Lecture Notes – Price Elasticity of Demand (PED)
1. Definition
Price Elasticity of Demand (PED): Measures the responsiveness of quantity demanded to a change in
price.
2. Values of PED
• Elastic demand (PED > 1): % change in Qd > % change in Price.
• Inelastic demand (PED < 1): % change in Qd < % change in Price.
• Unitary elasticity (PED = 1): % change in Qd = % change in Price.
• Perfectly elastic (PED = ∞): Demand falls to zero if price rises.
• Perfectly inelastic (PED = 0): Demand does not change with price.
3. Determinants of PED (Factors affecting demand elasticity)
1. Availability of substitutes – More substitutes → demand more elastic.
2. Necessities vs. luxuries – Necessities → inelastic; Luxuries → elastic.
3. Proportion of income spent – Expensive items (high % of income) → elastic.
4. Time period – Demand more elastic in long run as consumers adjust.
5. Addictiveness – Addictive goods (e.g., cigarettes) → inelastic.
4. Importance / Implications of PED
• For producers:
o If demand is inelastic → raising prices increases revenue.
o If demand is elastic → lowering prices may increase revenue.
• For consumers:
o PED affects how much prices influence their spending (necessities vs luxuries).
• For government:
o Taxation policy: If demand is inelastic (e.g., petrol, alcohol), higher tax gives more
revenue.
o Subsidies: Elastic goods (e.g., education, public transport) respond well to subsidies,
increasing consumption.
5. Diagram
• Demand curve showing elastic vs inelastic demand.
• Steeper curve → inelastic; Flatter curve → elastic.