LEAD GENERATION & BRAND BUILDING
1. Role Structuring
Outreach Managers (ORMs)
• Primary Responsibility: Secure workshop slots at colleges and ensure
smooth coordination.
• Key Tasks:
o Identify and reach out to colleges/universities.
o Pitch the value of workshops and secure dates.
o Coordinate logistics (venue, student participation, approvals, etc.).
o Ensure post-event engagement with institutions.
Subject Matter Experts (SMEs)
• Primary Responsibility: Deliver high-quality workshops to engage
students and establish credibility.
• Key Tasks:
o Prepare and deliver engaging workshops.
o Handle Q&A sessions to build trust and interest.
o Ensure Google Form circulation and form completion.
o Strengthen relationships with faculty and institution heads.
2. Key KPIs
For Outreach Managers (ORMs)
• Number of colleges reached out per week/month.
• Number of confirmed workshop slots secured.
• Workshop attendance rate (students + faculty).
• Student data collection rate (Google Form submission %).
• College re-engagement rate (repeat workshops, MoUs, referrals).
For SMEs
• Workshop engagement score (post-event feedback, student ratings).
• Google Form completion rate (percentage of attendees filling it).
• Number of leads collected per session.
• Follow-up conversion rate (how many workshop attendees show further
interest in B2C offerings).
• Faculty engagement (invitations to future collaborations, guest lectures,
etc.).
3. Execution Plan
Phase 1: Outreach and Scheduling (ORMs)
1. Build a target college list (based on region, size, relevance).
2. Reach out via cold emails, LinkedIn, and direct calls.
3. Secure workshop dates and get approval for Google Form circulation.
4. Confirm logistics and coordinate with SMEs.
Phase 2: Workshop Execution (SMEs)
1. Deliver high-impact sessions with interactive discussions.
2. Promote the Google Form completion for certificates.
3. Engage with faculty and collect feedback.
Phase 3: Lead Nurturing & Branding
1. Send participation certificates via email (brand recall).
2. Segment collected student data (interest-wise).
3. Launch targeted follow-up campaigns for B2C leads.
4. Strengthen relationships with colleges for repeat sessions.
Post-workshop engagement is crucial for nurturing B2C leads and
strengthening B2B branding. Here are some effective strategies:
1. For B2C Lead Nurturing (Students)
A. Personalized Follow-ups
• Send a thank-you email within 24 hours, including:
o Their participation certificate (ensuring form completion).
o A summary of key workshop takeaways (slide deck or PDF).
o Links to additional learning resources (free blogs, short courses).
o A special discount on related paid courses (if applicable).
B. WhatsApp & Email Drip Campaigns
• Segment students based on their interest area (Cloud, AI, Cybersecurity,
etc.).
• Send a series of emails/WhatsApp messages:
o Week 1: Exclusive career insights and job trends in their field.
o Week 2: Invite them to a free webinar or Q&A session with an
SME.
o Week 3: Share a mini project or challenge with a prize.
o Week 4: Offer a limited-time discount on an advanced course.
C. Community Engagement
• Invite students to a private LinkedIn/WhatsApp/Telegram group for
networking.
• Run weekly quizzes, career tips, and discussions to keep them engaged.
• Offer referral incentives for bringing in more students.
2. For B2B Branding (Colleges)
A. Post-Workshop Debrief with Faculty
• Send a follow-up email to faculty and decision-makers:
o Thank them for the opportunity.
o Share feedback and insights from students.
o Suggest a follow-up engagement (guest lectures, semester-long
courses).
B. Create Case Studies & Testimonials
• Request faculty & student testimonials about the workshop’s impact.
• Convert these into case studies and share them on your website/social
media.
• Use testimonials in future outreach efforts.
C. Offer Long-Term Collaborations
• Propose a structured training program for students.
• Offer faculty development programs in emerging tech fields.
• Explore MoUs (Memorandums of Understanding) for ongoing
collaboration.
D. Invite Colleges for an Annual Conference/Event
• Organize an annual EdTech Summit featuring top institutions.
• Invite past partner colleges for exclusive industry insights.
• Use this to position your startup as a thought leader in education.
Structured Timeline for Post-Workshop Engagement
Target
Day Action Audience Purpose
Day 0 Google Form collection + Ensure
(Workshop Announce participation 100% data
Day) certificates Students collection
Thank-you email/WhatsApp Brand recall
with certificate & key &
Day 1 takeaways Students engagement
Strengthen
institutional
Day 3 Personalized email to faculty Faculty/Admin relationship
Invite students to join
community Long-term
Day 5 (WhatsApp/Telegram/LinkedIn) Students engagement
Share career insights + invite to Lead
Day 7 a free webinar Students nurturing
Build
Post-workshop feedback credibility &
Day 14 request + faculty testimonials Faculty case studies
Mini project challenge for Practical
Day 21 students Students engagement
Convert
leads into
Offer an exclusive discount for paying
Day 28 an advanced course Students customers
Long-term college engagement
(MoUs, training programs, B2B
Day 35+ conferences) Faculty/Admin branding
Email/WhatsApp Templates for Follow-ups
1. Thank-You Email/WhatsApp (Day 1)
Subject: 🎉 Your Participation Certificate & Key Takeaways!
Email:
Hello [Student’s Name],
Thank you for attending our [Workshop Topic] session at [College Name]! We
hope you found it insightful and valuable for your career growth.
🎓 Here’s your participation certificate: [Certificate Link]
📚 Key Takeaways & Free Resources: [Link]
Join our exclusive student community for career insights, free webinars &
networking: [WhatsApp/Telegram Link]
Stay tuned for more exciting learning opportunities! 🚀
Best,
[Your Name]
[Your EdTech Startup]
WhatsApp:
Hey [Student’s Name], great having you at our [Workshop Topic] session at
[College Name]! 🎉 Your certificate is ready: [Certificate Link]. Join our free
community for job updates & networking: [Group Link]. See you there! 🚀
2. Faculty Follow-up (Day 3)
Subject: Thank You for Hosting Us – Let’s Collaborate Further!
Dear [Faculty Name],
It was a pleasure conducting the [Workshop Topic] session at [College Name].
The student engagement was fantastic, and we appreciate your support in
making this possible!
We’d love to explore deeper collaboration, such as:
✅ Guest lectures on emerging tech fields
✅ Structured training programs for students
✅ Faculty upskilling initiatives
Would you be open to discussing this? Let’s schedule a quick call at your
convenience.
Best regards,
[Your Name]
[Your EdTech Startup]
3. Community Invitation (Day 5)
Subject: 🚀 Join Our Exclusive Community for Tech & Career Growth!
Hey [Student’s Name],
We’re building a private learning community where you’ll get:
💡 Exclusive career insights from industry experts
🎓 Free workshops & project challenges
📢 Job & internship updates
Join us here 👉 [WhatsApp/Telegram/LinkedIn Group Link]
See you inside! 🚀
4. Free Webinar Invite (Day 7)
Subject: 🎯 Unlock Your Career in [Tech Field] – Free Live Session!
Hey [Student’s Name],
Excited to learn more about [Tech Field]? We’re hosting a free live webinar
with industry experts on [Date & Time]!
🔥 What you’ll learn:
✅ Latest trends in [Tech Field]
✅ Roadmap to land a job
✅ Hands-on career guidance
Register now: [Webinar Link]
Seats are limited – see you there! 🚀
5. Feedback Request & Faculty Testimonial (Day 14)
Subject: Share Your Feedback & Get Featured!
Hello [Faculty Name],
We’d love to hear your feedback on the [Workshop Topic] session at [College
Name].
If you found it valuable, would you be open to sharing a testimonial? It would
help us continue providing high-impact learning experiences to students.
Simply reply to this email with your thoughts or fill out this short form:
[Feedback Form Link]
Thank you for your support!
Best,
[Your Name]
[Your EdTech Startup]
6. Mini Project Challenge (Day 21)
Subject: 🚀 Take the [Tech Field] Challenge – Win Prizes!
Hey [Student’s Name],
Want to apply what you learned in our workshop? Take part in our [Tech
Field] Mini Challenge and:
🏆 Win a certificate of excellence
🔥 Get featured in our community
🚀 Boost your portfolio with a real project
Sign up & get started: [Challenge Link]
Excited to see your submission!
7. Exclusive Course Offer (Day 28)
Subject: 🎯 Special Offer: Upgrade Your [Tech Field] Skills!
Hey [Student’s Name],
You attended our [Tech Field] workshop, and we saw your enthusiasm! Now,
take it to the next level with our [Advanced Course Name].
🎓 Get 30% OFF – Only for workshop attendees!
⏳ Limited time offer – expires in 48 hours!
Claim your discount: [Course Link]
See you in class! 🚀