TOPIC: SOCIAL MEDIA MARKETING AND STUDENTS BUYING BEHAVIOR AMONG
UNDERGRADUATE IN THE UNIVERSITY OF ILORIN
Dear Participant,
This questionnaire is designed to gather data on how social media marketing influences the buying
behavior of students at the University of Ilorin.
Your honest responses are vital to the success of this research.
Please be assured that your identity remains anonymous, and your responses will be used strictly for
academic purposes.
Thank you for your time and cooperation.
Section A: Socio-Demographic Information
Instructions: Please tick () or fill in the appropriate options.
I. Gender: Male [ ] Female [ ]
II. Age: 15–20 [ ] 21–25 [ ] 26–30 [ ] 31 and above [ ]
III. Faculty: __________________________
IV. Academic Level: 100L [ ] 200L [ ] 300L [ ] 400L [ ] 500L [ ]
1. Do you use social media?
() Yes () No
2. Which social media platforms do you actively use? (). Facebook (). Instagram (). Twitter / X
(). WhatsApp (). TikTok (). LinkedIn (). Others (please specify): ___________________
SECTION B: SOCIAL MEDIA MARKETING
Instruction: Please tick () or circle the most appropriate option.
3. On a scale of 1 to 5 (where 1 = Least and 5 = Highest), how would you rate the following
social media platforms for marketing purposes?
Parameter 1 2 3 4 5
Facebook
Twitter/X
TikTok
WhatsApp
Instagram
How would you rate social media marketing in business applications?
(). Excellent (). Good (). Average (). Poor
4. What benefits do you derive from social media marketing?
(). Brand awareness (). Attention to products and services (). Better customer loyalty and trust ().
Strengthened customer service
5. What do you think social media marketing should primarily focus on?
(). Company-specific marketing (). Brand-specific marketing (). Both
6. How do you display your promotional activities through social media marketing?
(). By Photos (). By Videos (). By Status/Text Updates (). All of the above
7. How do you typically respond to audience comments on social media?
(). Respond immediately (). Take note of views and implement feedback (). Respond after a period of
time (). Ignore
8. What changes have you observed in the business environment due to social media
marketing?
(). Industry growth (). More competitors (). More challenging business environment (). Chances of
global expansion
9. Why would you choose social media marketing over other forms of marketing?
(). Better customer reach (). Lower cost (). Global expansion potential (). Research and learning
opportunities
SECTION C: CONSUMER BUYING BEHAVIOUR
Instruction: Please tick () the most appropriate option for each question.
10. What primarily prompts you to shop for a desired product online?
(). Brand (). Price (). Quality (). Design (). Service / After-sales support
11. How often do you make online purchases?
(). Almost every day (). Once a week (). Once a month (). Once in 6 months or more (). Never
12. What typically motivates you to shop online?
(). At leisure / free time (). During offers and promotions (). When there is a specific need (). Mood or
desire (). I shop online regularly regardless
13. What is your preferred time for online shopping?
(). Morning (). Work / school hours (). Break hours (). Evening (). Night (). Any time — no preferred
time
14. On average, how many hours do you spend on the internet per day?
(). Not every day (). Less than 1 hour (). 1–2 hours (). 2–5 hours (). More than 5 hours
15. What is your usual buying pattern for online shopping?
(). Search offline and buy online (). Search online and buy online(). Search online and buy offline
16. How is the delivery of products usually done when you shop online? (). Delivered to my
institution / office (). Delivered to my home (). Through a friend or agent (). I collect from a courier
office
17. What is your preferred payment method for online shopping?
(). Credit card / Debit card (). Cash on delivery (). Internet / Mobile banking (). E-wallets (e.g. Opay,
Palmpay, Flutterwave)
18. What product categories do you purchase most frequently online?
(). Fashion accessories / Clothing / Shoes / Cosmetics (). Sports and games equipment (). Books and
educational materials (). Computer and accessories (). Mobile phones and accessories
19. How would you describe your overall experience with online shopping?
(). Very satisfied (). Satisfied (). Neutral (). Not satisfied (). Not at all satisfied
20. Would you engage in online shopping within the next 3 months?
(). Definitely not (). Probably not (). May or may not (). Probably yes (). Definitely yes
21. What is your primary reason for preferring online shopping?
(). Easy payment options (). No hidden costs (). Wide range of products available (). No need to travel
to a physical store
22. Do you think online shopping is risky?
Statement Strongly Agree Agree Disagree Strongly
Disagree
Online shopping
is risky