Module Code and Name : BUS 140 E-Commerce
Assignment Name : E-Commerce
Lecturer name : Daw Thandar Aung
Student ID : TKT-BBA-04220167
Student name : Mg William Phyo
Date of submission : 6-9-2023
Page 1 of 17
Table of Contents
Ecommerce...................................................................................................................................
Concept of omnichannel retailing in E-Commerce......................................................................
Different types of ecommerce......................................................................................................
Role of social media marketing in E-Commerce.........................................................................
A payment gateway in E-Commerce...........................................................................................
Introduction to my website..........................................................................................................
Objectives for developing a website............................................................................................
Market Research..........................................................................................................................
Reliable E-Commerce platform...................................................................................................
Design an appealing website........................................................................................................
User-friendly interface of my website..........................................................................................
Payment options.........................................................................................................................
Product catalog of my website...................................................................................................
Customer reviews and ratings....................................................................................................
Digital marketing strategies.......................................................................................................
Exceptional customer service.....................................................................................................
Monitor analytics.......................................................................................................................
Conclusion.................................................................................................................................
Page 2 of 17
Ecommerce
Online business might be considered a computerized rendition of mail-request
inventory shopping. E-commerce, also known as online commerce, is a technology-based
transaction between buyers and sellers. Ecommerce is the most common way of trading
substantial items and administrations on the web. It includes more than one party alongside
the trading of information or cash to deal with an exchange. A piece of the more prominent
industry is known as electronic business (e-business), which includes each of the cycles
expected to run an organization on the web. Online business is one way individuals trade
things in retail. A few organizations sell items online just, while different dealers use internet
business as a piece of a more extensive system that incorporates actual stores and other
conveyance channels. One way or another, internet business permits new businesses, private
ventures, and huge organizations to sell items at scale and arrive at clients across the world.
Concept of omnichannel retailing in E-Commerce
Omnichannel retail is a technique wherein retailers draw in clients through numerous
computerized and physical touchpoints. As clients get across these channels, applications and
information move with them. This makes a reliable, on-brand insight beginning to end. With
this getting it, huge brands are presently utilizing an omnichannel store as media procedure,
alongside different encounters, inside a physical area to additional their range, perceivability,
and contact with their customer crowds.
This gives a superior client experience. Numerous customers favor an omnichannel
experience that offers synchronized help across all specialized techniques a brand offers.
Customers are less likely to feel overwhelmed by multiple touchpoints and are more likely to
enjoy the company's communications and purchases if all customer experiences are unified. It
increments client faithfulness. Clients who shop with a business with omnichannel retail
might be bound to shop again with that business. It helps traffic and deals. Clients might be
bound to spend more cash while shopping with a business that utilizes an omnichannel
Page 3 of 17
approach versus a solitary channel approach. It improves the capacity to gather purchaser
information. Customers get a more individualized experience from businesses that collect
customer data through multiple channels. It additionally empowers organizations to assemble
more information on how shoppers utilize their channels, which assists organizations with
making offers and content that effectively energizes client commitment.
Different types of ecommerce
Online business organizations commonly can be categorized as one of four primary
gatherings. The model not entirely settled by who is selling and who it's being offered to.
1. B2C (business to consumer): The company sells to a customer directly in this e-
commerce model. On the off chance that an individual purchase an item from a
retailer like Amazon, he's buying from a B2C organization.
2. Business to business (B2B): The B2B model includes offering items or
administrations to different organizations. For instance, a discount organization that
sells vehicle parts to processing plants is B2B.
3. Consumer to business (C2B): With C2B, people offer their items or administrations
to a business through a web-based stage.
4. Consumer to consumer (C2C): C2C web-based business models ordinarily include
online sites where individuals to sell labor and products straightforwardly to other
people. Models incorporate eBay, Facebook Commercial center, and Etsy.
5. Social ecommerce- The process of selling goods and services directly through social
media is known as social ecommerce.
6. M-commerce (mobile commerce)- This ecommerce is the trading of labor and
products through remote handheld gadgets, for example, cell phones and tablets.
7. Local ecommerce- This ecommerce is a type of business in which a person uses an
online storefront to sell his or her goods and services to people in the local area.
Page 4 of 17
Role of social media marketing in E-Commerce
Social media ecommerce marketing is the act of utilizing online entertainment to
advance an internet-based store by creating brand mindfulness, interest in items or
administrations, and deals.
Popular social media ecommerce tactics include:
Elevating and directing people to an online business site or marked application
Selling items straightforwardly via online entertainment
Drawing in with clients and prospects straightforwardly on friendly channels
Giving pre-and present deal support on clients
Gathering experiences about industry and market
Building an internet-based web-based entertainment local area around the brand
As the examples, by both name recognition and total user count, Facebook is the
largest social network on the internet. The Pages element of Facebook, it can truly help a ton
in one's social media marketing.
Twitter-This person-to-person communication site is an extraordinary method for
promoting and market one's business. Additionally, it works well for handling customer
service.
LinkedIn is an informal communication site that is dedicatedly utilized for business
and work situated administrations. Singh, M., & Singh, G. (2018)
A payment gateway in E-Commerce
An installment entryway approves the exchange of assets among purchasers and
dealers. It permits online business webpage to demand cash from a client's bank for items or
administrations that they have bought. The payment is then safely transferred to the bank,
assuming it is approved. The architecture of the payment gateway varies differs relying upon
whether it is utilized available or on the web. Online installment passages use APIs to convey
among sites and installment handling organizations. To connect to the payment processing
network, in-store gateways make use of a POS terminal (read our comparison of Shopify and
Lightspeed POS systems). The connection takes place either over the internet or over a phone
line. (August 2020, Comalytics (PTY) Ltd)
Page 5 of 17
The whole three-step cycle, for example, encryption, demand, satisfaction happens in
practically no time. Payment gateways can be categorized as one of three classifications, for
example, diverts, checkout on location, installment off-site, nearby installments. Examples of
a payment gateway are PayPal, Amazon Pay, Apple Pay, Google Pay, Square, Stripe,
[Link]. (Unknown, 2021)
(Source: n.d. Ecommerce CEO, 2021)
Introduction to my website
We even don't have time to go shopping because we work from time to time. All
things considered; we find shopping on the web exceptionally helpful. In this manner, I
likewise constructed and sold a web-based business site for the comfort of clients. "SMART
FASHION" is a design internet business stage that offers an extensive variety of top-of-the-
line dress, frill, and footwear for all kinds of people. My website link is [Link]
[Link]/clothing? start=0&sz=36
Objectives for developing a website
For every human being, shelter, clothing, and food are extremely important. As a
result, I will begin selling a clothing line. I should make the Web based business site for the
made-up attire brand. The goals of a clothing business are to give in vogue and reasonable
attire to people in general. The dress ought to be produced using great materials and ought to
be slick. The organization ought to likewise have the option to give an assortment of dress
Page 6 of 17
choices for its clients. Clothing is accessible in a wide range of structures, so it's significant
for a dress organization to have the option to offer all kinds of people clothing. Not
exclusively are the garments beautiful, however they are produced using excellent materials
that would endure through a few wears.
Market Research
I've decided to begin my own dress line, whether this is on the grounds that I
appreciate planning my own pieces of clothing or essentially have a sharp fashion instinct.
Nonetheless, I should initially comprehend our market before I can start fostering my image.
The primary objective of market research conducted by business owners is to ascertain
whether there is a market for their product or service. When I undertake market research for a
clothing line, I could discover more about my target market's characteristics, values, and
other facts and market trends. I must make market research on-
Audience- The female audience as a whole, and specifically the age range between 18 and 34
years, is the most engaged and interested in online shopping. gender Most of them only have
a high school education, and shopping and fashion are definitely their main interests.
Competition- It's time to learn more about my competition's fashion labels as I conduct
market research for my clothes business.
a. What kind of image do they convey and what is their brand?
b. Who is their intended audience?
c. How much do they cost?
d. What attire do they provide? Do you prefer tops, jeans, jackets, athletics, pajamas,
lingerie, or a mix of everything?
f. What is their advertising plan? Do they have a prominent website or are they active
on social media?
Reliable E-Commerce platform
I need to think about things like my technological expertise, company model, budget,
etc. when selecting an eCommerce platform. But more than anything, I want to make sure the
platform has all the tools I'll need to create an online clothes business.
Page 7 of 17
Shopify is the most well-known Internet business stage that permits you to sell a wide
range of items, including garments and clothing. It is not difficult to utilize and versatile,
which makes it ideal for anybody to set up a web-based store. It provides me with stunning
clothing themes that are simple to modify to meet my requirements. Also, I will approach
many free and paid applications to add more functionalities and elements to the store. By
enabling me to sell my products on Facebook, Amazon, eBay, and other sales channels,
Shopify is a sophisticated platform that provides everything I need to launch an online clothes
store and aids in my business's scaling. Pandey, R. (2023, August)
Key Features are
Tons of customizable themes
Drag-and-drop page builder
Add Unlimited products
Search engine optimized
Advanced analytics reporting
Mobile app for on-the-go store management
Design an appealing website
Lisa Says Gah's website scores points because of how on-brand it is. The quirky,
sustainable fashion brand uses a nostalgic print, features a colorful background, and sprinkles
charming touches throughout the site, such as flower-shaped sparkles when you move my
mouse. Plus, Lisa Says Gah intertwines recognizable emojis with headlines, which plays to
its Gen Z audience. This web architecture will be exceptionally useful for my SMART
FASHION clothing business. It may increase sales. Clients can likewise be more fulfilled.
Thus, that plan will build the quantity of clients on my selling clothing web-based business
site.
Page 8 of 17
User-friendly interface of my website
Clients were confronting challenges in tracking down items, exploring through
classifications, and making buys. The objective was to make an outwardly engaging, easy to
use, and change driven UI plan that lined up with the brand's extravagance picture. Plan
Objectives:
The essential plan objectives were:
Appeal to the eye: My site makes an outwardly enrapturing and rich plan that mirrors the
extravagance brand picture.
Natural Route: it works on the application's route to guarantee clients can undoubtedly
track down items and explore through classifications.
Personalization: this site integrates customized proposals and fitted substance to upgrade
client commitment.
Optimization of conversions: It reduces cart abandonment rates, simplifies the purchasing
process, and encourages impulsive purchases.
This is creation a user-friendly interface for clothing brand in ecommerce. For this interface,
my customers can buy more conveniently. It will make them happy. Sharma, S.
Page 9 of 17
Payment options
Countries around the world are attempting to establish cashless communities as digital
technology advances at a rapid rate. "Portable installments are utilized by multiple billion
individuals all around the world and their income arrived at 1.3 trillion USD in 2020. In
South East Asia, it was said that the more youthful age skirted the most common way of
possessing a charge or Mastercard and they favored utilizing portable applications."
So, online Installment is currently a quick and helpful method for settling installments
for outsiders. As the thanks to the Web, everybody can undoubtedly sell things all around the
world. Likewise, internet business installment processes have additionally extended among
organizations. With this development, web-based business installment security has
additionally become significant. It safely sends installment subtleties from customers;
Capturing and precise settlement to the client's ledger is speedy, simple and efficient. The
most widely recognized installment passages for my SMART FASHION business in
Myanmar are CB Bank, AYA Bank KBZ Bark, Myanmar Installment Association (MPU) and
K pay, Wave Pay.
Page 10 of 17
Source (Before You Continue, n.d.)
Product catalog of my website
A list on a site implies an assortment of a similar class in one spot. As the list the clients can
without much of a stretch pursuit costs and photographs for explicit item information like a
flash. It can give various advantages -, for example, a really captivating client experience and
a more prominent probability of finishing the client venture. To make such a total Catalog, I
want coordinated classifications. In this way, the classifications I have made on my site are
shown on the highest point of the page. The catalog is made after the categories are made.
The list in my site incorporates depictions brand kind of numerous clothing, the costs and the
excellent clothing with the photos. As a result, customers can easily search for products using
a catalog. The made inventory is introduced beneath with pictures for you to see.
Page 11 of 17
Additionally, a link to the catalog that was created in the submitted content is provided below.
Tees and knits, blouses and shirts, sweaters, pants, jeans, shorts, dresses, skirts,
jackets and coats, suiting, swimwear, loungewear, and sleepwear are all categories I've
included in mine. I have also included a list of the costs for each category. Also detailed are
the discounts, like 25% off of pants and jeans. The fits and sizes are also displayed. You must
therefore be satisfied as a customer. The following pictures are the catalog of my clothing
brand websites. Talbots, (Jan 2020)
This is my website link. [Link] [Link]/clothing? start=0&sz=36
Page 12 of 17
Customer reviews and ratings
Customer reviews are an effective marketing tool that assist me promote my shop and
items and boost conversion. Reviews and ratings are ideal for establishing credibility and
Page 13 of 17
social evidence, as well as for boosting search engine rankings (since they enhance my SEO).
They can also fuel word-of-mouth advertising and generate attention for my items.
Customers in my SMART FASHION Online Store wish to fully utilize the reviews.
I'll explain the apps and workarounds they can utilize in this article to gather client feedback.
Observe the reviews. Once they are published, these responses will also demonstrate to your
website's users how much you value them. Customers are welcome to submit reviews on my
website. They are able to comment. Inquiries are also permitted. Additionally, ratings and
stars can be established. I was able to understand their sentiments and opinions only after
that. The image below serves as an illustration of client testimonials and ratings.
Digital marketing strategies
Businesses of all sizes must have a strong online presence in today's digital era. A
very much planned site is the establishment, yet without adequate site traffic, it tends to be
trying to arrive at my interest group and accomplish my business objectives. For a firm to
expand, increasing website traffic is crucial, and digital marketing offers a variety of efficient
tactics to do this. Viable ways of expanding site traffic through computerized showcasing are-
• SEO
• PPC advertising
• content marketing
• social media marketing
Page 14 of 17
• email marketing and
• influencer marketing
When effectively implemented, these methods can increase targeted visitors to my
website and assist me in achieving my corporate goals. Working with experts who can adapt
their techniques to my particular business demands is essential because, as I may be aware,
digital marketing services are not a one-size-fits-all solution. My website traffic will surge
with the correct digital marketing strategy, increasing brand visibility, boosting consumer
interaction, and ultimately leading to business success. By along these lines, I can carry out
computerized advertising methodologies in my SMART FASHION clothing website.
Exceptional customer service
Customer service is a basic piece of my web-based site, assuming a crucial part in
guaranteeing consumer loyalty and devotion. It includes giving help and backing to clients
previously, during, and after the acquisition of an item or administration. The style business is
exceptionally serious, and client care is a key element that can separate a brand from its
rivals. By giving magnificent client care, style retailers can make positive client encounters,
which can prompt expanded deals, rehash business, and positive verbal. Consequently, it is
essential for design retailers to put resources into client assistance preparing, lay out clear
correspondence channels, and use innovation to upgrade the client experience.
To guarantee that employees have the abilities to deliver great customer service,
customer service training is crucial in the fashion retail industry. While offering top-notch
customer service is crucial for fashion stores, there are a number of difficulties I might
encounter. Additionally, technology can be employed to improve customer service. This can
involve offering online chat features, tailored recommendations, and customer support on
social media networks. Customer care is a key component of every successful retail fashion
business. Fashion merchants may build a devoted customer base and enhance the brand
reputation by putting the wants and preferences of their customers first. I will be able to offer
customer service to my business this way. By providing these client services, I hope to satisfy
my customers. Giordano, N. (July 2016)
Monitor analytics
Page 15 of 17
Running a web-based store is no simple errand. Attempting to examine and
comprehend the way of behaving of my guests is significantly harder. However, assuming I'm
truly going to find success in the serious universe of Web based business, I'll require a
reasonable image of my store's guests, so you can come to educated conclusions about the
heading regarding your business, as well as the substance and items that I add to my site.
1. Google Analytics- Google Analytics typically gets my most memorable suggestion on this
rundown of Web based business investigation instruments.
2. Visual Website Optimizer – Visual Site Streamlining agent is a simple to utilize apparatus
that makes split testing and Internet business change advancement less perplexing.
3. Smart-look- Smart look is an imaginative item that mixes a few of the capabilities from
different stages on this rundown, while adding numerous exceptional elements of its own.
4. Screaming Frog SEO- Screaming Frog can creep my site in minutes, drafting in on
broken joins, obstructed URLs, unfortunate security, the nature of my blog entries and meta
labels, and significantly more adjacent to.
5. Shopify Analytics and so on
Conclusion
Online, many businesses provide a wider range of products than what they do in their
offline stores. In addition, many online-only businesses could provide their clients special
product that is unavailable elsewhere. Therefore, my "FASHION SHOW" e-commerce
website not only makes our customers happy, but also greatly helps us to improve my store's
sales. Therefore, the e-commerce website has helped to develop many of our businesses.
Page 16 of 17
Page 17 of 17