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Chapter 1

The document outlines key marketing concepts including advertising, public relations, sales promotion, and personal selling. Advertising is described as a sponsored communication method aimed at promoting products or ideas, while public relations focuses on managing communication between an organization and its publics. Sales promotion involves activities that provide additional value to stimulate immediate sales, and personal selling emphasizes face-to-face interaction between buyers and sellers.

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kibirualamayo
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3 views22 pages

Chapter 1

The document outlines key marketing concepts including advertising, public relations, sales promotion, and personal selling. Advertising is described as a sponsored communication method aimed at promoting products or ideas, while public relations focuses on managing communication between an organization and its publics. Sales promotion involves activities that provide additional value to stimulate immediate sales, and personal selling emphasizes face-to-face interaction between buyers and sellers.

Uploaded by

kibirualamayo
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd



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Public
Advertising Sales
Advertising is an audio or relations
visual form of marketing Public relations can be promotion Personal
communication that employ defined as the practice
an openly sponsored, non-
personal messages to
of managing
Sales promotion are
marketing activities that selling
communication provide extra value or Face-to-face communication
promote or sell product,
between an incentives to sales force, between buyer and seller.
services or idea. This
distributors or consumers. The sellers promote the
includes print ads in organization and its
Include free samples, product through their
magazines, trade journals publics. coupons, contests, rebates, attitude, appearance and
and newspapers, radio and
premiums, point-of-sale specialist product
TV announcements, Web-
displays and other knowledge. .
based visibility-building, and
incentives intended to
bill boards etc.
stimulate immediate sales.




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