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Introduction Without Names

The document outlines the cost structure, marketing channels, and key resources for a fashion-related business. It highlights fixed and variable costs, various sales and after-sale service channels, and emphasizes customer relationships and segments. Additionally, it details the value proposition, key activities, and partnerships essential for the business's operations.

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ammargh1235
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4 views12 pages

Introduction Without Names

The document outlines the cost structure, marketing channels, and key resources for a fashion-related business. It highlights fixed and variable costs, various sales and after-sale service channels, and emphasizes customer relationships and segments. Additionally, it details the value proposition, key activities, and partnerships essential for the business's operations.

Uploaded by

ammargh1235
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

STYLE

IT
COST STRUCTURE

Fixed costs : App development ,Team


Salaries , Company Registration & Taxes ,
UI/UX Design , Payment gateway

Variable cost : Cost of raw materials ,


designer commission , Manufacturing
Costs,shipping & delivery, Returns &
Reverse Shipping

Marketing : paid ads and promotions


SLIDE TITLE: CHANNELS

1. Marketing channels
- We rely heavily on Instagram, TikTok and Facebook to connect people
- In collaboration with small influencers close to the taste of our audience
- We share live and real content: job scenes, video formats, and reels with a
personal touch
2. Sales channels
– We have an online store either on Shopify or a special website
- We receive applications via Instagram and WhatsApp directly
- We participate in local markets and exhibitions to meet people face to face
3. After-sale service
- Fast and simple customer service, whether on WhatsApp or Instagram
- We always follow up with customers and ask them for their opinion after
purchase
KEY RESOURCES

• A team of • A team of fashion • Manufacturing • A logistics system


developers to build designers. and sewing (shipping and
and maintain the partners. delivery).
software.
Communication and Delivery Channels (Channels):

• An electronic application or website.

• Social media (Instagram, TikTok, Facebook).

• Direct shipping to the customer.


REVENUE STREAMS

-direct sales

-custome designs

-commission model

m subscription
-premiu
Customer relationships

-Personalized Recommendations

-In-App Chat or Styling Assistant

-Push Notifications & Follow-ups

-user feedback loop

-Customer support
Customer Segments

-YOUNG ADULTS (AGES 18–35)


-PEOPLE WITH FREQUENT EVENTS

-BUSY INDIVIDUALS -PEOPLE LACKING FASHION


CONFIDENCE
VALUE PROPOSITION

-Personalized -All-in-One
Fashion Assistant -Event-Based -Confidence
Outfit
Suggestions -Fast & Easy Styling Booster
Experience
CUSTOMER SEGMENTS
Identify the primary groups that will benefit from your YouTube advertising services.

MARKETING AGENCIES: BUSINESSES AND BRANDS:


Agencies looking to outsource ad Small and medium-sized
campaigns. enterprises (SMEs), large
corporations.

E-COMMERCE STORES: CONTENT CREATORS:


Brands using YouTube to drive YouTubers seeking to monetize or
sales. grow their channels.

Ahmed ibrahim mohamed

224120428
KEY ACTIVITIES

-App Development

-product management

-AI Styling Engine

-Partnership Management
-Order & Payment Handling
KEY PARTNER

-Clothing suppliers -Fashion Designers -Marketing -Shipping &


Agencies Logistics Partners

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