Product Management Risk Checklist
VALUE GO-TO-MARKET
Will it create value for the customers? Can we market it?
Will customers keep using it? Do we have the required channels?
Can we convince our customers to try it?
USABILITY Is this the right messaging for this channel?
Will people figure out how to use it? Is this the right time and way to launch it?
Will people find it?
Will it increase a cognitive load? STRATEGY AND OBJECTIVES
Can we onboard them fast enough? What needs to be true for our strategy to work?
Can others copy our strategy?
VIABILITY Have we considered political, economic, legal,
Works for different parts of the business? technological, and environmental factors?
Can we sell it? Are those the best problems to solve?
Can we finance it? What our AI moat? Data? Distribution? Trust?
Can we monetize it? How can we differentiate our AI? Workflow
Is it worth the cost? integration, UX, domain-specific context,
Can we support our customers? community & ecosystem?
Can we help our customers succeed?
Can we scale it? TEAM
Will it be compliant? How well will the team work together?
What would it cost to scale AI? Do we have the right people?
Do we have the right tools?
FEASIBILITY Will the entire team stay with us long enough?
Can we do it with the current technology? What would happen if someone gets sick?
Is this integration possible?
Can it be efficient? AI & AUTONOMY
Can we scale it? Will the AI behave as expected in real world?
Can we control what actions it takes and what
ETHICS data it accesses?
Should we do it at all? What happens if an external model or MCP
Are there any ethical considerations? server is compromised?
Will it pose a risk for our customers? Do we have monitoring and evaluation
processes to track its performance over time?
What are the guardrails or human-in-the-loop?
Can we detect critical failures? How fast?
Make decisions Prioritize two- Release early. No Don’t test Place bets, 100%
informed by data way door experiment is everything; tackle predictability =
and intuition decisions 100% conclusive. high-risks 0% innovation
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