Principles of
Design
“A human-centered approach to solving real-world
problems”
#ApproachingRishihood
What is Design?
noun verb noun noun
Design is to design a design to produce a design
A general concept An action A plan or intention The outcome/result
What is Design?
"Design is the process of creating solutions to problems through visual, functional, or conceptual elements."
Key Components
Purpose Aesthetics Functionality
Every design solves a problem or fulfils a need. How it looks and feels. How it works or serves the intended purpose.
DESIGN: Puts the world into your hands
DESIGN: Helps us play
DESIGN: Helps us move
DESIGN led Startups
Atomberg
Boat
Mokobara
DESIGN works at all levels
Environmental Level Sensory Level System Level
(Design structures experiences and interactions.) (Design controls what we see, how we feel, and where we focus.) (Design solves complex problems at a collective level.)
Design Focuses on: Usability, Aesthetics and Ergonomics
Height Adjustable Tables
(Allows you to sit squat, stand)
Technology, Material and Processes
Amazon, one click checkout
Fields Of Design
• UX/UI
• Product (Tangible)
• System Design
• Campaign
• Packaging & Branding
• Website
• Service Design
• HMI
• AI/ML
• Spatial Design
UX/UI Design
Live Order Tracking
Product Design
Mitti-cool Refrigerator
System Design
Bus Rapid Transit System (BRTS) Ahmedabad
Campaign Design
Make in India Beti Bachao Beti Padhao
Branding and Packaging Design
Paper Boat
Mushroom Packaging
Website Design
Youtube Website Evolution Google Website Evolution
Service Design
McDonald's Quick and Safe Service Model
McDonald's is renowned for its efficient service design, which satisfies
customers' desire for quick and easy meals. The streamlined process
ensures fast service, making it appealing to busy consumers. This model
has set standards for fast food chains globally, emphasizing speed and
convenience as key service design principles.
McDonald's Business Model
HMI Design
Human Machine Interface: Vending Machines
AI/ML Design
Artificial Intelligence and Machine Learning
Face ID
Voice User Interfaces
Both Siri and Alexa are AI-powered virtual assistants that leverage Face ID uses AI for face detection and alignment, while ML, specifically deep
NLP and ML to enhance user experience and improve their learning models like CNNs, is crucial for analysing and matching facial features
capabilities continuously. to stored data. This combination of AI and ML technologies makes Face ID a
robust and secure biometric authentication method.
Spatial Design (Interior Architecture)
Accessible Ramps for individuals with disabilities
Use mentimetre
What is Design Thinking?
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the
needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown
Design thinking is a non-linear process and fosters innovation.
Design Thinking Framework
• Design thinking offers practical methods and tool that major companies like Google, Apple and Airbnb use to drive
innovation.
• Design teams use design thinking to tackle Wicked Problems (aka ill-defined/unknown problems).
Activity
The vase vs The experience
• Challenge 1- Design a better vase in 3 minutes.
• Challenge 2- Design a better way for people to enjoy flowers at home in 4 minutes.
Design and Design Thinking
Design Thinking is the
“Mindset” used to approach
Design is the “Doing”
a problem.
End Goal of Design Thinking
To Be Desirable, Feasible and Viable
EXPERIENCE
Cognitive Modes
in Design Thinking
Divergent Thinking Convergent Thinking
• Expansion Phase • Refinement Phase
• Quantity over Quality • Quality over Quantity
• Creating Choices • Making Choices
Design Thinking alternates between divergent and convergent modes of thinking to explore
possibilities and refine solutions.
Use mentimetre
Activity
Diverge and Converge the Ideas
• Step 1- List down all the possible uses of Paper clips.
• Step 2: Pair up with a classmate. Discuss your ideas and decide which one is the best and which
one is the worst.
Group formation closes by 21 january
st