Quantitative Research Designs
A research design is the overall blueprint or strategy used to systematically
plan data collection and analysis. There are five main types:
1. Descriptive Research: Describes things as they currently exist in
their natural state. It answers "what is" questions using surveys or
observations without changing any variables.
2. Correlational Research: Investigates whether two or more
variables are connected or related. Important: It shows patterns, but
does not prove that one thing causes the other.
3. Ex Post Facto (Comparative) Research: "After the fact" research
that studies the effects of pre-existing conditions or traits that have
already happened. The researcher has no control over these traits and
cannot assign groups randomly.
4. Quasi-Experimental Research: Tests whether a treatment or
intervention works, but uses pre-existing, intact groups (like an existing
school class) instead of randomly assigning people.
5. Experimental Research: The strongest design for proving cause-
and-effect. The researcher actively changes one variable and uses
random assignment to place participants into experimental and
control groups.
Part 2: Population and Sampling
Population: The entire group you want to study.
Sample: The smaller subset of that population actually participating in
the study.
Sampling: The actual process used to select your participants to
ensure they fairly represent the whole group.
Determining Sample Size
Researchers find the right number of participants using four main
approaches:
1. Heuristics: Rough rule-of-thumb percentages based on the design
type (e.g., 10–20% for descriptive studies).
2. Literature Review: Checking what sample sizes similar studies used.
3. Formulas: Math calculations like Cochran's Formula or Slovin's
Formula:
N
n= 2
1+ N e
4. Power Analysis: A statistical software-based approach (like G*Power)
to make sure the sample is large enough to spot real differences.
Probability Sampling Techniques
Probability sampling means every single member of the population has a
known, non-zero chance of being chosen, which reduces bias.
Simple Random Sampling: Every person has an entirely equal
chance of selection, chosen via lottery (fishbowl technique) or random
number generators.
Stratified Random Sampling: The population is split into subgroups
(strata) based on a trait (like grade levels), and then a random sample
is drawn proportionally from each group.
Cluster Sampling: Used for massive or geographically spread
populations. Instead of picking individuals, researchers randomly pick
entire natural groups (clusters), like selecting specific districts or
schools.
Systematic Sampling: Selecting every k th person from a list after
picking a random starting point. The gap is calculated by dividing the
N
total population by the desired sample size (k = ).
n