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Advertising

Advertising is a paid, non-personal communication method aimed at informing, persuading, or reminding consumers about products, services, or ideas. It serves various functions such as creating brand awareness, increasing sales, and introducing new products, and can be categorized into types like informative, persuasive, and reminder advertising. The document also outlines different advertising media, qualities of effective advertisements, and the advantages and disadvantages of advertising.

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2 views1 page

Advertising

Advertising is a paid, non-personal communication method aimed at informing, persuading, or reminding consumers about products, services, or ideas. It serves various functions such as creating brand awareness, increasing sales, and introducing new products, and can be categorized into types like informative, persuasive, and reminder advertising. The document also outlines different advertising media, qualities of effective advertisements, and the advantages and disadvantages of advertising.

Uploaded by

chemistitonium
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Advertising

ADVERTISING
Commerce / Marketing Notes — Meaning, Types, Media & Functions

1. Meaning of Advertising
Advertising is a paid, non-personal form of communication used to inform, persuade or remind people about goods, services or ideas through mass
media.

2. Functions / Objectives of Advertising


• To inform customers about the existence of a product.
• To persuade customers to buy the product.
• To remind existing customers about the product.
• To create brand awareness and loyalty.
• To increase sales and market share.
• To introduce new products into the market.

3. Types of Advertising
• Informative advertising – gives facts about the product.
• Persuasive advertising – tries to convince people to buy.
• Reminder advertising – keeps the product in the public mind.
• Competitive advertising – compares with rival products.
• Institutional / goodwill advertising – promotes the image of the company.

4. Advertising Media
Media Examples
Print media Newspapers, magazines, billboards, posters
Broadcast media Radio, television
Electronic / Digital Internet, social media, email, websites
Outdoor Billboards, vehicle branding, banners
Direct mail Leaflets, catalogues, flyers

5. Qualities of a Good Advertisement


• Attracts attention.
• Arouses interest.
• Creates desire for the product.
• Leads to action (purchase).
• Is truthful and not misleading.
• Is clear, simple and memorable.

6. Advantages and Disadvantages


Advantages:
• Reaches a large audience quickly.
• Increases sales and brand recognition.
• Educates consumers about products.
Disadvantages:
• Can be very expensive.
• May mislead consumers if not truthful.
• Increases the cost of products.
• Can create unnecessary wants.

— End of Notes —

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