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Writing Unit 2

M&N Corporation reported a net profit of $1.5 million despite a 10% drop in sales due to changing consumer preferences and competition, highlighting the need for market analysis and targeted marketing strategies. Tin Corporation's recent marketing campaign underperformed due to a lack of audience understanding, prompting recommendations for a refreshed approach, influencer collaboration, and increased engagement. Both companies face challenges that, if addressed, could enhance their market positions and financial performance.

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Ngô Trần Thanh Huyền
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2 views1 page

Writing Unit 2

M&N Corporation reported a net profit of $1.5 million despite a 10% drop in sales due to changing consumer preferences and competition, highlighting the need for market analysis and targeted marketing strategies. Tin Corporation's recent marketing campaign underperformed due to a lack of audience understanding, prompting recommendations for a refreshed approach, influencer collaboration, and increased engagement. Both companies face challenges that, if addressed, could enhance their market positions and financial performance.

Uploaded by

Ngô Trần Thanh Huyền
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Name: Ngô Trần Thanh Huyền

MSSV: 31241026155

Task 1 – M&N Corporation Performance Overview


Over the last fiscal year, M&N Corporation recorded total revenue of $8 million, with operating
costs reaching $6.5 million. This resulted in a net profit of $1.5 million. The company’s
outstanding obligations included $50,000 in accounts payable and $40,000 in loans payable. Tax
expenses for the year amounted to $5,000. Compared to the prior year, sales figures dropped by
10%, largely due to a shift in consumer preferences and increased market competition. This
reduction in revenue has had a direct negative effect on profitability. The primary challenge for
the company is to adjust to evolving market demands while ensuring customer loyalty remains
strong.
To tackle these issues, it is advised that the company:
• Conduct thorough market analysis to identify new customer expectations.
• Develop and launch targeted marketing programs to both attract and retain clients.
• Allocate resources toward innovation in product offerings and implement cost-control
measures.
Although M&N Corporation remains in the black, the sales downturn represents a significant
risk to sustained growth. Acting on the recommended strategies could strengthen the company’s
market position and financial outcomes in the upcoming year.

Task 2 – Tin Corporation Marketing Campaign Review

Tin Corporation recently allocated $10,000 to a marketing initiative designed to boost brand
engagement. However, the campaign produced weaker-than-expected results, with noticeably
low interaction levels on social media channels. The root cause of the campaign’s limited
success lies in an insufficient understanding of the target audience’s preferences and interests.
Without accurate audience insights, much of the campaign content failed to resonate, ultimately
constraining both reach and engagement. To address this, the following steps are recommended:
• Launch a refreshed social media campaign featuring content tailored specifically to the target
demographic.
• Collaborate with influencers to extend audience reach and enhance brand credibility.
• Increase posting frequency and actively engage with users to sustain interest over time. If
implemented, these actions are expected to deliver:
• A steady rise in social media followers.
• Higher engagement metrics, including likes, shares, and comments. •
Stronger brand visibility and improved public perception.
In summary, although the current campaign underperformed, timely adoption of the suggested
measures could significantly improve marketing impact and help the company seize emerging
opportunities.

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