MICE Negotiation Role-play (Supplier & Customer)
CUSTOMER: Good morning... (condensed)
Customer: How long has your company been operating in the MICE and corporate travel
sector?
Supplier: Thank you for your question. Our company has been operating in the MICE
industry for over 10 years. We organize company trips, conferences, team-building
activities, incentive tours, and gala dinners for businesses across Vietnam.
Customer: Our company has around 200 employees. Have you handled groups of this size?
Supplier: Yes. We have successfully organized many groups of 200 guests or more.
Customer: How do you ensure service quality?
Supplier: We assign one project manager, two tour guides, four coordinators, and support
staff. We divide guests into smaller groups and prepare backup plans for transport, hotels,
meals, and weather.
Customer: We are considering Phu Yen or Phu Quoc. Which destination do you recommend?
Supplier: Both are beautiful. Phu Yen is peaceful and affordable. Phu Quoc has luxury
resorts and island tours. However, for 200 guests, Da Nang is the best choice because of its
modern infrastructure, many hotels, easy transportation, and excellent venues for team
building and gala dinners. Many companies choose Da Nang. If you book our Da Nang
package, you will receive a 5–10% discount.
Customer: Can you tell us more about Da Nang?
Supplier: Da Nang is famous for Ba Na Hills, the Golden Bridge, My Khe Beach, Son Tra
Peninsula, and Hoi An Ancient Town. It offers beautiful scenery, exciting games, delicious
food, and great weather.
Customer: How will we travel?
Supplier: Two options: airplane and train. Airplane is fast but more expensive and requires
check-in. Train is cheaper, has sleeping cabins and beautiful views, but takes about 12
hours. We recommend flying to Da Nang and returning by train.
Customer: Can you show the itinerary?
Supplier: Day 1: Arrival, hotel check-in, My Khe Beach Team Building, Gala Dinner.
Day 2: Ba Na Hills, Golden Bridge, Fantasy Park.
Day 3: Hoi An Ancient Town, local food, shopping, return.
Customer: Our staff have different interests.
Supplier: We will arrange two tour guides. One group enjoys adventure games while the
other enjoys sightseeing, local food, and relaxing activities.
Customer: We'd like a 5-day, 4-night tour.
Supplier: We can prepare a customized itinerary and send it after this meeting.
Customer: How much will the price increase?
Supplier: From 5 million VND to about 8 million VND per person because of two extra hotel
nights, additional attraction tickets, and extra meals.
Customer: Can you reduce the price?
Supplier: I'm sorry, the costs are fixed. However, we will provide a free media package
including a photographer, videographer, flycam, Team Building game tools, and a
professional MC.
Customer: What about the hotel?
Supplier: We selected a 4-star hotel. It is not close to the attractions, but we provide a free
shuttle bus. The hotel also has a free breakfast buffet, a swimming pool, and comfortable
rooms.
Customer: What if it rains during Team Building?
Supplier: We always prepare a backup plan. If the weather is bad, we will move the
activities to an indoor hall and adjust the schedule.
Customer: Thank you. We will discuss your proposal with our management.
Supplier: Thank you for your time. We look forward to working with your company.