MGT 449: Strategic Management | Term-252
Group Project | Group members (2-5) Marks: 15
Project requirements
Executive Summary (300-500 words)
1. Introduction (200–300 words)
2. Company selection and overview of the company (200-300 words)
Select one large organization, such as (but not limited to) Google, Walmart, IKEA, Alhokair,
Jarir Bookstore, Tesla, Unilever, STC, etc.
3. Strategic Analysis (500-1000 words)
Select at least two (2) of the following frameworks, theories, or approaches to analyse the
organization based on the secondary sources.
Important: Do not use PESTEL/SEPLET/PEST and Porter’s Five Forces together. These
frameworks must be combined with other approaches.
Available frameworks (but not limited to):
• PESTEL / SEPLET / PEST
• Industry Life Cycle
• Blue Ocean Strategy
• Institutional Theory Framework
• Porter’s Five Forces
• Triple Bottom Line
• Natural Resource-Based View (NRBV)
• VRIO Framework
4. Current Organisational Strategic Evaluation (500–700 words)
This section critically evaluates the current business strategy of the selected organization.
Although companies may not explicitly state their competitive strategy, it can be identified through
a careful observation/examination of their product offerings, pricing structures, operational
processes, marketing approaches, innovation practices, and target markets. Using Porter’s Generic
Strategies framework, this analysis should determine whether the company primarily follows a
cost leadership, differentiation, focus, or a hybrid strategy. The discussion must clearly justify why
the identified strategy (or strategies) is being used by linking strategic choices to internal
capabilities and external market conditions. Where applicable, evidence such as company reports,
industry analyses, or credible secondary sources should be used to support the evaluation and
demonstrate strategic alignment between the firm’s activities and its competitive positioning.
5. Challenges in Implementing the Strategy (500–700 words)
This section should include key challenges faced by the selected organization when implementing
the identified Porter’s generic strategy or strategies. The discussion in this section should also draw
on secondary research, including academic literature and industry reports.
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6. Strategic Solutions to Overcome the Challenges (500–700 words)
Building on the challenges identified in the previous section, this part should propose strategic
solutions that can help overcome these difficulties. The solutions should be grounded in secondary
research.
7. Practical Recommendations for the Company (500–700 words)
Based on the overall analysis and proposed solutions, this section provides clear, actionable, and
realistic recommendations for the selected organization. In this regard, you can also consult
industry professionals.
8. Conclusion (200–300 words)
References: APA 7th edition (Please include 10-15 references).
Presentation: Presentation should include 7-15 slides (10-15 minutes)
Plagiarism:
Plagiarism score must not exceed 20% (again, you are allowed to submit your assessment
submission multiple times before the deadline). Similarity checking will not include references,
table of context, appendixes, picture or in-text citations! Take note: You will encounter high
plagiarism if you copy directly word by word from any reading materials or from your senior work.
You will get 0% if your assignment exceeds 30% of the plagiarism score.
Deadline: 11:59pm, Sunday, 11th Week
Extensions and Late Submission Late Submissions - Unless an extension has been approved, late
submissions will result in a penalty. You will be penalised 10% of your achieved mark for each
working day the task is late, up to a maximum of 5 working days. After 5 working days, a zero
result will be recorded.