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Sampling

The document discusses the importance of sampling in research, defining key terms such as population and sample. It outlines various sampling methods including simple random, systematic, stratified, and multi-stage sampling, along with their procedures. Additionally, it mentions non-probability sampling techniques like convenience, snowball, quota, and purposive sampling.

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1 views11 pages

Sampling

The document discusses the importance of sampling in research, defining key terms such as population and sample. It outlines various sampling methods including simple random, systematic, stratified, and multi-stage sampling, along with their procedures. Additionally, it mentions non-probability sampling techniques like convenience, snowball, quota, and purposive sampling.

Uploaded by

vvtntyjwn6
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Sampling

Importance in Research
Populations
& Sampling
Population- group of potential participants to
whom you want to generalize the results of a
study
Sample- a subset of that population
Simple Systematic
Random Random
Probability
Samples Multi-
Stratified Stage
Cluster
Simple Random Sample

1 2 3
Get a list or “sampling Generate random Select one person per
frame”- It must not numbers random number
systematically exclude
anyone (equal &
independent)
Systematic
Random
Select Select a random number, which will be known as K

Sample
Get a list of people or observe a flow of people (e.g.,
Get Pedestrians on a corner)

Select every kth person (careful that there is no


systematic rhythm to the flow or list of people- if
Select every 4th person on the list is, say ”rich or senior” or
some other consistent pattern, avoid this method
Separate your population into groups or
“strata”

Do either a simple random sample or


Quota or systematic random sample from there

Stratified you must know easily what the “strata” are


Sampling before attempting this

If your sampling frame is sorted by constituency


then you’re able to use this method
Multi-Stage Get Get a list of “clusters” eg. Branches of a
company

Cluster
Sample Sample Randomly sample clusters from that list

Have Have a list of say, 10 branches

Randomly sample people within those


Sample branches
Overview:
Convenience

Non- Snowball

Probability
Quota
Samples
Purposive
Overview:
Thoughts?

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