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The Perfect Scripting Structure

The document outlines the perfect structure for short form content, consisting of a hook, lead, three bodies of value, and a call to action (CTA). It emphasizes the importance of engaging the audience with curiosity through open loops and maintaining their attention. The structure is designed to keep viewers interested and guide them to the next step of engagement.

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Eduardo
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4 views1 page

The Perfect Scripting Structure

The document outlines the perfect structure for short form content, consisting of a hook, lead, three bodies of value, and a call to action (CTA). It emphasizes the importance of engaging the audience with curiosity through open loops and maintaining their attention. The structure is designed to keep viewers interested and guide them to the next step of engagement.

Uploaded by

Eduardo
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

The perfect scripting structure

Transcrito por TurboScribe. Atualize para Ilimitado para remover esta mensagem.

Hook, lead, body 1, open loop 1, body 2, open loop 2, body 3, CTA. This is the perfect structure
for short form content. In the hook and the lead, the hook breaks the pattern of what they see.

The lead pulls them to the 10 second mark. Once they're anchored there, they're not scrolling off.
Body 1 introduced the first piece of value.

Open loops create more curiosity. Yet, that's not the craziest part, dot dot dot. And funnily
enough, in 1893, Richard Feynman, dot dot dot, and we couldn't have expected to get this bad,
dot dot dot.

You're going to repeat that structure two times. And lastly, the CTA takes your warmest viewers
and puts them into the next step of the fun. Comment keywords to get value, dot dot dot.

And that is the perfect structure of short form content.

Transcrito por TurboScribe. Atualize para Ilimitado para remover esta mensagem.

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