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Practical Research Assignment

The document outlines a practical research assignment focused on customer satisfaction at Selam Supermarket, where a decline in customers and service complaints have been noted. It includes sections for a research plan, methodology, customer questionnaire, data collection, analysis, findings, conclusions, and recommendations. The assignment is designed for beginner marketing students to develop basic research skills.

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2 views5 pages

Practical Research Assignment

The document outlines a practical research assignment focused on customer satisfaction at Selam Supermarket, where a decline in customers and service complaints have been noted. It includes sections for a research plan, methodology, customer questionnaire, data collection, analysis, findings, conclusions, and recommendations. The assignment is designed for beginner marketing students to develop basic research skills.

Uploaded by

DEREJE
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Practical Research Assignment

Topic
Customer Satisfaction at Selam Supermarket
Scenario
Selam Supermarket is a retail shop that sells food items, drinks, cleaning materials, and other
household products. Recently, the manager noticed that the number of customers has decreased,
and some customers have complained about the service.
The manager wants to know whether customers are satisfied and what improvements should be
made.
As a Marketing student, you are asked to conduct a simple research study.

Part I: Research Plan


1. What is the problem?

2. General Objective

3. Write Three Specific Objectives


1.
2.
3.
4. Write Three Research Questions
1.
2.
3.
Part II: Research Method
Research Design
☐ Descriptive
Target Respondents

Sample Size
__________ Customers
Data Collection Method
☐ Questionnaire
☐ Interview
☐ Observation
Data Analysis Method
☐ Frequency
☐ Percentage
Part III: Customer Questionnaire
Section A: Personal Information
1. Gender
☐ Male
☐ Female
2. Age
☐ Under 20
☐ 20–29
☐ 30–39
☐ 40 and Above
3. How often do you shop at Selam Supermarket?
☐ Daily
☐ Weekly
☐ Monthly
☐ Rarely
Section B: Tick (✓) One Answer
No. Question Yes No
1 Are you satisfied with the products? □ □
2 Are the prices reasonable? □ □
3 Are employees friendly? □ □
4 Is the supermarket clean? □ □
5 Can you easily find the products you need? □ □
6 Are you satisfied with the service? □ □
7 Will you shop here again? □ □
4. What should the supermarket improve?

Part IV: Data Collection


Collect responses from 20 customers.
Customer Q1 Q2 Q3 Q4 Q5 Q6 Q7
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Part V: Data Analysis
Count the responses and complete the table.
Question Yes No
Q1
Q2
Q3
Q4
Q5
Q6
Q7

Part VI: Findings


What did you find from your study?

Part VII: Conclusion

Part VIII: Recommendations


Write three recommendations.
1.
2.
3.

Submission Checklist
☐ Research Plan
☐ Questionnaire
☐ Data Collection Sheet
☐ Data Analysis
☐ Conclusion
☐ Recommendations
This version is simple enough for beginner TVET Marketing students. It focuses on the basic
research skills of identifying a problem, preparing a questionnaire, collecting data from 20
respondents, summarizing results using simple counts, and writing a short conclusion and
recommendations.

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