JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
SCHOOL OF MANAGEMENT STUDIES, JNTUH
Three Year BBA (Data Analytics) Course Structure
with Effect from Academic Year 2022-23
I Year I Semester
[Link]. Course Course Title L P T Internal External Credits
Code Marks Marks
1 22BBA101 Principles of Management 4 -- -- 40 60 4
2 22BBA102 Business Statistics 4 -- -- 40 60 4
3 22BBA103 Business Communication 4 -- -- 40 60 4
4 22BBA104 Foundations of Information 4 -- -- 40 60 4
Technology
5 22BBA105 Business Communication Lab -- 3 -- 20 30 1.5
6 22BBA106 MS office Lab -- 3 -- 20 30 1.5
7 22BBA107 Open Elective – I 3 -- -- 40 60 3
a) Environmental Science
b) Business Ethics
c) Indian Economy
Total 19 6 -- 240 360 22
I Year II Semester
[Link]. Course Course Title L P T Internal External Credits
Code Marks Marks
1 22BBA201 Financial Accounting 4 -- -- 40 60 4
2 22BBA202 Business Economics 4 -- -- 40 60 4
3 22BBA203 Fundamentals of Marketing 4 -- -- 40 60 4
4 22BBA204 Human Resources 4 -- -- 40 60 4
Management
5 22BBA206 Accounting Information -- 3 -- 20 30 1.5
Systems Lab
6 22BBA207 Personality Development and -- 3 -- 20 30 1.5
Soft skills
7 22BBA208 Open Elective – II 3 -- -- 40 60 3
a) Sustainability Management
b) Intellectual Property Rights
c) Quality Management
Total 19 6 -- 240 360 22
* Summer Internship - I - Social Responsibility Project Report - 2 credits Report is presented in
II Year I Semester
II Year I Semester
[Link]. Course Course Title L P T Internal External Credits
Code Marks Marks
1 22BBA301 Business Environment 4 -- -- 40 60 4
2 22BBA302 Start up Management 4 -- -- 40 60 4
3 22BBA303 Financial Management 4 -- -- 40 60 4
4 22BBA304 Business Research 4 -- -- 40 60 4
Methodology
5 22BBA305 Fundamentals of Supply 4 -- -- 40 60 4
Chain Management
6 22BBA306 Spreadsheet Lab -- 3 -- 20 30 1.5
7 22BBA307 Business Development Plan -- 3 -- 20 30 1.5
8 22BBA308 # Social Responsibility -- -- 2 50 2
Project Report in Summer
Vacation (Summer Internship
– I) *
Total 20 6 2 290 360 25
II Year II Semester
[Link]. Course Course Title L P T Internal External Credits
Code Marks Marks
1 22BBA401 Business Laws 4 -- -- 40 60 4
2 22BBA402 Cost and Management 4 -- -- 40 60 4
Accounting
3 22BBA403 Quantitative Analysis 4 -- -- 40 60 4
4 22BBA404 E-Business 4 -- -- 40 60 4
5 22BBA405 Business Taxation 4 -- -- 40 60 4
6 22BBA406 Multimedia Lab -- 3 -- 20 30 1.5
7 22BBA407 Field based Project in a -- 3 -- 20 30 1.5
company or NGO during
summer vacation **
Total 20 6 -- 240 360 23
** Summer Internship – II: Field based study in a Company (or) Public Sector (or) NGO.
III Year I Semester
[Link]. Course Course Title L P T Internal External Credits
Code Marks Marks
1 22BBA501 International Business 4 -- -- 40 60 4
2 22BBA502 Design Thinking 4 -- -- 40 60 4
3 22BBA503 Business Analytics 4 -- -- 40 60 4
2 22BBA503 Python Programming 4 -- -- 40 60 4
4 22BBA504 Data Science 4 -- -- 40 60 4
6 22BBA506 Python programming Lab -- 3 -- 20 30 1.5
7 22BBA507 Social Media Analysis -- 3 -- 20 30 1.5
Total 20 6 -- 240 360 23
III Year II Semester
[Link]. Course Course Title L P T Internal External Credits
Code Marks Marks
1 22BBA601 Fundamentals of Strategic 4 -- -- 40 60 4
Management
22BBA602 Introduction to Information 4 -- -- 40 60 4
Systems
2 22BBA603 R programming 4 -- -- 40 60 4
3 22BBA604 Data Visualization 4 -- -- 40 60 4
4 22BBA604 R programming Lab -- 3 -- 20 30 1.5
5 22BBA605 Pre-submission Seminar -- -- 3 50 1.5
(project)
6 22BBA606 Project Work 2 3 1 -- 100 4
Total 18 6 4 230 370 23