Design Brief Example
🏢 Company introduction
We're [Link], and our mission is to streamline the way brands and influencers
interact with social media. We're a one-stop-shop for anything social media for both
brands and influencers alike. We're looking to design a mobile version for the web app
we already have, and audit the web version as well.
Design Brief Example 1
What we do:
Help brands establish themselves on platforms like Instagram, LinkedIn,
Facebook and YouTube through content suggestions, analytics and
endorsements;
Help influencers find deals and partnership proposals;
The problem we solve:
Nowadays, most brands have recognized the potential social media has. However,
the overwhelming majority of brands tend to get very little engagement for a
variety of reasons. We aim to change that.
Additionally, social media managers currently have to work with a variety of tools
for link tracking, scheduling posts, gauging analytics and a variety of different
things.
We'll provide everything necessary in one place.
Who we're building the product for:
Social media managers in SMB's and large businesses;
Influencers within different niches.
Business owners who want to monitor their business's performance on social
media.
✅ Scope & Acceptance criteria
Designing the mobile version
You can find the web version here. Feel free to log in under the sandbox credentials and
have a look around:
Design Brief Example 2
Generally speaking, we have about 4 highly complex screens, 13 screens of medium
complexity, and 38 simple ones.
The final deliverable should include:
Complete high-fidelity mobile design in Figma;
A functioning prototype for screens with complex interactions;
A design system for the mobile elements;
Here are the must-have features for the v1. mobile version launch:
Log in sequence;
Password recovery;
Performance dashboard (for both brands & influencers);
Post scheduling;
In-app messaging;
Partnership deal marketplace;
🎯 Goals & Objectives
As a result of having a revamped web version, we're looking to boost:
Fewer support requests;
Higher retention;
More plan upgrades;
Having more influencers join the platform.
Design Brief Example 3
As for the web version, we're looking to expand the user base, increase the in-app time,
and increase the average number of deals per influencer.
👥 Competitors
Direct competitors:
Social Board (We have similar features. However, on top of that, we're also offering
partnerships with influencers;
Bidalgo (They have a larger focus on ads, while we're helping more with organic
posts)
Competitor 3
Competitor 4
Indirect competitors:
Agora Pulse (we're offering a significantly larger number of features, and cater for
larger businesses)
Competitor 2
Competitor 3
👫 Target Audience
There are three main user archetypes:
Social media manager of an SMB or an enterprise.
Currently, social media managers struggle with integrating a variety of tools they
use.
They mostly care about maintaining the performance of their organic posts and
ads;
Business Owner / senior SMB or enterprise manager;
Design Brief Example 4
Business owners prioritize being able to easily gauge the campaign's
performance;
For those owners, who manage multiple social media managers, it's also
important to see the performance of each team member.
Influencers
Influencers care about having a centralized place with offers that match their
niche.
Another important thing is decreasing the time it takes to strike a deal with a
brand.
We've gathered these observations through a series of user interviews.
📄 What's been done so far
Currently, we have a launched web version that has about 340 brand users (about
270 brands in total) and 72 influencers.
We can also provide you with the insights uncovered during our user research
activities.
We have all design assets for the web version in Figma, which includes the
wireframes;
We have rudimentary user flows and wireframes for the mobile version;
We've installed a variety of performance tracking software such as hotjar and
fullstory.
⌛ Timeline
Timeline
We're looking to have the first mobile version complete by March 1, 2022. The audit is
expected to be complete by January 1, 2022. Depending on the changes the web
version will require, we can estimate the timeline for design changes as well.
Design Brief Example 5
👣 Next Steps
Please let us know whether the information provided here is sufficient to formulate an
estimate. If so, please let us know the potential budget and timeframe. Otherwise,
please inform us on what you'd like us to elaborate on.
Design Brief Example 6