Amazon Seller Guide
Prepared for Clint Sheraton
A complete Amazon guide with great focus on Private Label/Wholesale
launches.
Contents and Objective:
1. Company registration in UK/USA
2. Amazon account setup
3. Amazon brand registry
4. Complete go through of Amazon seller central
5. Understand the use of different data research tools for product research and product
Sourcing on Amazon.
6. Order fulfilment starting from inventory replenishment to fulfilling orders
7. Providing customer service for Amazon customers on KNOWLEDGE PROFICIENCY
DETAILS
8. Understand the concept of product hunting, Product sourcing, product launching and
Product ranking.
9. Have the knowledge of latest techniques related to Amazon business.
10. Handling returns, Refunds and removing negative feedback.
11. Management of Amazon listing from inception to optimization.
12. Advertisement campaign management for Amazon (PPC).
13. Product launch and ranking competency for Amazon.
14. Book keeping, reports generation and analysis, and financial record handling for
Amazon business.
Topics Breakdown
1. 1. INTRODUCTION TO AMAZON:
• Introduction
• Amazon business models
• Amazon seller central walk-through
2. AMAZON PRODUCT RESEARCH TOOLS
• Introduction to product research tools
• Market Analysis & Niche Analysis
• Keyword research
i. How To Analyse Primary Keywords
ii. How To Analyse Secondary Keywords
3. ALL ABOUT AMAZON LISTING
• Understanding Amazon Listings
• Pre-Requisites Of An Amazon Listing
• How To Create Listing On Amazon
• Understanding Title, Bullet Points And Product
Descriptions
• Understanding Backend Search Terms For A List
• Retouching Images For Amazon Listing
• Listing Optimization Using Different Tools
• Winning The Buy Box On Amazon
• Understanding Dummy Listing
• Understanding EBC/ A+ Content
• How To Add Variations
• How To Merge Listings And ASINS
• Understanding FBA And FBM Offers On The List
• Do’s And Don’ts
4. ORDER MANAGEMENT AND CUSTOMER SUPPORT
• Shipment Plan
• Customer Support
i. How To Handle Customer Questions
ii. Do’s & Don’ts of Customer Support
5. AMAZON CASES AND REPORT HANDLING
1. Amazon cases
• Understanding The Process Of Amazon Cases
• How To Open Amazon Cases For Your Problems
• Amazon Cases Tips And Tricks
• Amazon Cases Do’s And Don’ts
2. Negative reviews and negative feedback removal
• How To Get Negative Review Removed
• How To Get Negative Feedback Removed
3. Handling A-Z guarantee claims
•Understanding A-Z Guarantee Claims
• How To Tackle A-Z Claims
4. Amazon reports handling
• Understanding Different Business Reports
• Understanding Different Inventory Reports
• Understanding Different Advertisement Reports
• Understanding Other Reports On Seller Central
5. Amazon trademark brand registry
• Why We Need a Trademark On Amazon
• Understanding Brand Registry And Its Benefits
• How To Do Brand Registry
• Understanding Amazon IP Accelerator Program
• Understanding Different Inventory Reports
• Understanding Different Advertising Reports
6. ADVERTISING ON AMAZON
1. Amazon PPC
• What Is Amazon PPC?
• Understanding Type Of Advertising Campaigns
• How To Create Advertising Campaigns
• How To Calculate ACOS
• How To Optimize The PPC Campaign
• Do’s And Don’ts Of PPC Campaign
2. Lightning deals
• What Is Lightning Deal?
• How To Get Lightning Deal?
• Do’s And Don’ts Of Lightning Deal
3. Digital coupon
• What Is Digital Coupon?
• How To Make Digital Coupon?
• Do’s And Don’ts Of Digital Coupon
• What Is Early Reviewer Program?
7. PRODUCT LAUNCH AND RANK ON AMAZON
1. Launching and ranking
• What Is Launch?
• What Is Ranking?
• Different Methods Of L&R
• Understanding Manychat
• Understanding Facebook’s Ads
2. Facebook, Manychat & Pixelfy
• What Is Facebook Ad?
• How To Manage Facebook Ad Budget •
• Understanding Target Audience
• How To Create A Facebook Ad?
• What Is Manychat?
• How To Create And Manage Manychat Flow?
• Where To Get Existing MC Flows?
• Different Type Of Pixelfy URLs
• Understanding And Implementation Of SABO
