Core Project Structure
A. Cover Page
Title of your report (Company name + Logo)
Team members’ names and SAP IDs
Course name, instructor, semester, year, and university name
B. Table of Contents
List all main sections and corresponding page numbers
C. Introduction (200 words)
Company overview
Nature of business and chosen industry
Brand name explanation and inspiration
Product line and portfolio
D. Focus Group Report
Before starting your business concept, conduct a focus group session to gather preliminary
feedback from your target audience. This will help validate your idea and guide early
branding, positioning, and product features.
Participants: 6–10 individuals from your target market
Method: In-person session or video call
Duration: 30–45 minutes
Deliverable: A 1-page summary of findings, including:
o Key insights about customer preferences
o Feedback on your proposed business idea
o Suggestions for features, branding, or service delivery
E. Target Market Analysis
- Define customer segment
- Create a buyer persona (demographic + psychographic)
F. Competitor Analysis
- Table comparing 3 competitors
- Key strengths and weaknesses
G. Market Size Estimation
- Estimated market size (use secondary sources)
- Sources and assumptions
H. Survey/Interview Insights
- Methodology
- Key findings (graphs/charts)
- Summary of responses
Conclusion
- Key takeaways
I. Product/Service Prototype
Images, schematics, or product demo
J. SWOT Analysis
K. Marketing Mix (4Ps - 500–800 words)
Product
Price
Place
Promotion
L. Additional Branding & Digital Strategy
Unique Value Proposition (UVP)
Logo and brand identity elements
M. Social Media & Campaign Strategy
Develop and launch social media pages for your brand on Facebook and Instagram.
Design Guidelines:
o Use your logo and brand colors
o Bio/description should clearly state your UVP
Campaign Strategy:
o 1 sample posts (image + caption)
o Use relevant local hashtags
o Run a small paid promotion and share screenshot of analytics
N. Financial Feasibility
Initial Capital Requirements:
o Equipment, Inventory, Licensing, Office, Marketing, Other
Operating Costs:
o Fixed: Rent, Utilities, Salaries
o Variable: Marketing, Supplies
Break-Even Analysis:
o Fixed Costs / (Unit Price - Variable Cost per Unit)
Annual Profit Projections:
o Estimated earnings and expected ROI
O. Conclusion (300–500 words)
Summary of your report
Recommendations to overcome weaknesses or threats
[Link] a Video Pitch
o Duration: 3–5 minutes
o Format: Professional, persuasive, and engaging
o Style: Mimic the Shark Tank TV show — one or more students pitch to a
simulated panel of investors.
o You may include slides, product demos, props, or roleplay.
Submission Requirements
o Submit your final video on google drive and paste a link in this writeup.
Q. References
List all sources and data references used in your report
General Guidelines
Maintain professional language and consistent formatting
Include visuals: charts, product mockups, and survey graphs
Avoid plagiarism — originality is strictly required
Use tables and figures where possible to present data