UNIT 9
UNIT 9
FEATURES 1 Work in pairs. Look at the photo and the caption. Compare the
Venus Fort mall with places you usually go shopping.
106 Money talk
2 : 2.14 Listen to a market researcher interviewing some
A radio feature on people who are shopping. Complete the table.
innovations in personal
banking In te r vie w W h a t? W h o fo r?
1 a
108 The genu ine article 2 the latest him se lf
A guide to guilt-free 3 some each o th er
shopping
3 Discuss the questions with your partner.
i 110 The art of the deal
How to negotiate a price 1 What's the best present anyone has ever given you?
2 What kind of things do you and your family or friends buy
114 M aking a deal for each other?
3 Do you buy these things for yourself and/or for other
A video about shopping in people?
the oldest market in
Morocco books / DVDs / CDs clothes e lectro nics / ga dgets
je w e lle ry shoes to ile trie s / cosm etics o th e r items
TALK ABOUT SAVING MONEY BRANDS NEGOTIATING SHOPPING WRITE AN EBAY ADVERT 105
vocabulary money • listening money in your mobile • grammar noun phrases pronunciation linking
speaking and writing saving money
9a Money talk
Vocabulary money 4 %2.15 Listen to the radio item about banking via
mobile phones (mBanking). Tick the features of
1 Are you in control of your money? Tick the mobile banking which are mentioned.
statements which are true for you. Check the
1 It is a paper-free system.
meaning of any words in bold you are not sure
2 It uses interactive voice menus.
about.
3 You can transfer money from one person to
1 'I never carry a lot of cash. I just use my debit another.
card.' 4 You can pay bills, buy goods and run your
2 'I check my bank statement every week.' savings account.
3 'I don't have any credit cards because I don't 5 You can text your bank with your instructions.
want to get into debt.'
4 'I usually keep receipts for things in case I need 5 % 2.15 Listen to the radio item again. Correct any
to take them back.' factual errors. Do not change the words in bold.
5 'I like to do all my banking online.' 1 There are approximately two billion mobile
6 'I know exactly how much is in my savings phones in the world today.
account.' 2 A lot of people don't have easy access to banks.
7 'When my electricity bill comes, I pay it by 3 With the interactive voice system, you can talk
bank transfer straightaway.' to your bank manager.
8 'I borrowed money to buy a new car last year.' 4 A new mobile banking scheme has started in
2 Make changes to the statements in Exercise 1 so Algeria.
5 In Afghanistan, the mobile network covers
fhat they are true for you. Then work in pairs.
every town and city.
Compare your statements.
6 The Afghan Army pays all salaries through
mobiles.
Listening 7 The policemen in Afghanistan receive their
salaries in cash.
3 How do people usually pay (or pay for) these 8 Each police officer gets an email when he is
things in your country?
paid.
bus and tra in fare s petrol Work in groups. What do you think are the
household bills ren t or m ortgage advantages and disadvantages of mobile banking?
m obile ph one cre dit paym ents
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Unit 9 Trade
PRODUCT PRODUCT
DESCRIPTION: DESCRIPTION:
This eco-basketball has These hand-made
been produced to the American cowboy
highest specifications boots are based on an
for an all-weather, high- original design but have
grip surface. After tax, been decorated with an
profits are donated to explosion of colour. A
children's charities. true work of art.
Q It's worth paying a little more for these. They last for ages, 8 Work in pairs. Write the passive form of the verbs.
smell fantastic and I get to help the people who grow them. 1 Since its launch in 2003, 250 million Nokia 1101
It's a win-win situation! mobile phones /Apple iPods............. (sell).
[ 3 Absolutely gorgeous and incredibly practical. I'm so happy to 2 Solitaire / Tetris...,..................(adapt) for
be able to buy beautiful clothes that weren't made in sweat 65 different platforms, making it the most
shop conditions. successful computer game ever.
3 The work of J.K. Rowling / Agatha Christie
H Excellent quality and so comfortable they can be worn all
...................... (translate) into more languages
day. I love them.
than any other author.
[ 3 Great product. Great price. Great fun. And guilt free ... 4 In 1986, the film The Colour Purple / Out of
knowing that no children were exploited so that my child Africa..... —rTt"Tr- (nominated) for eleven
could have a fun Christmas. It doesn't get any better! Oscars and didn't win any.
5 With 400 shops around the world, clothing
n I was given a stunning set of matching rings, bracelet and
necklace. A gift that will be treasured for ever! And it's great
brand Ralph Lauren / Mango...................... (wear)
to support local craftsmen. by more people than any other.
6 The first music video by Justin Bieber /Lady
Gaga......................(view) on YouTube over 500
Grammar passives million times.
7 Maps for the Xbox® game Call of Duty / Grand
4 Look at these sentences from the website. Theft Auto ....._..,,........ (download) one million
Underline the main verb. Does the sentence give times in 24 hours when it went on sale.
information about who or what does this action? 8 A painting by Picasso / Van Gogh............ .........
1 All fair-trade goods are bought directly from (buy) at auction for $106 million in 2010.
the producer.
2 Our featured crafts have been made from
9 % 2.19 Underline the options you think are correct
in Exercise 8. Then listen and check. How many
sustainable resources.
answers did you get right?
3 Many of the featured products can be ordered
online. 10 Work in groups. Discuss the questions.
5 Look at the grammar box. Find eight more 1 Do you know the products in Exercise 9?
sentences with these patterns in the website. 2 Does anything in the sentences surprise you?
► PASSIVES
Speaking
are
are being 11 Work in groups of four. Brainstorm as many brand
were names as you can. Then add what kind of product
(The goods) were being (ordered online), each item is and what alternative brands or 'own
have been brands' exist. Think of five reasons to buy famous
can be brands and five reasons to buy
will be
alternative brands. Then turn
For further information and practice, see page 168. to page 155.
We started d irect trad e abo ut fo ur years ago. This m eans th a t more o f th e final
p ric e ' p a y s/is paid to th e prod ucers. We have a sim p le system . First, the coffee
b e a n s 2 take /are taken to a central c ollection point by each grower. W hen the
lo a d s 3 hove w eighed/ have been weighed, th e grow ers ‘'g e t/ a re got th e co rrect
p aym en t. At th e m o m en t, w e 5 are using/ are being used a stand ard ship p in g
co m p a n y to tra n sp o rt th e coffee to Euro pe. But o ur arran g em ents
6are review ing/are being reviewed and n ext year, pro b ab ly, specialise d firm s
7wilt co ntract/w ill be contracted to han d le ship p ing . O nce in Eu rope, th e co ffee
8can pack and se ll/ can be packed and sold w ithin a w eek .
TALK ABOUT SAVING MONEY 3 BRANDS NEGOTIATING SHOPPING WRITE ► AN EBAY ADVERT
reading how to negotiate a price • critical thinking testing a conclusion • speaking negotiating
110
Unit 9 Trade
The
AREo f the We turn a corner and are greeted with the scent of sweet-smelling
orange blossoms.'Don't always give an offer. Make them continue
to lower the price. Oh, and wear something Moroccan,' Mohamed
continues as we enter a fairly large shop. Most of the stalls in
DEAL
Marrakech specialise in one thing, but not this one. Decorative and
lethal-looking swords hang beside soft hand-dyed fabrics; large
camel bones covered in writing sit beside massive copper lamps. It
is here that Sam spots his first ornate box. 'Look, a treasure chest!'
By Andrew McCarthy It's made of wood, and painted red and gold. He opens the lid,
then closes it.'Cool.'Then he spots a tall, cobalt blue, tear-shaped
vial -an old perfume bottle.'Four hundred dirham,'the shopkeeper
I'M IN MARRAKECH, the bustling heart of Morocco at pronounces. Fifty dollars. Sam says nothing. Whether he's too shy
the base of the Atlas Mountains, with my son, Sam. He's eight. or is practising Mohamed's bargaining technique, I can't tell. He
We've come here with Mohamed, a friend who owns a shop in eventually agrees to pay 200 dirham, about $24. I'd say the bottle is
our neighbourhood in New York. We're regular customers at worth $10, at most. Clearly, his negotiating skills need a bit of work.
Mohamed's shop, where Sam can often be found negotiating 'Just to get started, Dad,' Sam reassures me as he pays for the bottle.
with his friend. When they're not bargaining, they're chatting
We spend a few days sightseeing around Marrakech, but Sam really
about swords, or camels or the desert. 'You need to come to
has eyes for only one thing. Late one afternoon, we return to the
Morocco, to Marrakech,' Mohamed told me. Til show you around
shop where Sam saw the treasure chest. 'You have returned. Very
and teach Sam how to really get a bargain!'So here we are.
good.'The shopkeeper opens his arms. He places the chest on the
We meet up with Mohamed over a cup of mint tea at a table floor. Sam opens the lid. He runs his fingers over it.
outside the tiny Cafe ben Youssef, deep in the medina, the old city
The shopkeeper speaks. 'Give me 2,500.
of Marrakech. We're sitting in an area bordering the exotic stalls
Sam shakes his eight-year-old head. 'Eight hundred.'
that make the suq - marketplace. Vendors with carts offer freshly
squeezed orange juice, others sell dates or figs. Nearby are the 'I like your babouches! says the merchant. Sam's wearing a pair of
back-alley workshops that supply the goods to this world-famous bright yellow, Moroccan men's slippers. He ignores the comment.
market. 'You're very good. I'll take 1,800 dirham,'the merchant announces.
Later, as we stroll around, Mohamed introduces us to weavers and 'One thousand.'
olive sellers, tile makers and rug merchants. He also begins the Both are silent. Neither blinks. What happens next happens fast.
first of his bargaining tutorials for Sam. 'Fifteen hundred, and it's yours.'
'Everything in Morocco is open to negotiation, Sam. When you 'Twelve hundred.'
hear a price, the first thing you say is "Too much - bezaf and then 'Thirteen hundred.'
walkaway.' 'Yes!'
'But what if I like it?' The man sticks out his hand. Sam grabs it. The deal is done.
'When you see something you like, maybe a lamp, you ask about Mohamed will be proud.
something else instead. Then, as you walk out, you ask, "And how
much is that lamp?" as though you'd just noticed it and aren't
blink (v) /blir)k/ open and close your eyes very quickly
really that interested in it.'
merchant (n) /'madjsnt/ someone who sells things
vendor (n) /'vends/ someone who sells things
workshop (n) /'waikjop/ a place where people make things
TALK ABOUT ► SAVING MONEY ► BRANDS NEGOTIATING ► SHOPPING WRITE ► AN EBAY ADVERT
w*—— *■—r
9e For sale
Writing an eBay advert OO O
1 Work in pairs. Have you ever bought or sold
anything on eBay? Read these headings from
the guidelines to sellers. Why is this information
useful to buyers?
A ROUND ORANGE
• information about the seller DEEP-PILE RUG
• item condition
• item description
• item photo
• payment methods
• postage details
• starting price
• reason for selling
4 Prepare an advert for something you want to Habitat 'A frica ' rug in orange. Hand-woven deep
sell. Use these headings and make notes. pile round wool rug. Measures 250cm across.
This rug is in used condition. It w as a gift from
• item my parents. It has some marks, but otherwise
• age it is in good condition. I think that w ith a
• size and/or shape professional steam clean it w ill freshen up really
• condition w ell.
• reason for selling Selling because w e're moving to a new house
• starting price and w ill change the colour scheme. New house
is in the country, so w e are going to have rustic
5 Write your advert and give your contact details. themed decor.
Use these questions to check your advert. The rug currently retails at £200 new. It's such a
shame to th ro w it away, so I hope tha t I can get
• Have you given honest information about
a sale rather than have to take it for recycling.
the item to prospective buyers?
Payment w ithin three days of end of auction or
• Is there any other information you could add
cash on collection. Local pick up preferred.
to help the sale?
TALK ABOUT SAVING MONEY BRANDS NEGOTIATING SHOPPING WRITE n AN EBAY ADVERT
in n e r s . .. pay more
Unit 9 Trade
Before you watch 5 Match the people (1-6) with what they say (a-i).
1 Work in groups. Look at the title of this video and 1 the narrator
2 Vincent
the photo and discuss the questions.
3 Ahmed
1 Who are the people in the photo? 4 the carpet salesman
2 What do you think they are doing? 5 Chakib
3 What do you think the caption means? 6 Bo
2 Tick the things you think you will see in this a This is business, Moroccan-style.
video. b There really is something for everyone,
c The Moroccans are very good at bargaining
birds in cages carp ets a cup o f tea and they say they are the best in the world,
dates and aprico ts a d o n key eggs a hotel d We don't have a really fixed price,
kafta n s a m an carryin g veg etable s e Here it's the natural thing to do.
a m etal ta b le a police o ffice r a ta xi f You want to buy a camel for the price of a
donkey?
g It's all part of the game.
While you watch h Everyone comes with an intention to bargain,
i For this money I can't leave it.
3 Watch the video and check your answers from
Exercise 2. Number the things in the order you see
them in the video. After you watch
4 Complete the sentences with the correct option. 6 Roleplay bargaining in a Moroccan market
1 Buying and selling in the market is: Work in pairs.
a ..quick and not very personal.
b slow and very impersonal, Student A: You are a market vendor. Use the ideas
c face-to-face and personal. below to make notes.
2 A fez is: • What things do you sell?
a a kind of drink, • What prices are you going to charge?
b the name of a person from Fez. • Make a list of your items and their prices.
c a kind of hat. Student B: You are a tourist. You are at a stall in
3 Beginners at bargaining pay: a Moroccan market and you want to buy three
a 20 or 30 per cent more. presents for friends. Make a deal with the owner
b 50 per cent more, of the stall.
c 100 per cent more.
Act out the conversation. Student A: try to get as
4 Bargaining is: good a price as you can. Student B: don't forget to
a a way to cheat customers, bargain.
b a test to find who is the best bargainer,
c a way to make people pay cash. When you have finished, change roles and act
out a new conversation with different items and
5 The real test for customers is:
a the restaurant. prices.
b the carpet shop, 7 The narrator says that, 'vendors aren't trying to
c the night market. cheat customers' and that 'it's all part of the game'.
6 According to Gonnie, the secret of bargaining is: What do you think she means? Do you agree?
a to watch what the Moroccans do.
b not to get angry, 8 Work in groups and discuss these questions.
c to pretend not to be interested. 1 Have you ever bargained over the price of
something? Where? What?
2 Do people bargain for things in your country?
What things?
3 Which do you prefer: bargaining, or a system of
fixed prices? Why?
alley (n) /'aeli:/ a narrow street or passage pressure (v) /'preja/ oblige
bargain (v) /'baigin/ negotiate a price shopper (n) /'fopa/ a person who visits shops to buy things
cheat (v) /tfi:t/ make someone pay too much stall (n) /sto:l/ a small shop with an open front
customer (n) /'kAstama/ a person who buys something vendor (n) /'venda/a person who sells things
market (n) /'moikit/ a place outside where people buy and sell watch out (v) /wDtf 'aut/ be careful
things
UNIT 9 REVIEW
Grammar Vocabulary
1 Work in pairs. Which of these things do you 5 Write and number (1-6) six types of shop you go
consider when you buy electrical goods? Which to regularly. Then work in pairs. Choose a number
is the most important factor? and your partner will say the shop with this
number from his/her list. You have 30 seconds to
• brand • price
name six things you can buy there. Take turns.
• design • size
• ease of use • style (shape, colour, 6 Match words from A with words from B. How
• energy use etc.) many compound nouns can you make?
2 Complete the shopping tips with articles, Q ban k cre dit d e bit saving s
determiners and possessive adjectives where
necessary.
13 acco unt card sta te m e n t tra n sfer
THE GREEN GUIDE
Shopping Tips: televisions 7 Work in pairs. What could a shop assistant or
customer say using each of these words?
1 ................... days when 2 ..... ..... ..... . TVs came in two
ty p e s,3 *................... colour or black and white, are long a va ilab le d e liv ery e xchan g e g ift-w rap p in g
gone. TVs today use several different technologies and in stock rece ipt re turn
4 m ............technology has 5 ....................different
level of energy efficiency.
I CAN
Many people chan ge6 ...................TV because they
talk about everyday things we buy for ourselves
w a n t7 ...................bigger screen. But, simply put, and others
bigger TVs use a lot more energy.8 ................... United
talk about ways of paying for things and banking
■•States Department of Energy says9 ...................energy
from 10................... TVs in America is enough to provide ask for and give product and sales information
in a shop
power to 11................... home in the state of New York
fo r 12................... year. Giant plasma screen models can
be the most energy-hungry appliance in 13................... Real life
home.
One major factor in 14................... TV power use is 8 Work in pairs. Take turns to be the customer and
the picture setting. 15........ ..... .... TV’s picture settings the assistant in a shop. Act out conversations in
can make a surprising difference, sometimes cutting which you buy each of the things in the photos.
16................... total by as much as 50 per cent. On the
other hand, 17................... 52-inch LCD uses twice the
power o f 18................... 32-inch model.