Scribd
Upload
2 views1 page

Methodology

This study utilized a survey-based methodology to evaluate consumer perceptions of four refrigerator brands: Walton, Jamuna, Minister, and Konka. A structured questionnaire was designed to assess attributes such as price affordability, durability, customer support, and design appeal, with data collected from 30 randomly selected respondents. The analysis included comparative evaluations and strategic recommendations for each brand to enhance their market positioning.

Uploaded by

b200204024
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
2 views1 page

Methodology

This study utilized a survey-based methodology to evaluate consumer perceptions of four refrigerator brands: Walton, Jamuna, Minister, and Konka. A structured questionnaire was designed to assess attributes such as price affordability, durability, customer support, and design appeal, with data collected from 30 randomly selected respondents. The analysis included comparative evaluations and strategic recommendations for each brand to enhance their market positioning.

Uploaded by

b200204024
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Methodology

This study employed a survey-based research methodology to assess consumer perceptions of


four refrigerator brands: Walton, Jamuna, Minister, and Konka. The methodology involved the
following key steps:
1. Survey Design:
o A structured questionnaire was developed to gather consumer
opinions on four essential attributes:
 Price Affordability
 Durability
 Customer Support and Warranty
 Design Appeal
2. Sampling and Data Collection:
o A sample size of 30 respondents was selected for the study.
o Participants were chosen randomly to ensure a diverse
representation of consumer opinions.
o The survey was conducted through. , either in person or online.
3. Data Analysis:
o Responses were categorized and analyzed based on percentages
of strongly agreement, agreement, neutrality, disagreement
and strongly disagreement for each attribute.
o The findings were visually represented using charts and tables to
facilitate interpretation.
o Comparisons were made between brands to identify strengths
and areas for improvement.
4. Comparative Analysis:
o A comparison table was created to summarize the performance of each brand
across the four attributes. This allowed for a clear understanding of the strengths
and weaknesses of each brand relative to the others.

4. Recommendations:
o Based on the findings, strategic recommendations were provided
for each brand to address weaknesses and capitalize on
strengths.

This methodology provided valuable insights into consumer preferences, helping brands
understand their market positioning and potential areas for improvement.

You might also like