Products include more than just tangible objects, such as cars, computers,
or cell phones. Broadly defined, “products” also include _________________
[Link]
[Link]
[Link]
[Link] of the above
Service is also a product. The statement is _________________
[Link]
[Link] if the services are attached to a product
[Link]
[Link] if it is purely intangible
_________________are simply objects that are manufactured, stored,
transported, advertised, and then sold.
[Link]
[Link] products
[Link]
[Link]
The differences between products and services includes _________________
[Link]
[Link]
[Link]
[Link] of the above
________ are industrial products that aid in the buyer's production or
operations, including installations and accessory equipment.
[Link]
[Link] items
[Link]
[Link] items
________ are products and services bought by final consumers for personal
consumption. These include convenience products, shopping products,
specialty products, and unsought products.
[Link] products
[Link]
[Link] extensions
[Link] products
________ are consumer products and services with unique characteristics
or brand identification for which a significant group of buyers is willing to
make a special purchase effort.
[Link] extensions
[Link] products
[Link] products
[Link] products
________are less frequently purchased consumer products and services
that customers compare carefully on suitability, quality, price, and style.
[Link] products
[Link] products
[Link] products
[Link] products
________ are those products purchased for further processing or for use in
conducting a business.
[Link] products
[Link] products
[Link] products
[Link]
________ is classification of industrial products
[Link] and parts
[Link] items
[Link] and business services
[Link] of the above
________ is a new-product development approach in which one company
department works to complete its stage of the process before passing the
new product along to the next department and stage.
[Link]
[Link] product development
[Link] life-cycle analysis
[Link] product development
New product development is _______
[Link]
[Link] consuming
[Link]
[Link] of the above
Most established companies focus on ________, entering new markets by
tweaking products for new customers, using variations on a core product
to stay one step ahead of the market.
[Link] research
[Link] innovation
[Link] innovation
[Link] of the above
All successful product development actions provide the following -
[Link] value for customers
[Link] society
[Link] existence of the company
[Link] of the above
A manufacturer with a product in the decline stage of the product life
cycle might decide to ________ if it has reason to hope that competitors will
leave the industry.
[Link] planning
[Link] the product
[Link] the product
[Link] the product without change
In stages of new product development, what is the stage between product
development and commercialization.
[Link] development
[Link]
[Link] analysis
[Link] marketing
This approach is common to new businesses, especially if their founder is
rather inexperienced in marketing analysis, and/or has a strong passion –
even an obsession – about providing a certain product or service.
a.“Build It and They Will Come” Approach
[Link] of the Pants Approach
[Link] Planning Approach
[Link] Planning Approach
This approach is common to many new businesses, especially if their
founders are rather inexperienced in organizational development and
management.
a.“Build It and They Will Come” Approach
[Link] of the Pants Approach
[Link] Planning Approach
[Link] Planning Approach
________ involves designing and producing the container or wrapper for a
product.
[Link]
[Link]
[Link]
[Link]
At the very least, the ________ identifies the product or brand. It might also
describe several things about the product.
[Link] extension
[Link]
[Link]
[Link] product
Purpose of packaging includes ________
[Link] visibility
[Link] prevention
[Link]
[Link] of the above
Packaging updates or redesign can make the brand more contemporary.
The statement is ________
[Link]
[Link]
[Link] on the type of product
[Link]’t say
________ is done outside of the packaging perhaps used to group primary
packages together
[Link] packaging
[Link] packaging
[Link] packaging
[Link] of the above
________ is used for bulk handling, warehouse storage and transport
shipping.
[Link] packaging
[Link] packaging
[Link] packaging
[Link] of the above
________ plays an important role in labelling as it gives information about
the brand. It can be removable or non-removable.
[Link] label
[Link] label
[Link] label
[Link] of the above
________ is a part of branding and enables product identification.
[Link]
[Link]
[Link]
[Link] of the above
The ________on the product is the primary product identity.
[Link]
[Link] mark
[Link]
[Link] of the above
It might be a legal requirement to publish the ________along with the sub-
brand.
[Link] brand
[Link]
[Link]
[Link] of the above
A ________consists of all the product lines and items that a particular seller
offers for sale.
[Link] mix
[Link] line length
[Link] line width
[Link] of the above
Product mix ________ refers to the number of different product lines the
company carries.
[Link]
[Link]
[Link]
[Link]
________refers to the total number of products in a firm’s product mix.
[Link] Length
[Link]
[Link]
[Link]
________refers to the number of variations within a product line.
[Link] Length
[Link]
[Link]
[Link]
A company can increase its business in four ways. Which is not one of
these ways?
[Link] can add new product lines, thus widening its product mix.
[Link] can discontinue some of its lines.
[Link] can lengthen its existing product lines.
[Link] can increase the consistency of its product mix.
Maheu Piano Company can expand its product line in one of two common
ways. Which of the following is one of the ways that might prove
productive?
[Link] marketing
[Link] marketing
[Link] filling
[Link] mixing
________stretching refers to addition of a new product into existing product
line but at a lesser price.
[Link]
[Link]
[Link]
[Link] of the above
________refer to removal of unprofitable product from the product line.
[Link] filling
[Link] pruning
[Link] off
[Link] of the above
Maruti Suzuki had launched Alto in the year 2000 which was a product
between two other models of Maruti- Maruti 800 and Maruti Zen. This is an
example of ________
[Link] stretching
[Link] Filling
[Link] extension
[Link] of the above
Volkswagen has some ultra premium brands like Bentley & Lamborghini,
Toyota has Lexus, Honda has Acura, these are examples of ________
stretches by companies which otherwise manufacture mass level
passenger cars.
[Link] way market
[Link] way market
[Link] market
[Link] of the above
brand name, logo, symbols, characters, packing, and tagline are called
________
[Link] characters
[Link] elements
[Link] Design
[Link] of the above
________ is made up of a brand portfolio – listing all the brands a company
has to offer, and a brand hierarchy
[Link] Management
[Link] architecture
[Link] Equity
[Link] of the above
________ is the actual commercial value that comes from the audience
perception of a brand.
[Link] Value
[Link] Price
[Link] Equity
[Link] of the above
________ is the extent to which a brand is known among the public.
[Link] Awareness
[Link] knowledge
[Link] perception
[Link] of the above
it's the ability of consumers to identify your product by its attributes and
design elements
[Link] recall Brand recall
[Link] Recognition
[Link]
[Link] loyalty
If ________ is done correctly, your product should be recognized even
without using its name.
[Link] recognition
[Link]
[Link]
[Link]
In the ________ stage, the firm faces a trade-off between high market share
and high current profit.
[Link]
[Link]
[Link]
[Link]
Most products in the marketplace are in the ________ stage of the product
life cycle.
[Link]
[Link]
[Link]
[Link]
Sales decline in the decline stage of the PLC because of technological
advances, increased competition, and ________.
[Link] in consumer tastes and preferences
[Link] market pioneers
[Link] in unemployment
[Link] mix modifications
Mattel's Barbie is an example of an age-defying product. Barbie,
simultaneously timeless and trendy, is in the ________ stage of the PLC.
[Link]
[Link]
[Link]
[Link]
In the stage, the firm faces a trade-off between high market share and
high current profit.
[Link]
[Link]
[Link]
[Link]
Product managers should do more than simply ride along with or defend
their products—a good offense is the best defense. They should consider
modifying the market, product, and marketing mix.
[Link] product
[Link] product
[Link] product
[Link] product