Coke Foundation
12 Washington Avenue
Cleveland, OH 09887
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January 12, 2019
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Re: Summer 2019 Digital Marketing Internship (Job Code 2538)
Dear Ms. Lacey,
am writing in order to submit my resume for consideration for the 2018
Digital Marketing internship at the Coke Foundation. I am an English and
Economics major at DePaul University. My robust oxporionco in non-profit
marketing and data visualization, my academic background in research design,
and my passion for connecting diverse communities to health- focusod
resources mako me a great candidate for this position.
As a Digital Marketing intern World I monitored partner institution's social
media accounts for content that was shared via our four media channels. I also
maintained SEO keyword benchmarking and assisted with content
optimization. My experience contributing to targeted communications for
thought leaders and potential partners helped me hono skills in research,
writing, and editing. t enjoyed the fast-paced and issue-fccused environment,
and my work resulted in a 5% increase in subscribers to our opt-in email
newsletter.
In my economics courses, I have had the opportunity to build skills in
quantitative and qualitative research methodologies. In a course called
Comparative Economic Systems, I produced a 25-page paper on "The Economics
of Immigration." For this project, I compiled and analyzed data from the
Congressional Budget Office, Federal Reserve Banks, and Labor Economics
journals to produce a report that compared shifts in public opinions on
immigration to the percentage of labor that is foreign-born.
t am particularly excited about this position because of the opportunity to
manage and assist with programming social content fcr the Coke Foundation. I
am also eager to research digital trends and execute social plans that are
dedicated to the mission of promoting diverse health initiatives. I am planning
on pursuing a career in healthcare marketing and the Coke Foundation's focus
on low-income and high need audiences matches my goal to contribute to the
wellness of diverse communities.
Thank you for your time and consideration. I would appreciate the opportunity to
speak to you further regarding my qualifications. Please let me know if you havo any
questions or would like any more information.
Sincerely,
Gina Letters