📝 End-of-Day Deliverable: Problem Statement Stress-Test & Redraft
Deadline: Today, End of Day (EOD)
Goal: Deconstruct and stress-test your startup idea by strictly defining the core problem before
jumping to solutions.
🚨 Strict Submission Rules
1. Forbidden Words: You are STRICTLY PROHIBITED from using the words “app”,
“platform”, or “AI” anywhere in your submission. Focus on the human and the pain, not
the technology.
2. NO AI: Don’t use any AI LLM. Be Original.
3. Format: Submit your response by filling out the 5-part framework below, followed by a
consolidated 1-paragraph problem summary.
Part 1: The 5-Field Framework Worksheet
Fill out each section using the guidelines provided:
● 1. WHO (The Specific Person):
○ Guideline: Name one specific, findable person. Include age, city, and occupation.
Do not use vague terms like "users," "youth," or "small businesses".
○ Your Answer:
● 2. WHAT PAIN (The Quantifiable Cost):
○ Guideline: What exact cost are they bearing today? Quantify it in rupees lost,
hours wasted, risk carried, or embarrassment suffered.
○ Your Answer:
● 3. HOW TODAY (The Current Workaround):
○ Guideline: What friction-filled workaround are they already using today? (Every
real problem has a workaround; if there isn't one, the pain might not be real).
○ Your Answer:
● 4. WHY NOW (The Trigger/Change):
○ Guideline: What changed in the last 24 months (regulation, cost structure,
behavior shift, or infrastructure)? "Technology improved" or "Market is big" is
NOT an answer.
○ Your Answer:
● 5. WHY YOU (Unfair Advantage / Lived Experience):
○ Guideline: What is your unfair access, specific insight, or direct experience
bleeding from this exact pain? "We are passionate" is NOT an answer.
○ Your Answer:
Part 2: The Pitch-Free Paragraph
Combine all five fields above into a single 3-4 sentence paragraph.
Self-Test Checklist: Read your paragraph aloud. If it sounds like a sales pitch or describes a
product feature instead of a person in pain, scratch it out and write it again.
Part 3: Failure Mode Self-Diagnosis
Identify which failure mode your original/previous idea was leaning toward prior to this
exercise:
● Mode A: Solution in Disguise (Loved a product idea and reverse-engineered a
problem)
● Mode B: Borrowed Problem (Solving a news-cycle, investor, or competitor trend)
● Mode C: Problem Without a Payer (The person in pain won't/can't pay)
● Mode D: Problem Ahead of Its Market (Right thesis, but market education will burn all
runway)