General Assembly
Course Curriculum
USER
EXPERIENCE
DESIGN
IMMERSIVE
[Link]/UXDI
User Experience Design Immersive
Table of Contents
3 Overview
5 Students
6 Projects
8 Frequently
Asked Questions
10 Contact
Information
2 [Link]/UXDI
User Experience Design Immersive
Overview
OVERVIEW
THE FRAMEWORK We are constantly surrounded by user experiences, from
elevator buttons to our favorite apps. Each and every one of
these experiences has been designed, with a great deal of
thought given to how we interact with objects, find
information, or exchange ideas. At the same time, we’re also
surrounded by unique problems, struggles, and needless
complexity; all of which can be solved by great design.
A User Experience Designer is able to create experiences
that address the needs of customers in a way that brings them
joy and delight. This requires a great deal of empathy,
imagination, and skill.
The User Experience Design Immersive is built for students
to live and breathe user experience design. Composed of
classes delivered by top practitioners, workshops meant to
build students’ portfolios, and social events that immerse
students into the UX community, UXDI is made for those
looking to enter the world of user experience.
This ten-week immersive program prepares students to think
like designers and approach problems creatively in order to
design the next generation of great apps, websites, and digital
products.
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User Experience Design Immersive
Overview Continued
OVERVIEW
THE OBJECTIVES By the end of this course, students will be able to:
‣ Identify the most effective methods of user research for any
given project and how to implement them (User Research).
‣ Organize vast amounts of information, from articles in a
magazine to items on an e-commerce site, in a way that
makes sense to users (Information Architecture).
‣ Design the behavior of digital products in order to support
user goals (Interaction Design).
‣ Communicate the use and function of a digital tool through
visual design to ensure that users of that product can
effectively interact with it (Visual Design).
‣ Utilize the fundamentals of HTML and CSS to create
mockups and interactive prototypes in the browser (Front-
End Web Development).
‣ Articulate your thinking and process via words, written &
verbal, and pictures, through sketches, wireframes, and
presentations (Design Communication).
‣ Utilize business requirements and technical constraints/
abilities in order to design products that can be launched
successfully into the world (Solving Business Problems).
‣ Work with a team of fellow designers, stakeholders, and
programmers in order to create polished, functional
products and prototypes (Team Collaboration).
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User Experience Design Immersive
Students
STUDENTS
INDIVIDUALS LOOKING TO TRANSITION Individuals taking this course are looking to transition into the
world of user experience design, either as a designer,
researcher, or information architect.
STUDENT BACKGROUNDS Our students come from many different backgrounds, from
graphic designers, to creative directors, architects, web
developers, and product managers. We don’t expect any
previous design or technical experience, just excitement and
dedication to learn.
5 [Link]/UXDI
User Experience Design Immersive
Projects
PROJECTS
PROJECT GOALS UXDI focuses on teaching key UX skills, allowing you to apply
those skills to various projects, which will end up serving as the
foundation of your portfolio. Over the ten-week period, you will
work on five different projects.
PROJECT 1 Create the foundation of an app for a fellow classmate through
a lean UX process of rapid prototyping and ideation. This
project will immediately introduce you to the range of skills
required in the UX field, including:
‣ User Interviews
‣ Participatory Design
‣ Sketching
‣ Rapid Prototyping
PROJECT 2 Practice the fundamentals of User Experience Design by
creating the key parts of an e-commerce experience. This
project will introduce you to important structural and
interactive UX skills, including:
‣ Design & Discovery Process
‣ Information Architecture
‣ Interaction Design
‣ Communicating & Presenting Design
‣ All Previous Skills
PROJECT 3 Create a new app/feature for an existing brand that reimagines
how users consume content on a daily basis. This project
reiterates skills used during Project 1 & 2, but goes much
deeper into the following methodologies:
‣ Research & Process
‣ Product Management
‣ Interface Design
‣ Business Metrics & Requirements
‣ All Previous Skills
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User Experience Design Immersive
Projects
PROJECTS
PROJECT 4 Apply the UX design process to build out your own personal
portfolio in order to display all of the work you’ve done
throughout the UXDI program. During this project, you’ll
apply:
‣ Building Portfolios
‣ Personal Branding
‣ Front-End Basics
‣ Visual Design Fundamentals
‣ All Previous Skills
PROJECT 5 Collaborate directly with external clients to apply your UX skills
to their existing product in order to create a brand new feature
or improve an existing one. During this project, you’ll apply:
‣ Working with Clients & Stakeholders
‣ Project Planning
‣ Solving Business Problems
‣ Next Steps & Career Path
‣ All Previous Skills
7 [Link]/UXDI
User Experience Design Immersive
FAQs
FAQS
WHY IS THIS COURSE RELEVANT What separates a good product from a great product—an app
TODAY? that jumps to a user’s home page rather than getting pushed
to the back of a folder, or a website that people can’t wait to
share with their friends and family —is user experience. User
Experience Designers constantly analyze the world around
them in a never-ending quest to bring joy, simplicity, and
function to everyday experiences. The User Experience
Design Immersive aims to get students to think like
designers, and equip them with the skills and tools necessary
to implement their vision.
The field of User Experience Design is also growing rapidly
and there’s never been a better time to find a job in UX.
WHAT PRACTICAL SKILL SETS CAN I By the end of the course, you will be able to:
EXPECT TO HAVE UPON COMPLETION
OF THE COURSE? ‣ Implement user research tactics to gain a deeper
understanding of what users need and want
‣ Identify the best ways to organize information on a given
site or app
‣ Design a digital product that behaves intuitively and brings
joy and function to users
‣ Utilize visual design in order to make beautiful and easily
learnable digital products
‣ Explain your process through the use of sketches,
wireframes, and presentations
‣ Collaborate with design teams to see a project from
start to finish
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User Experience Design Immersive
FAQs
FAQS
WHO WILL I BE SITTING NEXT TO IN People as passionate about great stuff as you are. Graphic
THIS COURSE? designers, creative directors, journalists, architects,
entrepreneurs, and folks just out of college. Individuals
looking to enter the world of UX design professionally. Your
future best friends.
WHAT CAN I EXPECT TO By the end of the course, you will have:
ACCOMPLISH BY THE END OF
CLASS? ‣ Created two-to-three strong pieces of work for your
portfolio, including artifacts such as sketches, user
research, and working prototypes
‣ Learned about UX techniques and strategies from the top
UX practitioners currently in the field
‣ Networked with some of the best designers, product
managers and entrepreneurs in your local community.
9 [Link]/UXDI
no white fill
General Assembly
Course Curriculum
CONTACT Connect with your local campus. Follow the links below to find
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