CROP RESCUE SUBSCRIPTION

(A Preventive Crop Health Service for Farmers)

Indian farmers lose a significant part of their crop every year due to pests, diseases, and delayed
diagnosis. Instead of waiting until crops are severely damaged, our business provides regular field
monitoring, early disease detection, nutrient management, and scientific advisory services through a
seasonal subscription model.

Our mission is to reduce crop losses, increase farmer income, and promote sustainable agriculture
while creating a profitable agri-service business.

Problem Statement
According to reports by organizations such as the Food and Agriculture Organization, pests and plant
diseases can reduce global crop production by up to 20–40% every year. In India, many farmers
experience 10–30% yield losses, and in severe outbreaks, losses can exceed 50% because diseases
are detected too late.
Common reasons include :-

- Lack of regular crop monitoring.

- Delayed identification of pests and diseases.

- Incorrect pesticide selection.

- Overuse of chemical pesticides.

- Poor nutrient management.

- Limited access to agricultural experts.

Our Solution :-

We introduce the Crop Rescue Subscription, where farmers subscribe to our preventive crop health
service.

Our trained Crop Rescue Team visits fields every week and:

- Monitors crop growth.

- Detects diseases at an early stage.

- Identifies insect pests.

- Recommends the correct pesticide and dosage.

- Advises nutrient management.

- Measures soil moisture.

- Measures soil pH.

- Provides spraying services.

- Maintains digital crop records.

- Gives emergency visits whenever required.

# Instead of curing damaged crops, we prevent damage before it becomes serious.

Team Structure :-

Initially, our business starts with 6 members.

Our Responsibilities :-

- Field inspection

- Disease diagnosis

- Pest monitoring

- Farmer guidance

- Soil testing

- Moisture monitoring

- Spraying operations

- Sales of pesticides and fertilizers

- Inventory management

- Customer support

- Accounts

- Marketing

Future Expansion:-

After reaching more villages (When our business grow ), We :-

- Hire Agriculture graduates.

- Recruit field technicians.

- Employ spray operators.

- Create customer care staff.

- Develop an online booking system.

# Expected employees after 2 years :- 15–20 staff members ( as per requirement )

Target Customers

Initially :- 50 farmers. ( From only 1 village )

Average land :- 1 hectare per person. (assumption)

Total area covered :- 50 hectares, from only one village

Revenue Generation Plan

❖ Subscription Plan

We charge : ₹1,000 per hectare per crop season

Services included:

- Weekly crop inspection.

- Disease diagnosis.

- Pest monitoring.

- Nutrient recommendation.

- Emergency visit.

• Spraying Service

Battery-operated spraying charge:- ₹350–500 per hectare.

• Fertilizer Supply

We purchase fertilizers in bulk from wholesalers.

Products:
- Urea

- DAP

- MOP

- Micronutrients

- Biofertilizers

-FYM

Farmers receive fertilizers ₹50–100 cheaper than local market prices, while we still earn through
wholesale purchase discounts.

• Pesticide Supply

We partner with agrochemical dealers.

Products include:

- Fungicides

- Insecticides

- Herbicides

- Bio-pesticides

Because we buy in bulk, we receive dealer discounts.

Example:

Market price of 10 kg of Pesticide = ₹1500 ( approx )

Our selling price = ₹1400

Bulk purchase cost = ₹1200

Farmer saves = ₹100

Our profit = ₹200

This creates a win-win situation.

Initial Investment (₹1,00,000)

• Two battery sprayers :- 20,000

• Disease identification kit ( rented ) :- 20,000
• PPE and uniforms :- 8,000
• Transportation :- 5,000
• Pesticiudes/Nutrients ( Medicines ) :- 40,000
• Emergency working capital :- 7,000
• Total| 1,00,000

PROFIT

A. Subscription Income :-

From 50 farmers

• Average area : 1 hectare

• Subscription: ₹1,000 per hectare
• Revenue per season: 50 × ₹1,000 = ₹50,000

Assuming two crop seasons:

Annual subscription income = ₹1,00,000

B. Spraying Service

50 hectares

Average spraying charge: ₹400

Revenue: 50 × ₹400 = ₹20,000 per season

Two seasons: ₹40,000 annually

C. Pesticide Sales

Average pesticide purchase: ₹2,000 per hectare

Margin: 10%

Profit: 50 × ₹2,000 × 10%

= ₹10,000 per season

Annual profit: ₹20,000

D. Fertilizer Sales

Average fertilizer purchase: ₹5,000 per hectare

Average margin:8%

Profit : 50 × ₹5,000 × 8%

= ₹20,000 per season

Annual profit : ₹40,000

Estimated First-Year Revenue

Annual Revenue (₹) :-

• Subscription :- 1,00,000
• Spraying :- 40,000
• Pesticide margin :- 20,000
 • Fertilizer margin :- 40,000
• Total Revenue :- 2,00,000

Estimated operating expenses (fuel, maintenance, salaries, marketing, consumables): ₹80,000

Estimated First-Year Net Profit : ₹1,20,000

Future Growth Plan

Year 1

- 50 farmers

- 6 team members

Year 2

- 150 farmers

- 10 employees

- Cover 4 villages

Year 3

- 300+ farmers

- 15–20 employees

- Mobile app for booking

- Drone spraying services

- AI-based disease detection

- Soil testing laboratory

- Crop insurance support

# We conduct the operation physically and we also provide application for the Farmers at minimum
price.
Marketing Strategy

• Village meetings.
• Demonstration plots.
• WhatsApp farmer groups.
• Farmer awareness camps.
• Collaboration with Farmer Producer Organizations (FPOs).
• Free first field inspection.
• Seasonal crop health workshops.
•

Unique Features

• Weekly field visits.

• Scientific recommendations.
• Preventive approach.
• Affordable seasonal subscription.
• Cheaper fertilizers and pesticides.
• Eco-friendly bio-pesticide promotion.
• Digital crop records.
• Emergency crop rescue service.

Social Impact

Our business helps farmers by:

• Reducing crop losses.

• Increasing yield.
• Lowering pesticide misuse.
• Improving soil health.
• Increasing farmer income.
• Creating employment for agriculture graduates.
• Promoting sustainable farming.
Conclusion

Crop Rescue Subscription changes crop protection from a one-time pesticide purchase into a year-
round preventive service. Farmers receive expert guidance before problems become severe, save
money through discounted agricultural inputs, and improve crop productivity. Starting with six
members and fifty farmers, this model can grow into a sustainable agri-enterprise that serves
hundreds of farmers, creates rural employment, and contributes to more resilient and profitable
agriculture.