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Naming Process

The document outlines the process of generating a name based on a naming brief, which includes creating a comprehensive list of name ideas. It describes the stages of shortlisting, screening for linguistic and trademark issues, and presenting the names to decision-makers. Finally, a trademark attorney conducts a full legal search to assess the final name's availability and associated risks.

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chanukahiran6
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4 views2 pages

Naming Process

The document outlines the process of generating a name based on a naming brief, which includes creating a comprehensive list of name ideas. It describes the stages of shortlisting, screening for linguistic and trademark issues, and presenting the names to decision-makers. Finally, a trademark attorney conducts a full legal search to assess the final name's availability and associated risks.

Uploaded by

chanukahiran6
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

1 2 3 4 5 6 7

The Full Select


Generate Shortlist Screen Present
naming legal final
names names names names
brief search name
1 2 3 4 5 6 7

The Full Select


Generate Shortlist Screen Present
naming legal final
names names names names
brief search name

A short document— Based on the brief, one Namers select a subset Shortlisted names are Name ideas are An experienced Decision-makers choose
a naming brief—is or more namers create of name ideas in the subjected to linguistic/ presented to decision- trademark attorney the final name from those
created, outlining multiple name ideas complete list to move cultural disaster checks makers, who select a performs a full legal ideas with an acceptably
the parameters for (typically hundreds, if forward through the and/or preliminary smaller group of ideas search—a deeper low level of risk.
the name to be not thousands) and rest of the process. trademark screening. to go through full legal assessment of legal
developed. keep track of them in Only the less “risky” searches. availability and/or risk
a complete list file. name ideas continue associated with each
in the process. name idea.

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