BUSINESS RISKS
Business Risk refers to any internal or external factor that threatens a company's
ability to achieve its financial goals or remain profitable.
Types of Business Risks
1. Strategic Risk: These involve faulty business plans, poor execution, or an
inability to adapt to the market
a. Intense Competition: Losing market share to aggressive or lower-priced
competitors
b. Changing Consumer Tastes: Failing to pivot offerings when target
demographics shift their preferences
2. Operational Risk: Day-to-day internal processes failures, people, system or
external events
c. Supply Chain Disruptions: Delays in obtaining inventory due to
logistical bottlenecks
d. System Failures & Cyber Attacks: IT downtime, hardware failure, or
data breaches compromising sensitive information
e. Human Error: Mistakes or intentional fraud committed by staff members
2. Compliance (Regulatory) Risk: Legal penalties or fines caused by failing to
adhere to local, state, or international regulations
a. Lawsuits and Disputes: Conflicts with employees, customers, or
partners that lead to expensive litigation
b. Regulatory Fines: Penalties from regulatory bodies (such as labor laws
or tax agencies) for non-compliance
3. Reputational Risk: Loss of consumer trust or brand damage stemming from
negative media coverage, product failures, or customer dissatisfaction
a. Viral Negative Reviews: Customer dissatisfaction spreading rapidly on
social platforms, impacting sales
4. Financial Risks: These risks threaten the capital, cash flow, and overall
financial health of the enterprise.
a. Cash Flow Problems: Having too much capital tied up in unpaid invoices
or inventory, or suffering from sudden sales dips
b. Market/Economic Downturns: Broader shifts in the economy or
changing consumer preferences impacting sales
c. Currency/Interest Rate Fluctuation: Unfavorable changes affecting
overseas suppliers or loan repayments
Managing Business Risks
1. Risk Avoidance: Eliminate the risk entirely by stopping the activity that
causes it (e.g., pulling out of a risky overseas market)
2. Risk Reduction (Mitigation): Taking proactive steps and implement
internal controls, safeguards, and backup plans to minimize the likelihood or
impact of the risk (e.g., strengthening cybersecurity or diversifying products;
avoid relying on a single supplier, customer, or geographic market)
3. Risk Transfer: Shifting or outsourcing the financial burden elsewhere (e.g.
purchasing business insurance or using specialized contractors).
4. Risk Acceptance: Acknowledging the risk because the cost of avoiding or
reducing it outweighs the potential impact