SDSSU – Tandag Camus
Humanities & Social Sciences Department Module 5 Lesson 2
GE-Ethics “Millennials” and “Fillennials”: Ethical Challenges and Responses
Module 5
2
Lesson
“Millennials” and “Fillennials”: Ethical Challenges and
Responses
Specific Learning Outcomes:
During the students' learning engagements, they
will be able to:
LO1 - Define and understand “Millennials” & “Fillennials”.
LO2 - Explain the Traits/Qualities of “Millennials”.
LO3 - Construct a reflective moral challenges of “Fillennials”.
LO4 - Respond to the moral challenges of the generation Y or
“Millennials”.
INTRODUCTION
In recent years, the proverbial generation gap has become more visible in
the Philippines due to changing mores, styles, and spending habits. Marga
Manlapig finds out more about the differences among the Silent Generation,
Baby Boomers, Generation X, Millennials, Generation Z, and the young leaders
known as Generation T “You just don't understand!” Over the years, these words
have been the battle cry (or the broken-hearted wail) of young people against
the structure and policies imposed by their elders. It is a cry usually followed up
with a bracing statement that invariably begins with “When I was your age, we
did things differently.
ACTIVITIES
1
Part I. True or False
Direction: Write T if the state is TRUE and F if the statement is FALSE.
___________1. The term “Millennial” generally refers to the generation of
people born between the early 1980s and 1990s.
___________2. The “Millennial” Generation is also known as Generation X.
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SDSSU – Tandag Camus
Humanities & Social Sciences Department Module 5 Lesson 2
GE-Ethics “Millennials” and “Fillennials”: Ethical Challenges and Responses
___________3. You just want to chase some dream instead of getting a real
job.
___________4. “Millennial” charateristics vary by region, depending on
social and economic conditions.
___________5. You can act so entitled and be narcissistic.
___________6. In the Philippines, “millenials” make up almost one-third of
the total population.
___________ 7. You can just go into a business and ask for a job.
____________8. “Millennials” are growing up differently from how the
previous generations.
___________9. “Millennials” need special treatment at work.
___________10. “Millennials” want more purpose at work.
2
Essay: Instruction: Write a short personal reflection on the question:
1. What are the issues that cause friction between “Fillennials” and their
parents? How can we resolve this friction? Minimum of 50 words (15
points)
_______________________________________________________________________
A. ANALYSIS:
Individual Activity 1: Poster Making (30 minutes)
(LO2) : Explain the Traits/Qualities of “Millennials”.
Instruction: Draw a poster that explains the Traits/qualities of
“Millennials”.
Criteria:
15 points: - Originality of the output
10 points: - Creativity
5 points: - Visual impact
Activity Processing:
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SDSSU – Tandag Camus
Humanities & Social Sciences Department Module 5 Lesson 2
GE-Ethics “Millennials” and “Fillennials”: Ethical Challenges and Responses
1. How do you find the activity?
2. Did you gain something in our activity?
B. ABSTRACTION:
The term “Millennials” generally refers to the generation of people
born between the early 1980s and 1990s, according to the Meriam-
Webster dictionary. Some people also include children born in the early
2000s.
The word “Fillennials” is a Filipino term of “Millennials”
“Millennials” in the Philippines are described as those who are social
media independent and also, the “selfie” generation. “Millennials” are a
most puzzling phenomenon in the generations of humans that have ever
come to be. Born at the dawn of a new age, between1980 to 2000, they
are the first digital natives.
They are socially connected via multiple devices and are in some
instances bordering on the obsessed with social media, as with selfies. Yet
“millennials” are also the generation that gave rise to movements
The Philippines has a unique history which influences and shapes the
attitudes, beliefs, preferences, and value systems of the Filipino
“millennials”. In this changing world, it may be true that Filipino
“millennials” generally experience life similar way that the “millennials” of
other countries do, since various global events have been taking place.
Nonetheless, Filipino “millennials” still differ from other “millennials” in
the sense that their personalities are still affected and shaped by
Philippine culture and society.
The four generational groups examined in the survey are
Traditionalists, Baby Boomers, Generation X workers (Gen Xers), and
“millennials” or Generation Y workers (Gen Yers).
The Traits/Qualities of “Millenials”
“Millennials” in South Africa are labeled as "youths" but regardless
of the place, “millennials” have a set of particular traits.
It is estimated that 85% of the current workforce is made up of
Generation Y/ Millennial. This means that they are good marketers of
business and industrial products.
This new group possessed a few similar traits that marketers can
utilize to their benefit. By understanding these traits, a marketer can
tweak their existing tactics to better suits and be better received by this
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SDSSU – Tandag Camus
Humanities & Social Sciences Department Module 5 Lesson 2
GE-Ethics “Millennials” and “Fillennials”: Ethical Challenges and Responses
powerhouse group.
Here are the traits/qualities that they possessed, in general:
1. They are confidently independent
This new group has been nurtured by their baby boomer parents up
until a much later stage in their lives. This generation has a high
level of expectation placed on them. The millennial generations are
highly educated and have grown up with the internet at their
fingertips. With information as to their ammunition, they can make
informed decisions on their own.
2. Comfort in the flock
This is a group that believes in strength in numbers. They are
looking for collective voice and acceptance. “Millennials” socialize in
groups both online and offline. The boom of social media and the
huge take-up of pop up events can be seen as great examples. The
voice of the group will determine how they accept or deal with their
environment. “Millennials” believe that their groups can override the
political change. Marketers, who set trends can benefit from utilizing
teams of similar personality traits to work on specific tasks for
marketing their business.
3. Simplicity
“Millennials” do not tolerate "things" that do not work and they will
tell people about it too. This generation will easily source an
alternative if people about it too.
4. They want to experience engaging in business
Any product or service can be engaging in the “millenials”.
“Millennials” are far easier to engage with if the brand or product
provides an experience. This goes back to why the generation is
sometimes called "Generation Me". They are constantly searching
for something new, something exotic, something adventurous. By
adding value to their experience, marketers and employees create
the impression that they are special and leave the segment with
something they will remember. It is important to tap into their EQ.
5. Creativity achievers
This group has hundreds of thousands of creative influences at their
disposal through the internet. With this amount of influence, a new
era of creativity is born. With a combination of their attention-
seeking traits and need to achieve, this segment has the recipe to
produce outstanding creativity.
6. Uniquely
“Millennials” are very creative at taking a common fad and making
it their own.
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SDSSU – Tandag Camus
Humanities & Social Sciences Department Module 5 Lesson 2
GE-Ethics “Millennials” and “Fillennials”: Ethical Challenges and Responses
7. No Brand boundaries
“Millenials” want to be heard and want to influence. “Millennials”
see brands as a personal relationship and need to understand the
personal benefit to their lives.
8. Multitasker
“Millennials” are multitasking pros and can juggle many
responsibilities at once. This also means that they are easily
distracted and find social media and texting hard to resist.
C. APPLICATION
(LO4) Respond to theTask 1:
moral challenges of the generation Y or “Millennials”.
“Apply” – Ethical Issues, Environmental Ethics, and
Advocacies that promote moral values.
Example: Ethical issues in Phils. -Robbery, suicide,
murder, prostitution, lack of moral education and proper jobs, gambling,
etc.
Environmental – pollution, illegal mining, etc.
Suggestion to do:
Create a Vlog or
Create a scenario (drama)
Mechanics:
Create a vlog
5 points deduction for containing dirty, foul, and offensive language.
The vlogs should be in landscape orientation and at least 640 x 480
resolution.
Vlogs must not be more than three (3) minutes.
Vlogs must be send in our GC
Criteria:
30 points - Relevance of the theme
30 points - Creativity
40 points - Entertainment quality
Total of 100 pts.
For offline:
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SDSSU – Tandag Camus
Humanities & Social Sciences Department Module 5 Lesson 2
GE-Ethics “Millennials” and “Fillennials”: Ethical Challenges and Responses
Create a scenario (drama) a Script
“Apply” – Ethical Issues, Environmental Ethics, and Advocacies
that promote moral values.
Example: Ethical issues in Phils. -Robbery, suicide,
murder, prostitution, lack of moral education and proper jobs, gambling,
etc.
Environmental Ethics – pollution, illegal mining, etc.
Book
RESOURCES
Ariola, Mariano (2018) Ethics, Room 215 ICP Building,
Cabildo St. Intramuros, Manila: Library Services &
Publishing Inc..
Gubia-on, A. and Leaño, Jr. R. (2018) Ethics for College
Students, Room. 108, ICP Bldg., Recoletos St.,
Intramuros, Manila: Mindshapers Co., Inc.
Internet
[Link]
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[Link]
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Congratulation. You have just finished Lesson 2 of Module 5.
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