Contents of the Report
• Title Page (Annexure I)
• Declaration by the Candidate (Annexure II)
• Certificate from the Guide (Annexure III)
• Acknowledgements
• Table of Contents (Annexure IV)
• Chapter 1: Introduction to the Study o Research Background
o Important Terminologies and Their Definitions o
Expected outcome of the research
• Chapter 2: Company Profile / Industry Profile
• Chapter 3: Literature Review
• Chapter 4: Research Methodology o Section 1: Objective of the study & Research
hypothesis o Section 2: Research Plan (Annexure V) o Section 3: Descriptive
Analysis of Respondents
• Chapter 5: Data Analysis and Interpretation
• Chapter 6: Conclusion and Discussions o Hypothesis Accepted/Rejected
• Chapter 7: Limitations and Recommendations
• Chapter 8: References in APA Style Formatting (As per samples provided)
• Research Questionnaire
Guidelines for Report Preparation and Submission
Annexure-I
A Research Report on
Study on Factors of Advertisement Affecting Customer Perception
towards Cell Phone Brand w.r.t Samsung at Durg District
Submitted in partial fulfilment
for the award of the degree
Master of Business Administration (MBA)
Chhattisgarh Swami Vivekanand Technical University, Bhilai
Submitted By:
Sudarshan Rawat
MBA Semester 3
University Roll No.: 23589745
Enrollment No.: MK2563
Faculty Incharge: Approved by:
Ms Neha Yadav Dr Sushil Punwatkar
Assistant Professor HOD & Associate Professor
Dept. of Mgmt. Studies (MBA) Dept. of Mgmt. Studies (MBA)
Department of Management Studies (MBA)
Rungta College of Engineering & Technology, Bhilai
Rungta Educational Campus, Kohka-Kurud Road, Bhilai, Chhattisgarh – 490020
Annexure-II
Declaration by the Student
I hereby solemnly declare that the report for the research entitled “Study on Factors of
Advertisement Affecting Customer Perception towards Cell Phone Brand w.r.t Samsung at
Durg District” is based on my work conducted during my study under the supervision of Ms
Neha Yadav (Assistant Professor, Dept. of Mgmt. Studies, RCET, Bhilai, Chhattisgarh).
I affirm that the statements made and conclusions drawn are the result of my research.
Furthermore, to the best of my knowledge and belief, this report does not include any part
of any work that has been submitted for the award of an MBA degree or any other degree,
diploma, or certificate at this University or any other university in India or abroad.
[Student’s Signature]
Sudarshan Rawat
MBA Semester III
Roll No.: ________________
Enrollment No.: ________________
Annexure-III
Certificate from the Guide
This is to certify that the work presented in the thesis entitled “Study on Factors of
Advertisement Affecting Customer Perception towards Cell Phone Brand w.r.t Samsung at
Durg District” is a record of the research conducted by Mr Sudarshan Rawat, Enrollment
No.: OO/09876, Roll No.: 25698745, under my guidance and supervision, in partial
fulfilment of the requirements for the award of an MBA Degree from Chhattisgarh Swami
Vivekanand Technical University, Bhilai (C.G.), India.
To the best of my knowledge and belief, this thesis:
I. Is the original work of the candidate,
II. Has been duly completed,
III. Meets the desired standards in terms of content and language for the external viva.
[Guide’s Signature]
Ms Neha Yadav
Assistant Professor,
Dept. of Mgmt. Studies,
RCET-Bhilai (C.G.)
Annexure-
IV