DESIGN
THINKING
S AH AAY SUMME R S C H OO L P RO GRA M
OBJECTIVES
Structure design thinking approaches
to problems
Integrate product design with technology
and business
Understand who to design for
empathy driven design
Social impact and real life examples
ROOF TOP SOLAR PANEL PROJECT IN INDIA
I N 2 015, GOVE RN ME N T O F I NDI A I NI TI A TED
THE R OOF TOP S OL AR P A NEL P RO J ECT TO
ADDRESS THE E N VI RONM ENTA L
DEGRADATI ON DUE TO CO NV ENTI O NA L
ELECTRI CI TY PRODUC TI O N M ETHO DS
ROOF TOP SOLAR PANEL PROJECT IN INDIA
I N 2 015, GOVE RN ME N T O F I NDI A I NI TI A TED
THE R OOF TOP S OL AR P A NEL P RO J ECT TO
ADDRESS THE E N VI RONM ENTA L
DEGRADATI ON DUE TO CO NV ENTI O NA L
ELECTRI CI TY PRODUC TI O N M ETHO DS
I T HAD A TA RG E T OF 1 00 GW BY 2 0 2 2
ROOF TOP SOLAR PANEL PROJECT IN INDIA
4 0 % S UBSI DY ON I N S TALLA TI O N CO S T FO R
POOR AND MI DDL E C L A S S HO US EHO LDS
ROOF TOP SOLAR PANEL PROJECT IN INDIA
4 0 % S UBSI DY ON I N S TALLA TI O N CO S T FO R
POOR AND MI DDL E C L A S S HO US EHO LDS
ADDI T I ONA L MON E Y FOR EX CES S
ELECTRI CI TY OUTPUT
FOR UP TO 2 KW - RS . 30 , 0 0 0 P ER KW
FOR ADDI TI ON AL C APA CI TY UP TO 3
KW - R S. 18, 0 0 0 PE R K W
TOT AL SUBS I DY FOR S YS TEM S LA RGER
THAN 3 KW - MAXI MUM RS . 7 8 , 0 0 0
ROOF TOP SOLAR PANEL PROJECT IN INDIA
THE S OLAR E N E RG Y C A P A CI TY HA S I NCREA S ED
BY 30 TI MES I N TH E PA S T 9 Y EA RS
I T I S CURRE N TL Y AT 8 1GW
PRODUCT DESIGN: PART 1
Identify Define
RECOGNIZE CLEARLY
MARKET DEF I N E THE
OPPURTUNITY PR OBLEM
S TATEMENT
PRODUCT DESIGN: PART 2
Develop Validate
CREATE A TES T I F THE
PROPER PR OTOTYPE
SOLUTION WOR KS
BUT IS IT SUCH A STRAIGHT
FORWARD PROCESS??
WHAT OTHER THINGS
SHOULD BE CONSIDERED?
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CAN YOU GU ES S T H E FIV E STE P S
I N DESI GN TH I N KI N G?
WHY DESIGN
THINKING?
CONSTRUCT USER DRIVEN
PROBLEM STATEMENTS
FOCUS ON WHAT USERS WANT
CREATE MORE INNOVATIVE
SOLUTIONS
WHAT IS
DESIGN
THINKING?
EMPATHY : UNDERSTAND USER NEEDS AND PREFERENCES
DEFINE : CREATE CLEAR PROBLEM STATEMENT
IDEATION : ENCOURAGE BRAINSTORMING
PROTOTYPE : CREATE SIMPLE WORKING PROTOTYPES
TEST: CHECK IF THE PROTOTYPE WORKS
DESIGN THINKING IS NOT A
LINEAR PROCESS
DESIGN THINKING IS NOT A
LINEAR PROCESS
Product design triad
PRODUCT TECH DESIGN
Vi a bi l i t y F e a si b i l i t y De s i r a bi li t y
The Need
Analysis
Design Preparation
Process: Generation
7 Steps Selection
Create
Production
7 Steps
1 THE NEED
T he des i g n pr o ce s s b e g i n s wi th a n e e d f ro m,
p e r ha ps , a cu s t o me r , cli e n t o r a so ci a l ca use .
2 ANALYSI S OF T H E PR O BL E M
T he f i r st s t a g e i n d e v e lo pi n g a de si gn i s to
f i n d out t he t r ue n a t ur e o f t he p ro b l e m, i .e .
a n a l yz i ng i t .
3 PR EPARATI ON O F S PECIF ICA TIO N
T hi s ma y i ncl ud e p a r t s o f the p ro b le m i tse lf ,
] a n d t he cr i t e r i a whi ch ma y b e use d to
j udg e t he qua l i t y o f t he de si gn .
7 Steps
4 GENERATI ON O F S O L U T IO N S
I t i s t er med a s t he co n ce p tua l sta ge , se v e ra l
s ol ut i o ns a r e d e t a i l e d t o f i n d the o p ti ma l
on e .
5 SELECTI ON O F S O L U T I O N
T he v a r i ous s o l ut i o n s a r e e v a lua te d a n d the
mos t s ui t a ble o n e se le ct e d.
6 PR ODUCTI ON O F D ES I GN
T he s elect ed d e s i g n i s t hen
t r a n sl a t ed i nt o wo r ki n g dra wi n gs,
ci r cui t di a g r a ms, 3 D mo d e l s
7 Steps
7 PR ODUCTI ON O F WO R KIN G MO D E L S
T hi s mi g ht r e qui r e t he p r o d uct i o n o f
p r o t ot ypes o r mo ck- up s i n o rde r to de te rmi n e
t he o pt i mum d e t a i l s o f a de si gn .
The points at which prospective and existing
customers interact with your brand.
What the customer seeks at each
point
This refers to the customer’s journey from discovery to
purchase of your products. This journey can be mapped for
both online and retail experiences.
A product differentiation strategy involves
identifying and communicating the unique
qualities of a product
while highlighting the distinct differences
between that product or company and its
competitors.
SUCCESSFUL DESIGN THINKING:
REAL WORLD EXAMPLES
1
APPLE
R EVOLUTI O N AL I ZE D TH E S M A RTP HO NE
I NDUSTRY BY FOC US I NG O N US ERS
S EAMLESS I N TE G RATI ON O F
HAR DWARE AN D S OFTW A RE “THINK DIFFERENT”
2
UBER
R EI MAGI NED TRADI TI ONA L TA X I
S ER VI CES A N D ADDRE S S ED US ER NEEDS
PR OVI DED A PL ATFORM WI TH
CON VENI EN T, RE L I ABL E , A ND CO S T-
EFF ECTI VE RI DE - H AI L I N G S ERV I CES