Major Project Synopsis
Title: Smart Feedback Manager
1. Introduction
The rapid growth of e-commerce platforms has resulted in a huge amount of customer-generated
feedback in the form of reviews, ratings, and product images. These reviews contain valuable
information about product quality, durability, pricing, delivery, packaging, and overall customer
satisfaction. However, manually analyzing thousands of reviews is time-consuming and makes it
difficult for both consumers and businesses to identify the most important information.
Most existing review analysis systems primarily focus on textual reviews and provide general
sentiment or rating-based summaries. Such approaches may ignore useful information present in
customer-uploaded product images. Therefore, there is a need for an intelligent system that can
analyze textual reviews and images together and generate concise, aspect-wise, and actionable
insights.
The proposed Review Insight AI system uses Artificial Intelligence, Natural Language
Processing, Computer Vision, and Generative AI to analyze customer reviews and product images.
The system identifies important product aspects, determines sentiment associated with each aspect,
correlates textual feedback with visual evidence, and generates human-readable summaries for
consumers and e-commerce businesses.
2. Problem Statement
E-commerce businesses and consumers face difficulty in extracting useful information from large
volumes of customer reviews because the feedback is unstructured and may contain text, ratings,
and images. Existing text-based review analysis systems often ignore visual evidence and provide
generic summaries instead of identifying specific product aspects.
For example, a review may state that a product has poor material quality while the accompanying
image provides visual evidence of damage or defects. Without combining both sources of
information, important consumer insights may be missed.
Therefore, the proposed system aims to develop a multimodal AI-based framework that
automatically analyzes text reviews and static product images, identifies aspect-level sentiment,
connects textual claims with visual evidence, and generates concise and actionable consumer
insights.
3. Motivation
The main motivation behind this project is the increasing volume of online consumer feedback and
the difficulty of manually analyzing it.
The project is motivated by the following factors:
Large numbers of reviews make manual analysis difficult and time-consuming.
Traditional systems mainly analyze textual reviews.
Product images contain useful information that may not be explicitly mentioned in text.
Consumers face information overload while comparing products.
Businesses need quick identification of recurring product problems.
Aspect-wise AI summaries can support better purchasing and business decisions.
4. Objectives
The major objectives of the proposed system are:
To automatically analyze large volumes of customer reviews using Artificial Intelligence.
To perform sentiment analysis on textual reviews.
To identify important product aspects such as quality, price, durability, delivery, packaging,
and material.
To analyze customer-uploaded product images and extract useful visual information.
To correlate textual feedback with relevant visual evidence.
To generate concise and meaningful summaries using Generative AI.
To identify common customer complaints, product strengths, and improvement
opportunities.
To provide actionable consumer intelligence for businesses.
To reduce the time and effort required for manual review analysis.
To provide a simple dashboard for displaying generated insights.
5. Proposed System
The proposed Review Insight AI system accepts customer reviews containing textual feedback,
ratings, and static product images. The textual data is processed using NLP techniques to identify
product aspects and associated sentiments. The uploaded images are processed using Computer
Vision and Vision-Language Models to identify relevant visual information.
The extracted information from both modalities is then combined to create a unified representation
of the review. A Generative AI model uses this information to produce a concise, human-readable
summary highlighting positive aspects, negative aspects, recurring issues, and possible areas for
product improvement.
The project specifically focuses on processing text reviews and static product images. Video,
audio, live streams, automated refund actions, and real-time high-volume processing are outside
the current project scope.
6. System Workflow
7. Key Innovation
The key innovation of the project is the combination of aspect-based review analysis with
multimodal understanding.
Instead of simply calculating an overall rating or sentiment, the system identifies what customers
like or dislike about specific aspects of a product and uses images to provide additional evidence.
For example:
Review: "The bag looks good, but the stitching started coming apart after a few days."
The system can identify:
Design → Positive
Stitching/Durability → Negative
If the uploaded image also shows damaged stitching, the system can correlate the textual
complaint with the visual [Link] presentation specifically describes this approach as
cross-referencing review text with uploaded customer images and focusing on individual product
features rather than only overall ratings.
8. Scope of the Project
In Scope:
Text-based customer reviews
Static customer/product images
Aspect extraction
Aspect-based sentiment analysis
Image analysis
Text-image correlation
Generative AI summarization
Consumer insight generation
Basic dashboard interface
Batch-based review analysis
Out of Scope:
Video processing
Audio/unboxing clip processing
Live-stream analysis
Automated refunds or customer-service actions
Competitor tracking
External website scraping
Millisecond-level real-time processing
9. Technologies and Tools
Technology Purpose
Python Main programming language
OpenCV Image preprocessing and computer vision
Hugging Face Transformers NLP and text processing
Pandas & NumPy Data processing
Streamlit / Flask User interface and application development
QLite / MySQL Storing reviews, images, and generated
insights
PyTorch Deep learning model execution
[Link] Outcomes
The proposed system is expected to:
Analyze customer reviews and product images together.
Identify aspect-level customer sentiment.
Detect common product strengths and weaknesses.
Correlate textual feedback with visual evidence.
Generate concise AI-based summaries.
Provide actionable recommendations for product improvement.
Reduce manual review-analysis time.
Help consumers make faster and more informed purchasing decisions.
Improve product quality and customer satisfaction.
11. Benefits
For Consumers
Saves time when reading large numbers of reviews.
Provides concise aspect-wise product information.
Highlights both positive and negative product features.
Supports better purchasing decisions.
For E-Commerce Businesses
Identifies recurring customer complaints.
Helps detect product-quality problems.
Provides actionable consumer intelligence.
Supports product improvement and quality enhancement.
Can improve customer satisfaction and brand reputation.
For the Institute
Provides practical exposure to AI, NLP, Computer Vision, Generative AI, and
Multimodal Learning.
Encourages research and innovation in Artificial Intelligence.
Provides opportunities for further academic and industry applications.
12. Conclusion
Review Insight AI aims to transform large volumes of unstructured e-commerce feedback into
meaningful and actionable consumer intelligence. By combining textual review analysis with static
product-image understanding, the system can identify specific product aspects, determine their
associated sentiment, and generate concise summaries using Generative AI.
The proposed solution addresses important limitations of traditional text-only review analysis by
incorporating visual information and aspect-level insights. It can benefit both consumers and
businesses by reducing information overload, identifying recurring product issues, and supporting
better purchasing and product-development decisions.
Major Project Coordinator Guide Co-Guide
Mrs. Hetal Amrutia Ms. Yogita Chavan Ms. Pallavi Chinchore
Name IEN NO Sign
Prajakta Kirdat 12322039
Mrinal Dalvi 12312028
Aabaji Bandagar 12322039