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15th Anniversary Souvenir 2019
Marketing of Telecom in Nepal
As per government plan, there will be four smart cities
in Kathmandu Valley which will be in between
Nagarkot – Bungamati – Khokana - Kavresthali –
Mulpani. Mostly Smart Cities require IT infrastructure
and online services which depend on Internet, and
hence, NT may have big marketing opportunity in
coming days to tap into that need.
Rabindra Jha
Introduction: Former DMD
The telecommunication business has gone
through a metamorphic transformation in the last few
with the increased penetration of mobile and internet.
decades. Innovation in modern technology has
However, when we compare the progress of Nepal
massively aided advancement of the
with other developed countries, we are still lagging
telecommunication sector, which has evolved from
behind.
telegraph to today’s modern 4G/5G mobile network
Telecom services in Nepal are mostly centered
technology. Telecommunication technology is
in urban areas. A vast majority of population living
today’s integral part of our life; touching all sectors
in rural areas are still to get easy access to telecom
of economy along with education, health, tourism,
service(s). Even in the urban areas, the telecom sector
lifestyle and virtually everything under the Sun.
is relatively at an initial stage compared to the global
Telecom sector is also changing its way of providing
application of the new technologies such as Smart
service and exhibiting prospects for sustainable
Home, Internet of Things, Intelligent Lighting, Smart
development. Such is the convenience and ease that
Voice Control, etc. Though over the years, efforts to
technology has provided that one cannot imagine a
expand telecom sector in Nepal have met so many
day-to-day life without having access to a mobile and challenges. The Government of Nepal needs to take
internet. There is a ground-breaking technology initiatives to make proper policies and implement
launching more often than ever and not to mention them so that people use Information Technology (IT)
the innumerable gadgets, software and application that as a tool to make their presence in every function of
are only getting better with time. government related to them.
Telecommunication is a major driver for
Valued customers of telecom services:
economic growth of any country. The developing
Customers have become extremely service-
countries are trying to maintain the pace of fast
conscious because of the reach to information and
development of telecom technology. Telecom should
choices they have today. We have to make
not be viewed merely as an efficient mode of
technology convenient, but not complex to use.
communications, but can rather be considered as a
Customers' bargaining power is increasing, and if they
catalyst for sustainable and inclusive development.
get dissatisfied, they are well aware of other
This fact has increased the need to put meaningful
substitutes available in the market. To satisfy the
efforts in promoting this sector.
needs of customers, following steps are considered:-
Nepal’s telecom sector is still in its growing stage,
i) Strategies for customer satisfaction
even though the country has made great jump in the
ii) Service quality
last two decades, especially in the last one decade
iii) Complaint handling (191,198, 1498 …)
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