Multimedia Information and Media
FIRST: ACTIVITY (IDENTIFYING MULTIMEDIA)
Multimedia of today can be defined as the seamless digital integration of text, graphics, animation,
audio, still images and motion video in a way that provides individual users with high levels of control
and interaction. Presenting information in the form of multimedia can be more interesting because it
can be delivered in different modes. We call this a multimedia presentation,
A multimedia presentation can incorporate images to make a visual impact on viewers and/or insert
video clips to appeal to both visual and auditory senses.
Type of Multimedia Presentation
Slideshow Presentation: A series of images or slides displayed sequentially, often created
with software like PowerPoint, Google Slides, or Canva, allowing integration of text, images,
audio, and video.
Audio Visual Presentations: Electronic presentations combining sound and visuals,
including films, slide-tape shows, TV programs, and live theater.
Overhead Projector (OHP): Projects enlarged images from transparent sheets onto a screen,
primarily displaying text or images.
Smart Board: An interactive touchscreen whiteboard that allows users to navigate and
control displayed content via touch or mouse.
Characteristics of Multimedia Information
The multimedia of today can be a combination of text, graphics, animation, audio, still images and/or
motion video. Thus, multimedia information has different characteristics such as:
1. Electronic or digital. A multimedia presentation can be prepared and delivered electronically or
digitally through various computer applications, software, and/or online tools.
2. Interactive. A multimedia presentation is interactive since it stimulates the visual and auditory
sense of the audience. Actions such as voice command, text entry, mouse manipulation, touch
screen, screenshot and/or video capture make the multimedia presentation interactive.
3. Dynamic – It combines visuals and sounds, making the presentation lively and adaptable
across platforms.
Different Uses of Multimedia
EXPLANATION: You can see various forms of multimedia not only on the internet, but also in public
places. If you go to hotels, train stations, shopping malls, museums, and grocery stores, you will see
kiosks, digital bulletins, AVP presentations and so on. Different fields of specializations also use
multimedia for different purposes
THEN THE TABLE_____
Users of Multimedia Presentation
Some of the people who widely use multimedia presentations are:
1. Teachers or Lecturers – to present lessons and appeal to the student’s visual and auditory senses.
2. Motivational or Public Speakers – to present, inform, influence, motivate or entertain their audience.
3. Salespeople – to display and showcase their offered products/services.
Evaluating and Rating Multimedia Information
1. Content – The information presented should be relevant and appropriate for the topic and
setting. For example, a biology lesson on photosynthesis should include both text and
visuals, such as animation, to help the audience understand complex processes.
2. Purpose or Application – The multimedia presentation should suit the specific event or
purpose. For instance, an audiovisual presentation (AVP) for a wedding should match the
mood of the occasion by including a mix of text, images, and video clips that engage the
audience emotionally.
3. Manner of Presentation – The way the multimedia is delivered depends on several
factors
Audience: Consider the audience’s age and preferences, since these affect their attention span and the
type of presentation they respond to best.
Topic: The presentation style should align with the topic’s nature.
Resources: The availability of tools and equipment impacts how the presentation is prepared and
delivered.
Advantages of Multimedia Information
● It presents the information in a more organized and in an interesting manner.
● It empowers and supplements the speaker for a more dynamic and more interactive lecture.
● It makes information easier to understand since it is presented in a creative manner.
Limitations of Multimedia Information
● If it presents too much information, it can overwhelm the audience.
● It can cause the speaker to become too dependent on the technology.
● Most multimedia tools require a power source. Therefore, the lack of electricity or drained batteries
can jeopardize the delivery of the information.
● It takes a lot of time and effort to conceptualize, plan, and organize an effective presentation. If the
time given to prepare one is too short, for example, a day or two before the actual presentation, the
quality of the information and presentation might be compromised.