INTERNATIONAL MARKET ENTRY STRATEGY PITCH
Final Major Output – Framework & Guide
I. Introduction (1–2 minutes)
Briefly introduce the Philippine company.
State the company’s core products/services.
Present the objective: To expand globally by entering a selected foreign
market.
Give a quick preview of the pitch content.
II. Company Profile
Include:
Year founded & location
Mission and vision
Key strengths (products, branding, innovation, cost advantage, etc.)
Current domestic market performance
Competitive advantage in the Philippines
III. Selection of Target Country
Explain why this country was chosen using these criteria:
Market size and demand for the product
Economic indicators (GDP growth, purchasing power)
Cultural fit and consumer preferences
Ease of doing business
Political stability
Market accessibility and regulations
Competitive landscape in the target country
Provide data or insights to strengthen the rationale.
IV. Market Analysis of the Target Country
Use frameworks such as:
1. PESTEL Analysis
Political
Economic
Social & Cultural
Technological
Environmental
Legal
2. Industry & Competitor Analysis
Current major players
Price points
Market share
Consumer behavior
Gaps and opportunities
V. Proposed Market Entry Strategy
Choose the most suitable strategy and justify:
Possible Entry Strategies
Exporting (Direct/Indirect) — simplest, lowest risk
Franchising — suitable for food, services, retail
Licensing — good for technology and trademarks
Joint Venture — shared risk, local partner advantage
Strategic Alliance
Foreign Direct Investment (FDI) — wholly owned subsidiary
E-commerce Entry — cost-efficient for first-time expansion
Explain why the chosen strategy fits the company’s goals, resources, and
target market conditions.
VI. Market Positioning & Value Proposition
What makes the company unique in the target country?
What value does the product/service provide to local consumers?
How will the brand differentiate from competitors?
VII. Marketing Strategy
Cover the 4Ps (or 7Ps for services):
Product
Features, adaptations to local tastes, packaging changes
Price
Competitive pricing strategy (penetration pricing, premium, economy)
Place
Distribution channels (retail, online platforms, local partners)
Promotion
Advertising strategy
Social media, influencers, partnerships
Localization of messaging
If services, include: People, Process, Physical Evidence.
VIII. Operations & Logistics Plan
Supply chain setup
Sourcing of materials (local or Philippine-based)
Shipping, warehousing, inventory system
Local manufacturing plans (if any)
Technology systems needed
IX. Financial Projections
Include estimates for:
Initial investment cost
Operating expenses
Expected revenue in 1–3 years
Break-even point
ROI (Return on Investment)
Use simple charts/graphs if presenting in slides.
X. Risk Assessment and Mitigation
Identify major risks such as:
Currency fluctuations
Cultural misunderstandings
Government regulations
Competition
Supply chain disruptions
Provide mitigation strategies for each.
XI. Implementation Timeline
Present a 12-month to 36-month roadmap:
Market research
Partner negotiations
Product adaptation
Test launch
Full market launch
Expansion phase
Use a Gantt-style timeline for clarity.
XII. Conclusion
Reinforce why the chosen country is the best market
Restate the competitive edge of the company