

IV. IMPLEMENTATION PROGRAM​ ​ ​ ​ ​ ​ ​ 32

A.​ Management Plan ………………………………………………………………32

B.​ Marketing Plan …………………………………………………………………33

C.​ Financial Plan …………………………………………………………………. 34

D.​ Operational Plan ………………………………………………………………. 35

E.​ Human Resource Plan ………………………………………………………… 36

V. RECOMMENDATIONS AND LESSONS LEARNED​ ​ ​ ​ 38

​ ​ Recommendations ……………………………………………………………. 38

​ ​ Management Lessons Learned ……………………………………………….. 39

​ ​ BIBLIOGRAPHY​ ​ ​ ​ ​ ​ ​ ​ 41
 CHAPTER I

Company Background

History of Mang Inasal

Mang Inasal comes from the word “Mang,” which means “Mr.” in English, and

“Inasal,” which is derived from “Inhaw.” They called it Mr. Barbecue. Edger Sia II was

the founder of Mang Inasal. He was an “INJAP,” which means half Chinese and half

Japanese. The owner of Mang Inasal knew that the Filipino barbecue quick-service

restaurant still had growth potential. He understood how to win the hearts of Filipinos, so

he started Mang Inasal with traditional Filipino cuisine, a dine-in concept, and unlimited

rice and soup. The primary reason for Mang Inasal’s success was its wide range of

Filipino comfort food, including chicken Inasal with its distinct taste that Filipinos love.

He began serving Filipinos Chicken Inasal, Pork BBQ, and unlimited rice and soup. They

received numerous awards for their outstanding quick-service restaurant in 2008, 2010,

and 2015, and they have continued to win awards in subsequent years.

Today, Mang Inasal is a leading brand in the Philippines, known for its strong

portfolio of Chicken Inasal, Pork BBQ, Halo-Halo, and many other items. Variations are

regularly developed on the menu to meet customer demands

Figure 1. The Official Company Logo of Mang Inasal

Vision Statement

To be the world’s best grilled chicken.

Mission Statement

To serve great tasting food, bringing the joy of eating to everyone.

Objectives

The pursuit of customer satisfaction. Customer Satisfaction has always been

Mang Inasal’s priority. We live the FSC (Food, Service, and Cleanliness) philosophy by

serving great food, delivering excellence Service, and maintaining Cleanliness and good

store condition every day.

Policy

Mang Inasal operates under a set of core values and service principles that guide

its employees and overall business operations. These values collectively influence how

the company serves its customers, manages its workforce, and maintains the quality of its

products and services.

Customer Service and Quality Policy

Mang Inasal is committed to providing customers with quality food

products and satisfying dining experiences through efficient service, cleanliness,

and consistent food preparation standards. The company emphasizes Customer

Focus and Speed with Excellence as part of its core values, ensuring that

customers receive fast service without compromising food quality and overall

experience. Employees are expected to maintain professionalism, proper hygiene,

and attentiveness in serving customers to strengthen customer trust and

satisfaction.
Food Safety and Cleanliness Policy

Mang Inasal follows food safety and sanitation practices to maintain the

quality and safety of its food products and dining areas. Employees are required to

observe proper food handling procedures, maintain cleanliness in kitchen and

dining areas, and ensure that utensils, tables, chairs, and equipment are regularly

sanitized. These practices help protect customers from health risks and support the

company’s goal of delivering safe and high-quality meals. The company also

encourages continuous improvement in cleanliness and operational standards

across all branches.

Employee Conduct and Workplace Policy

Mang Inasal promotes a positive and respectful working environment

guided by its values of Humility to Listen and Learn, Spirit of Family and Fun,

and Integrity. Employees are expected to treat customers and co-workers with

respect, honesty, and professionalism at all times. Teamwork, cooperation, and

continuous learning are encouraged to improve employee performance and

workplace relationships. The company also expects employees to follow company

rules, maintain discipline, and uphold ethical standards in all business operations.

Data Privacy and Security Policy

Mang Inasal collects and processes customer information responsibly in

compliance with data privacy regulations. Customer data gathered through online

orders, promotions, and other transactions are used only for legitimate business
purposes such as order processing, customer communication, marketing activities,

and service improvement. The company is committed to protecting customer

information by maintaining secure systems and ensuring confidentiality of

personal data.
 CHAPTER II

Internal Environment

Mang Inasal’s internal environment is shaped by a customer-centered and

performance-driven workplace. The company emphasizes fast and efficient service

(“Speed with Excellence”) while maintaining high product quality. Employees are

encouraged to continuously improve through learning and feedback (“Humility to Listen

and Learn”).

The company also promotes a positive and supportive work culture,

highlighted by the value “Spirit of Family and Fun,” which reflects teamwork, respect,

and strong relationships among employees. Integrity ensures that all actions and decisions

follow ethical standards.

Corporate Culture

Mang Inasal’s corporate culture is customer-oriented, placing

strong importance on customer satisfaction by ensuring that every

customer receives enjoyable dining experiences, good service, and

high-quality food. Employees are trained to be attentive, responsive, and

focused on meeting customer needs at all times. The company also

operates in a fast-paced and quality-driven environment, where speed is

essential in delivering service, while strict standards in food preparation,

cleanliness, and overall service are maintained to ensure that efficiency

does not compromise quality. In addition, Mang Inasal promotes a

team-focused culture by encouraging teamwork and cooperation among

 employees through a supportive and family-like work environment, where

workers help one another, communicate effectively, and build positive

relationships. Furthermore, the company is values-driven, guided by core

principles such as integrity, humility, and continuous improvement, where

employees are expected to act ethically, learn from feedback, and

consistently enhance their performance to contribute to the company’s

overall success.

​ Financial Resources

Mang Inasal benefits from strong financial support, mainly

because it operates under Jollibee Foods Corporation. This gives the

company access to sufficient capital for expansion, marketing, and daily

operations. With stable financial backing, Mang Inasal can continuously

open new branches, improve store facilities, and invest in better equipment

to enhance efficiency.

Additionally, its affordable pricing strategy combined with high

sales volume especially from its well-known unlimited rice offering helps

maintain steady revenue. This financial stability allows the company to

remain competitive in the fast-food industry while still offering

value-for-money meals to customers.

Operations and Production

Mang Inasal’s operations are designed to be fast, efficient, and

standardized across all branches. The company follows strict procedures in

food preparation to ensure consistency in taste and quality, especially for

its signature Chicken Inasal. This standardization helps maintain customer

satisfaction regardless of location.

The business also focuses on operational efficiency by minimizing

waiting time and ensuring smooth service flow. Their “Speed with

Excellence” principle is applied in daily operations, allowing them to

serve a large number of customers quickly. In addition, the use of

systematic kitchen layouts and trained staff contributes to faster

production and better service delivery.

Marketing and Brand Strength

Mang Inasal has built a strong brand identity in the Philippines,

mainly associated with Filipino comfort food and its unique unlimited rice

concept. This strong positioning makes it easily recognizable and

appealing to a wide range of customers.

The company also uses effective marketing strategies such as

promotional deals, social media campaigns, and endorsements to attract

more customers. Its ability to connect with Filipino culture and

preferences gives it an advantage over competitors. As a result, Mang

Inasal maintains strong customer loyalty and continues to expand its

market presence.
External Environment

The external environment of Mang Inasal refers to the external factors and market

conditions that influence the company’s operations, performance, and strategic decisions.

These factors include industry competition, customer behavior, suppliers, substitute

products, and potential new entrants in the fast-food industry. Since these elements are

beyond the company’s direct control, Mang Inasal must continuously adapt to changes in

the business environment to maintain competitiveness, customer satisfaction, and

long-term growth.

Porter’s Five forces

1. Industry or Competitive

The fast-food industry where Mang Inasal operates is highly

competitive. One of its biggest competitors is Jollibee Foods Corporation,

brands such as Jollibee, along with other local and international

restaurants like McDonald's and Chowking. These companies compete in

terms of food quality, affordability, customer service, and brand

popularity.

Competitive rivalry is strong because many fast-food restaurants

offer similar products such as grilled chicken meals, rice meals, and

combo meals. Because of this, companies rely heavily on promotions,

advertisements, and unique dining experiences to attract customers. Mang

Inasal is widely known for its “unlimited rice” offer, which helps the

brand stand out from competitors and build customer loyalty.

 Another factor is that the fast-food market in the Philippines is

already well-developed, making competition more intense. Instead of

focusing only on gaining new customers, businesses also compete to keep

their loyal customers from switching to other brands. This pushes

companies to continuously improve their menu, pricing, and services.

In addition, changing consumer preferences encourage companies

to introduce new food products and healthier meal options. Delivery

services and online ordering also became important, especially with the

growing demand for convenience. With high operating costs and strong

competitors, Mang Inasal must continue innovating and improving its

services to maintain its position in the industry.

Overall, the level of competitive rivalry in the fast-food industry is

very high, making it important for Mang Inasal to remain competitive and

customer-focused in its strategies.

2. Threat of Substitutes

The threat of substitutes for Mang Inasal is high, because

customers have many alternative food choices that are easily accessible,

affordable, and offer similar satisfaction, such as fastfood competitors like

Jollibee and McDonalds, budget friendly local carinderias that serve home

style meals, convenient ready to eat options from stores like 7-Eleven, and

other grilled chicken providers like Andoks, all of which make it easy for

customers to switch based on price, taste, convenience, or preference.

3. Threat of new entrants

The threat of new entrants for Mang Inasal is low to moderate

because strong brand loyalty high capital requirements, established supply

chains, and the backing of Jollibee Foods Corporation make it difficult for

new competitors to enter and compete at the same scale, while additional

barriers such as prime store locations, efficient operations, menu

standardization, and aggressive marketing further strengthen its position,

although small local eateries and barbecue stalls can still enter the market

on a limited scale and pose minor competition

4. Bargaining Power of Buyers

Buyers possess significant bargaining power primarily because the

fast-food industry is highly competitive, with many alternatives and

substitutes available. Since customers have plenty of other restaurants and

eateries to choose from, Mang Inasal must maintain reasonable prices and

ensure good value for money; otherwise, patrons can easily switch to

competitors offering similar products. Furthermore, the target market is

very price-sensitive, as the brand caters mainly to everyday consumers

looking for affordable meals. Changes in the economy, such as inflation or

rising costs of living, directly affect people's ability to spend on dining out.

This forces the company to keep prices accessible and attractive to

maintain sales volume.

5. Bargaining Power of Suppliers

The majority of fast food establishments purchase the raw

ingredients and other supplies they need to run their businesses from both

domestic and foreign vendors. Considering that any quick service's food

inventory is essential, Restaurant operations are significantly impacted by

the providers of these goods. Without food to offer, Mang Inasal or any

other QSR cannot function. Evidently, Mang Inasal Philippines Inc.

created their own commissary structure over time to get rid of the

industry's suppliers' comparatively powerful bargaining leverage.

Suppliers in this sector can go all the way back to the agriculture sector,

aside from those who make the food. Packaging firms and farms that raise

meat and poultry.

 CHAPTER III

Analysis of Strategic Factors

SWOT Analysis

Mang Inasal stands as a prominent example of a successful Filipino fast-food

brand, widely recognized for its grilled chicken and unique dining experience. Known for

its “Ihaw-Sarap” meals and “Unli-Rice” offering, Mang Inasal has established a strong

presence across the Philippines, becoming a familiar name in malls, commercial areas,

and local communities. Its accessibility and affordability make it a popular choice among

a wide range of customers, from students to families and workers. The brand’s consistent

expansion and strong customer following reflect its significant role in the country’s

fast-food industry and its growing influence in everyday Filipino dining culture.

STRENGTHS WEAKNESSES

Recognizable Brand Limited Menu Options

Rapidly Growing Inconsistent Food Quality

Large Network Lack of Security

Affordable pricing with value meals (e.g., Inconsistent cleanliness

Unli-Rice) Service quality may vary depending on

Unique Filipino-style grilled chicken Branch and staff

(Chicken Inasal) Long waiting times during peak hours

Backed by Jollibee Foods Corporation

 OPPORTUNITIES THREATS

Global Expansion High Competition

Intemet and Technology Quality Standard

Food Trends Rising food and Operational costs

Improvement in Hygiene and Service Changing customer preferences toward

standards across all branches healthier food

Introduction of new menu items and Negative customer experiences (e.g.,

healthier options cleanliness issues) spreading through

social media

Strengths

●​ Recognizable Brand

Mang Insal was recognized as the “Strongest Brand” among the

Philippine brands by 2024 by London based global brand valuation

consultancy firm Brand Finance. Mang Inasal garnered a perfect score for

brand familiarity, in line with an expanded store network.

●​ Rapidly Growing

Mang Inasal has experienced significant expansion since its

founding, quickly transforming from a regional brand into a nationwide

fast-food chain. Its growth accelerated even further after being acquired by

Jollibee Foods Corporation. With strategic franchising and strong brand

 appeal, it continues to open new branches in both urban and provincial

areas, allowing it to capture a broad customer base.

●​ Large Network

It operates hundreds of branches nationwide, making it highly

accessible to a wide range of customers. The brand’s extensive network of

stores across the Philippines ensures strong market presence and

convenience. Whether in malls, highways, or neighborhood locations,

Mang Inasal is easy to find. This accessibility strengthens customer

loyalty and repeat purchases, as consumers can rely on consistent

availability of their favorite meals.

●​ Affordable pricing with value meals (e.g., Unli-Rice)

Mang Inasal is well-known for offering budget-friendly meals

without compromising portion size or satisfaction. Its “Unli-Rice” concept

is a major differentiator, giving customers unlimited rice servings at a

fixed price. This creates a perception of high value for money, particularly

appealing to students, workers, and families looking for filling yet

affordable meals.

●​ Unique Filipino-style grilled chicken (Chicken Inasal)

The brand’s flagship product, Chicken Inasal, sets it apart from

typical fried chicken competitors. Unlike Western-style fast food, Mang

Inasal focuses on grilled chicken marinated in a blend of local spices,

 calamansi, and annatto oil. This distinctly Filipino flavor profile resonates

strongly with local tastes and cultural preferences, reinforcing brand

identity and authenticity.

●​ Backed by Jollibee Foods Corporation

Being part of Jollibee Foods Corporation provides Mang Inasal with

significant advantages. These include access to an efficient supply chain,

advanced marketing strategies, operational expertise, and financial

resources. This backing allows the brand to maintain quality, expand

efficiently, and compete effectively against both local and international

fast-food chains.

Weaknesses

●​ Limited Menu Options

Mang Inasal mainly focuses on grilled chicken meals and a few

Filipino dishes. Because of this, customers who want more food choices

may decide to eat at other fast-food restaurants with wider menus. Limited

variety can also make regular customers lose interest over time.

●​ Inconsistent Food Quality

The quality of food may not always be the same in every branch.

Some customers experience chicken that is too dry, salty, or not served
 hot. This inconsistency can affect customers' satisfaction and damage the

restaurant's reputation.

●​ Lack of security

Some branches may have limited security measures, especially

during busy hours. Customers may worry about the safety of their

belongings, parking areas, or overcrowded spaces. Weak security can

make customers feel uncomfortable while dining.

●​ Inconsistent Cleanliness

Cleanliness standards may differ from one branch to another. Some

dining areas, tables, or restrooms may not be cleaned immediately during

peak hours. Poor cleanliness can create a bad impression and affect

customer trust in the restaurant.

●​ Service Quality May Vary Depending on Branch and Staff

The quality of customer service depends on the employees and

management of each branch. Some staff members are friendly and

efficient, while others may be slow or less attentive to customers’ needs.

This inconsistency can affect the overall dining experience.

●​ Long Waiting Times During Peak Hours

During lunch, dinner, and weekends, branches often become

crowded. Customers may need to wait a long time for their orders, tables,
 or refills. Long waiting times can lead to customer frustration and

dissatisfaction.

Opportunities

●​ Global Expansion

Mang Inasal has strong potential to grow internationally, especially

in countries with large Filipino communities such as the United States,

Canada, and the Middle East. Overseas Filipinos often seek familiar food

brands that reflect their culture and identity, creating a natural market for

Filipino restaurant chains. As global interest in Asian cuisine continues to

rise, Mang Inasal can introduce Chicken Inasal and other local favorites to

a wider audience while strengthening brand recognition abroad.

●​ Internet and Technology

Digital platforms present a major growth opportunity for Mang

Inasal. More consumers now rely on mobile apps and delivery services for

convenience. According to Grab Philippines’ 2023 trends report, 89% of

Filipino users use the app to discover new restaurants, while many

customers prefer brands that combine online and offline dining

experiences. By improving its app presence, delivery partnerships, digital

payments, and online promotions, Mang Inasal can attract younger

customers and increase sales.

●​ Food Trends

Consumer preferences are shifting toward grilled meals, bold

flavors, and more authentic dining experiences. This creates an advantage

for Mang Inasal since its core products already match these trends.

Compared with fried fast food, grilled chicken is often perceived as a

better alternative by health-conscious diners. Growing interest in local

cuisine also places Mang Inasal in a strong position to attract both loyal

customers and new markets looking for Filipino flavors.

●​ Improvement in Hygiene and Service Standards Across All Branches

Customers today place greater importance on cleanliness, food

safety, and efficient service when choosing where to eat. For Mang Inasal,

maintaining high standards across all branches can strengthen customer

trust and encourage repeat visits. Consistent service quality also helps

protect the brand’s reputation and gives the company an advantage over

smaller competitors with less standardized operations.

●​ Introduction of New Menu Items and Healthier Options

Health awareness continues to influence food choices, especially

among younger and working consumers. This gives Mang Inasal an

opportunity to expand its menu through lighter meal options, vegetable

side dishes, fresh beverages, and lower-calorie combinations. At the same

 time, introducing new Filipino-inspired items can keep the brand relevant

and encourage repeat purchases from existing customers.

Threats

●​ High Competition

Mang Inasal faces strong competition in the fast-food industry

because many local and international restaurants offer similar products at

competitive prices. Competitors such as Jollibee, McDonald's, and other

food businesses continuously introduce new products, promotions, and

services to attract customers. Due to this intense competition, Mang Inasal

must consistently improve its food quality, customer service, and

marketing strategies to maintain customer loyalty and market share.

●​ Quality Standard

Maintaining consistent food and service quality is a major

challenge for Mang Inasal, ​ especially because it operates many

branches nationwide. Customers expect the same taste, serving size,

cleanliness, and customer experience in every store. Failure to maintain

quality standards may lead to customer dissatisfaction, negative reviews,

and loss of trust in the brand. Because of this, the company must

continuously monitor operations, train employees, and implement strict

quality control procedures.

●​ Rising Food and Operational Costs

The increasing prices of raw materials such as chicken, rice,

cooking oil, and other ingredients directly affect the company’s operating

expenses. Utility costs, employee wages, transportation, and delivery

expenses also continue to rise due to inflation and economic changes.

These higher operational costs can reduce the company’s profitability if

not properly managed. Mang Inasal must therefore improve cost control,

inventory management, and operational efficiency while still keeping

products affordable for customers.

●​ Changing Customer Preferences Toward Healthier Food

Many consumers today are becoming more health-conscious and

are choosing healthier meal options instead of traditional fast food. Some

customers prefer foods with lower calories, less oil, or more nutritious

ingredients. This change in consumer behavior may reduce the demand for

some of Mang Inasal’s regular menu items. To respond to this threat, the

company needs to innovate by offering healthier products, balanced meal

choices, and improved nutritional options while still maintaining the taste

that customers enjoy.

●​ Negative Customer Experiences Spreading Through Social Media

In the digital age, customer experiences can quickly spread through

social media platforms. Complaints about poor customer service, food

 quality, delays, or cleanliness issues can easily go viral and damage the

reputation of Mang Inasal. Negative online feedback may discourage

potential customers from dining at the restaurant. Because of this, the

company must ensure excellent service, maintain cleanliness in all

branches, and respond professionally and quickly to customer concerns

online and offline.

Strategic Alternatives

A.​ Growth

Concentric Diversification (Horizontal Growth)

Concentric diversification is a growth strategy in which Mang Inasal

expands its operations by introducing new but related products and services, such

as additional Filipino dishes, packaged food items, enhanced beverage options,

and alternative store formats, while leveraging its existing competencies, brand

strength, and distribution channels to increase market share and sustain

competitive advantage. This strategy enables the company to capitalize on its

strong brand identity and loyal customer base, while also increasing revenue

through diversified yet related product offerings and improving the utilization of

existing resources such as supply chain, equipment, and workforce. Furthermore,

it enhances customer satisfaction by providing greater menu variety and

convenience, while maintaining relatively lower risk compared to unrelated

diversification due to its alignment with the core business.

 However, the strategy may also lead to increased operational complexity

as a result of a broader menu and expanded services, as well as the risk of brand

dilution if new offerings are not consistent with the company’s core identity. In

addition, it requires additional investment in product development, marketing, and

logistics, may create inefficiencies in supply chain management, and could result

in the cannibalization of existing products, potentially affecting overall

profitability.

Advantage​

​ ​ The concentric diversification strategy enables

Mang Inasal to capitalize on its strong brand identity and loyal

customer base while increasing revenue through diversified but

related product offerings. It also improves resource utilization,

including supply chain, equipment, and workforce, and enhances

customer satisfaction by providing greater menu variety and

convenience. Furthermore, this strategy carries a lower level of

risk compared to unrelated diversification due to its alignment with

the core business and strengthens the company’s competitive

positioning in the fast-food industry.

Disadvantage

However, the strategy may increase operational complexity

due to the expansion of menu offerings and services, while also

posing a risk of brand dilution if new products are not aligned with
 the company’s core identity. It requires additional investment in

product development, marketing, and logistics, and may lead to

inefficiencies in supply chain management. Additionally, there is a

possibility of cannibalization of existing products, which could

negatively affect overall profitability.

Forward Integration

Forward integration is a strategy where a company expands its control

over its distribution channels to become closer to its customers. For Mang Inasal,

this strategy helps strengthen its operations and improve customer satisfaction.

Mang Inasal practices forward integration through its wide network of

branches across the Philippines. By continuously expanding its stores in malls,

highways, and communities, the company makes its products more accessible to

customers. The company also works closely with food delivery services and

online ordering platforms to improve convenience for consumers. Through digital

platforms, customers can easily order meals for delivery or pickup, helping the

company reach a larger market.

In addition, Mang Inasal strengthens its relationships with suppliers,

franchise partners, and shopping centers to ensure efficient operations and

consistent service quality. The company also invests in marketing and

promotional activities to maintain strong brand awareness among customers.

Forward integration provides several advantages, such as better customer

reach, improved service efficiency, and stronger brand presence. However, it also
requires significant investments, effective management, and continuous

monitoring of operations.

In conclusion, forward integration helps Mang Inasal stay competitive by

improving how it delivers its products and services while building stronger

connections with its customers.

Advantage

One major advantage of forward integration for Mang

Inasal is better control over product distribution and customer

service. By expanding its branches and strengthening its delivery

and online ordering systems, the company can make its products

more accessible and convenient for customers. This also helps

improve customer satisfaction, increase sales, and strengthen brand

loyalty.

Disadvantage

One disadvantage of forward integration is the high cost of

operations and expansion. Opening new branches, improving

delivery systems, and managing more operations require large

investments in equipment, technology, employees, and

maintenance. If not managed properly, these additional costs may

affect the company’s profitability and operational efficiency.

B. Stability

Pause/Proceed-with-Caution Strategy

Given the company’s strong market presence and established brand

identity, maintaining operational consistency presents a practical strategic

direction. For Mang Inasal, focusing on stability allows the business to maximize

its existing strengths particularly its standardized food preparation, recognizable

menu offerings, and efficient service system rather than exposing itself to the risks

of rapid expansion. This approach is especially relevant in a market where

competition is intense and customer expectations for quality and speed remain

high.

The company’s integration under Jollibee Foods Corporation further

supports this direction, as the group emphasizes operational excellence, cost

efficiency, and consistent customer experience across its brands. According to

Jollibee Foods Corporation’s reports, maintaining product quality and

strengthening in-store execution are key factors in sustaining performance in the

quick-service restaurant industry. These practices strengthen the idea that

improving current operations can deliver more stable and reliable results than

aggressive expansion.

In addition, external conditions such as fluctuating food costs and

changing consumer spending behavior make a stability-oriented approach more

appropriate. By focusing on efficiency, cost control, and service improvement,

Mang Inasal can protect its profitability while continuing to meet customer

expectations. This strategic option allows the company to remain competitive,

sustain its market position, and prepare for future opportunities without

overextending its resources.

Advantage

The stability strategy enables Mang Inasal to focus on

strengthening its existing operations by improving service

efficiency, maintaining consistent food quality, and enhancing

customer satisfaction across all branches, while also minimizing

the financial and operational risks that may arise from aggressive

expansion and excessive resource allocation.

Disadvantage

Although stability helps maintain operational control,

relying too heavily on this strategy may limit the company’s ability

to expand its market presence and respond quickly to changing

consumer preferences, industry trends, and competitive

movements, which could reduce long-term growth opportunities in

the fast-food industry.

Profit Strategy

The profit strategy of Mang Inasal focuses on keeping costs low while

serving affordable and satisfying meals to a wide range of customers. Its well

known offering of grilled chicken with unlimited rice helps attract loyal diners

and encourages repeat visits. By managing its supply chain efficiently and
keeping operations simple and standardized, the company is able to maintain

reasonable prices while still earning a steady profit.

At the same time, Mang Inasal increases its earnings by offering add-ons

like drinks, desserts, and combo meals that encourage customers to spend more

per visit. Expanding through franchising and placing stores in busy locations also

helps boost sales without requiring too much investment. In addition, online

ordering and delivery services make it easier for customers to buy, which further

supports revenue growth. Overall, the company’s strategy is about balancing

affordability, efficiency, and convenience to achieve long-term profitability.

Advantage

The profit strategy of Mang Inasal is highly effective in

attracting and retaining a large customer base due to its focus on

affordability and value. By offering budget-friendly meals such as

grilled chicken with unlimited rice, the company appeals to a wide

range of consumers, including students, workers, and families. Its

efficient supply chain and standardized operations help control

costs, allowing the business to maintain competitive pricing while

still generating consistent profits. Additionally, the use of add-ons

like drinks and combo meals increases the average spending per

customer, while franchising and strategic store locations contribute

to rapid expansion and higher sales. The integration of online

ordering and delivery services further enhances convenience,

 making it easier for customers to access the brand and boosting

overall revenue.

Disadvantage

Despite its strengths, this profit strategy also presents

several challenges for Mang Inasal. The strong focus on low

pricing may limit profit margins, especially when there are

increases in the cost of raw materials, labor, or operations.

Maintaining unlimited rice offerings can also lead to higher food

costs and potential waste if not properly managed. Additionally,

the emphasis on standardization and cost efficiency may

sometimes affect product quality and service consistency across

different branches. Rapid expansion through franchising can make

it more difficult to control operations, which may result in issues

such as inconsistent food quality or cleanliness. Furthermore,

relying heavily on add-ons and high customer volume means that

any decline in customer traffic or negative customer experiences

could significantly impact overall profitability.

C. Retrenchment

Sell-out/Divestment Strategy

In 2010, the founders of Mang Inasal sold a majority stake of the company

to Jollibee Foods Corporation. This is considered a sell-out because the original

owners transferred ownership/control to a larger corporation. Mang Inasal’s

retrenchment through a sell-out or divestment strategy can be seen in the decision

of its founder. This strategy allowed Mang Inasal to address challenges related to

rapid expansion, increasing competition, and the need for larger financial and

operational resources. By divesting ownership to a stronger and more established

fast-food company, Mang Inasal was able to secure capital, improve its

nationwide operations, and expand more aggressively across the Philippines. At

the same time, the sell-out enabled the founder to reduce business risk while

ensuring the brand’s continued growth and sustainability under Jollibee’s

management.

Advantage

Mang Inasal was that it allowed the company to expand

rapidly with the support of Jollibee Foods Corporation. In 2010,

Jollibee acquired 70% of Mang Inasal for ₱3 billion, giving Mang

Inasal access to larger financial resources, stronger supply chains,

and wider market reach. This partnership helped the brand grow

nationwide and compete more effectively in the fast-food industry.

The acquisition also benefited Jollibee because Mang Inasal added

significant sales and store growth to the company’s portfolio.

Disadvantage

The possible loss of independence and originality of the

Mang Inasal brand after being acquired. Since Jollibee gained full
 control in 2016, business decisions and operations became

managed under the larger corporation. Some customers and online

discussions claimed that the quality and customer experience

changed compared to the original Mang Inasal before the

acquisition. This shows that selling ownership to a bigger company

may improve expansion but can also reduce the unique identity and

flexibility of the original business.

Turnaround Strategy

A turnaround strategy Mang Inasal may implement turnaround strategies

to address operational challenges, improve customer satisfaction, and strengthen

its competitiveness in the fast-food industry. This strategy focuses on improving

business performance by enhancing internal operations and adapting to changing

market conditions and consumer preferences.

The company may strengthen operational efficiency through better kitchen

coordination, inventory management, and workforce performance to maintain fast

service and consistent food quality across all branches. Improving sanitation

standards and dining conditions can also enhance customer trust and overall

dining experience.

Mang Inasal may further support business improvement by introducing

new menu offerings, expanding digital services such as online ordering and

cashless payment systems, and strengthening marketing initiatives to maintain

customer engagement and brand relevance. Sustainability practices and employee

development programs may also contribute to stronger operational performance

and long-term business stability.

The effectiveness of the turnaround strategy depends on how efficiently

these improvements are implemented and how well the company responds to

industry trends and customer needs. Proper execution can strengthen Mang

Inasal’s market position and support sustainable growth in a competitive fast-food

environment.

​ Advantage

The turnaround strategy allows Mang Inasal to improve

operational efficiency, strengthen customer satisfaction, and adapt

to changing consumer preferences through product innovation,

technology integration, and enhanced service quality, which can

increase competitiveness and long-term profitability.

Disadvantage

Implementing the strategy may require significant

investments in technology, marketing, employee training, and

operational improvements, which can increase costs and

temporarily affect the company’s short-term financial performance.

 Chapter IV

Implementation Program

A.​ Management Plan

The management team of Mang Inasal should create clear strategies through

proper planning and teamwork to improve business performance and customer

satisfaction. The company must ensure that employees, managers, and other stakeholders

are informed about company changes and goals before implementation. Establishing a

strong organizational structure and effective communication system can help achieve the

company’s objectives efficiently.

Mang Inasal should strengthen its leadership team by training experienced

managers who understand customer needs and market trends. Branch managers should

also be given flexibility to respond to local customer demands while still following

company standards.

The company should promote teamwork, discipline, innovation, and excellent

customer service through regular employee training programs. Mang Inasal must also

implement a performance management system to monitor sales, employee performance,

and customer satisfaction to ensure continuous improvement.

In addition, the company should adapt to changing market trends by improving

digital services, delivery operations, and menu offerings. These strategies can help Mang

Inasal improve efficiency, strengthen customer loyalty, and support long-term business

growth
B.​ Marketing Plan

Mang Inasal focuses on strengthening its position as the preferred destination for

authentic Filipino meals while adapting to the changing lifestyle and preferences of

modern consumers. One of the company’s major strategies is the use of social media and

influencer marketing to attract younger audiences, particularly students and young

professionals who spend significant time on digital platforms. By collaborating with

popular content creators, celebrities, and food vloggers, Mang Inasal can increase brand

visibility, generate online engagement, and create relatable promotional campaigns that

highlight the enjoyable dining experience offered by the brand. The company will also

maximize platforms such as Facebook, TikTok, Instagram, and YouTube to launch

interactive advertisements, limited-time promotions, and customer engagement activities

that encourage user-generated content and online sharing.

Another important strategy in the marketing plan is the introduction of affordable

meal bundles and promotional offers targeted toward value-conscious families and

working individuals. Since many Filipino consumers prioritize affordability without

sacrificing quality and taste, Mang Inasal aims to provide budget-friendly meals that cater

to group dining and everyday consumption. Family bundles, combo meals, and seasonal

promotional discounts will be introduced to attract more dine-in and takeout customers.

These offerings will not only increase sales but also strengthen customer satisfaction and

loyalty by giving consumers more value for their money. Additionally, Mang Inasal can

introduce special menu items inspired by regional Filipino dishes to further emphasize its

identity as a proudly Filipino fast-food brand.

C.​ Financial Plan

The financial plan of Mang Inasal focuses on maintaining profitability and

financial stability through effective cost management, efficient resource allocation, and

continuous sales growth. Since the company operates in a highly competitive fast-food

industry where food and operational costs continue to increase, proper financial planning

is necessary to support long-term business sustainability and operational efficiency.

Mang Inasal should strengthen its budgeting and financial monitoring systems to

ensure that branch operations remain cost-efficient while maintaining product quality and

customer satisfaction. Regular evaluation of sales performance, operating expenses, and

branch productivity can help management identify areas that require financial

improvement and better resource allocation. The company may also improve profitability

by reducing unnecessary operational costs, controlling food waste, and strengthening

inventory management to minimize shortages and excess stock.

To support revenue growth, the company should continue maximizing digital

platforms, online delivery services, and promotional activities that can increase customer

transactions and market reach. Strategic pricing and value meal offerings may also help

maintain strong sales performance while remaining affordable to consumers. In addition,

financial resources may be allocated toward technological improvements, sanitation

programs, and operational upgrades that can enhance efficiency and customer experience

across branches.

According to Jollibee Foods Corporation, operational efficiency and disciplined

financial management are important factors in sustaining profitability and

competitiveness in the quick-service restaurant industry. Through proper financial control

 and continuous monitoring of business performance, Mang Inasal can maintain stable

operations, support future expansion opportunities, and strengthen its long-term market

position.

D.​ Operational Plan

The company aims to:

●​ Maintain high-quality food and service in all branches

●​ Increase customer satisfaction and loyalty

●​ Improve delivery and online ordering services

●​ Expand market reach through branch growth and promotions

●​ Ensure efficient inventory and supply management

●​ Adapt to changing consumer trends and healthier food preferences

Operational Area Activities Expected Outcome

Food Production Maintain standard cooking Consistent food quality in all

procedures and food quality checks branches

Customer Service Train employees regularly on Improved customer

customer handling and service satisfaction

Marketing & Promotions Launch promotional campaigns and Increased sales and brand

online advertisements awareness

 Delivery Services Partner with food delivery platforms Faster and more convenient

and improve online ordering systems customer service

Inventory Management Monitor raw materials and stock Reduced waste and shortages

levels daily

Branch Operations Conduct regular branch inspections Improved operational

and performance evaluations efficiency

Product Development Introduce healthier meal options and Attract more customers and

new menu items meet market trends

E.​ Human Resource Plan

Purpose

The purpose of the human resource plan of Mang Inasal is to hire and develop

employees who can provide excellent customer service and help the company achieve its

business goals. It also aims to maintain a productive, disciplined, and motivated

workforce while ensuring employee growth, satisfaction, and teamwork inside the

workplace.

Strategies

Mang Inasal recruits qualified, hardworking, and customer-friendly employees to

maintain quality service and efficient operations. The company provides regular training
programs to improve employee skills in customer service, food safety, and workplace

efficiency. It also offers fair salaries, incentives, and benefits to motivate employees and

increase loyalty to the company. Managers encourage teamwork, respect, and open

communication to create a positive and productive working environment. The company

also supports employee growth by giving opportunities for promotion and career

development
 Chapter V

Recommendation

In response to the findings gathered from the strategic analysis of Mang Inasal, it

is important for the company to implement strategies that will strengthen its market

position, improve operational performance, and maintain customer satisfaction. The

following recommendations are proposed to address the weaknesses and threats identified

in the SWOT analysis while maximizing the company’s strengths and opportunities.

Mang Inasal should improve cleanliness and sanitation practices in all branches,

especially in dining areas, utensils, tables, and chairs. Consistent cleanliness standards

can improve customer satisfaction, strengthen the company’s reputation, and create a

safer dining environment for customers.

The company should expand its menu options by introducing healthier meals,

vegetarian dishes, and other food choices that can attract a wider range of customers. This

will help the company adapt to changing food trends and consumer preferences.

Mang Inasal should continue enhancing the consistency of food quality and

customer service across all branches. Regular employee training, stricter quality control,

and operational monitoring can help maintain customer trust and satisfaction.

The company should strengthen its security measures inside stores to provide a

safer environment for customers and employees. Installing additional security equipment

and improving staff preparedness for emergencies can help reduce safety concerns.

Mang Inasal should maximize the use of digital technology and online platforms

to promote products and improve customer convenience. Expanding online ordering

systems, delivery services, and digital marketing strategies can help increase sales and

customer engagement.

The company should continue exploring opportunities for international expansion

to introduce Filipino food and culture to more global markets. Expanding internationally

can help increase brand recognition and reduce dependence on the local market.

Mang Inasal should continuously monitor customer feedback and reviews to

identify areas that need improvement. Listening to customer concerns can help the

company improve service quality, maintain customer loyalty, and strengthen its

competitive advantage.

Management Lessons Learned

Customer satisfaction plays a major role in the success of a business. Providing

quality food, good service, and a clean environment helps maintain customer trust and

loyalty.

Consistency is important in maintaining a strong brand image. Food quality,

cleanliness, and customer service should be standardized across all branches to avoid

negative customer experiences.

Businesses must continuously innovate and adapt to changing market trends.

Introducing new products and improving services can help companies remain competitive

in the fast-food industry.

Employees are valuable assets of the company. Proper training, teamwork, and a

positive working environment contribute to better employee performance and improved

customer service.
 Cleanliness and food safety should always be prioritized in the food industry

because they directly affect customer health, satisfaction, and the reputation of the

company.

Strategic expansion and effective use of technology can help businesses reach

more customers and increase profitability. Online ordering systems, delivery services,

and digital promotions have become essential in modern business operations.

Monitoring competitors and customer feedback allows companies to identify

weaknesses and opportunities for improvement. Continuous evaluation helps businesses

remain competitive and responsive to customer needs.

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