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g7 Interview Guide

The document outlines an interview guide focused on the online strategies of selected hotels in Zamboanga City. It includes questions about marketing practices, the impact of digital strategies on operations, challenges faced, and methods for measuring effectiveness. The guide aims to gather insights on improving digital presence and customer engagement in the hospitality sector.

Uploaded by

Chamie Ann Laniohan
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3 views1 page

g7 Interview Guide

The document outlines an interview guide focused on the online strategies of selected hotels in Zamboanga City. It includes questions about marketing practices, the impact of digital strategies on operations, challenges faced, and methods for measuring effectiveness. The guide aims to gather insights on improving digital presence and customer engagement in the hospitality sector.

Uploaded by

Chamie Ann Laniohan
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Title: “ADAPTING TO DIGITAL AGE: ONLINE STRATEGIES OF SELECTED

HOTELS IN ZAMBOANGA CITY”

Interview Guide:

1. What are the different online strategies your hotel currently uses for
marketing and customer engagement? Can you describe it?

2. How do these online strategies impact your hotel’s booking processes,


operational efficiency, and customer satisfaction?

3. What digital platforms (e.g., social media, third-party booking sites, and
hotel websites) do you think has been the most efficient in reaching and
engaging with customers? Why?

4. Can you tell us what are the common challenges have you encountered in
implementing and managing these online strategies? How did you address
them?

5. How do you measure the effectiveness of the hotel’s online strategies?


What key performance indicators do you track?

6. Can you share any specific digital marketing practices or customer


strategies that have been particularly successful for your hotel as of the
moment?

7. How does your hotel ensure a seamless online experience for customers?

8. In what ways do you think local hotels can further improve their digital
presence and online customer interactions?

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