Which of the following is NOT a consumer response with which we are

concerned?

[Link]
[Link]
[Link]
[Link]

Which of the following is the primary reason to study consumer

behaviour?

[Link] which products should be in the mix.

[Link] the organizations development efforts for new products and
services.
[Link] on the bottom line and acknowledge needs and wants.
[Link] determine how the products can best impact consumers.

Which of the following is NOT a method for obtaining current consumer

behaviours?

[Link] patterns
[Link] margins
[Link]
[Link] groups

When looking at consumer behaviour and addressing your products

needs, which of the following is LEAST necessary?

[Link] trend analysis on past and present results

[Link] amount of guesswork
[Link] supply chain requirements
[Link] on competitor actions

Variations in consumer behaviour should be considered for all of the

following EXCEPT:

[Link] considerations
[Link] preferences
[Link] region factors
[Link] variations

Which of the following is NOT a category of the Henry Assael model?

[Link]-seeking
[Link]
[Link]
[Link] influence

Which of the following is outside of the normal factors influencing

customer behavior?

[Link]
[Link]
[Link]
[Link]

Which of the following has the MOST influence on personal factors

influencing consumers?

[Link] the group norm

[Link] into their budget
[Link] goals are met
[Link] become needs

Which of the following is likely NOT a primary factor for buying?

[Link]
[Link]
[Link]
[Link]
When considering buying preferences related to products, which of the
following is most critical?

[Link]
[Link]
[Link] solution
[Link]

In the traditional buying process, there are usually multiple steps. After
recognizing the problem, what comes NEXT?

[Link] of alternatives
[Link] search
[Link] evaluation
[Link] decision
When evaluating alternatives for purchase, which of the following is LEAST
relevant?

[Link] chain
[Link] features
[Link] for the item
[Link]

When offered a new-to-market or new-to-world product, customers can

get quite excited. Which of the following is NOT a step in evaluation?

[Link]
[Link]
[Link]
[Link]

If a consumer shows some amount of curiosity toward a product, they will

do all of the following EXCEPT:

[Link] specifications to determine if it meets needs

[Link] competitive offers during this time
[Link] individuals they know about their experience
[Link] research in detail on the topic
Of the following, which is NOT a motivation for buying a product when
under emotional state?

[Link]
[Link]
[Link]
[Link]
All of the following are buying motives that keep you with a company for a
rational customer EXCEPT:

[Link]
[Link]
[Link]
[Link]

When dealing with a consumer, we have to consider psychological factors.

Of the following this is LEAST important:

[Link]
[Link] and beliefs
[Link] size
[Link]

Attitudes and beliefs of the consumer are affected by all of the following
EXCEPT?

[Link] experiences
[Link] functions
[Link] actions
[Link] or negative response

When considering the influence of family in a consumer decision, which of

the following is LEAST relevant?

[Link] family choices

[Link] of members
[Link] of the family
[Link] with the family

Consumer behavior is affected by a lot of elements. All of the following are

social components EXCEPT for:

[Link] and status

[Link] groups
[Link]
[Link] method

When referring to "Culture", which of the following is LEAST relevant

category?

[Link]
[Link]
[Link]
[Link]

Which of the following is not a general category of cultural factors?

[Link] class
[Link]
[Link] culture
[Link]
Taking into account many different personal factors is important for
buying behaviours. Which of the following is NOT a personal one?

[Link]
[Link]
[Link]
[Link]

A person's occupation will affect all of the following in buying decisions.

Of the following, which is LEAST affected?

[Link]
[Link]
[Link]
[Link]

Buying your product is an economic decision for the consumer. Of the

following which is LEAST relevant to the consumer economically?

[Link] credit
[Link] assets
[Link] savings
[Link] style

When buying a home or flat in a new area, an individual will frequently

need credit. Of the following, which is LEAST relevant?

[Link] credit score

[Link] compared to competitor
[Link] much credit they have already used
[Link] credit vs. fixe
When buying a home or flat in a new area, an individual will frequently
need credit. Of the following, which is LEAST relevant?

[Link] credit score

[Link] compared to competitor
[Link] much credit they have already used
[Link] credit vs. fixe
When an individual sees a new-to-world product they go through a
process. After interest, which of the following steps is NEXT?

[Link] adopt the product

[Link] of the product
[Link] become aware of the product
[Link] trial the product for a period
During a product trial, which of the following is LEAST relevant.

[Link] the decision is forced or free after a period

[Link] long they will be able to trial the product for
[Link] they can get a free sample
[Link] marketing was direct or mass

Market segmentation is made up for four basic categories including all

BUT:

[Link]
[Link]
[Link]
[Link]

Segmentation by demographics would include all EXCEPT:

[Link] life cycle

[Link]
[Link]
[Link]

When dealing with segmentation we look for particular attributes that will
suit the market well. Which of the following is NOT one?

[Link]
[Link]
[Link]
[Link]

When dealing with data in particular, we have to consider which factor

below?

[Link] of data available

[Link] of the data over time
[Link] of the data
[Link] of the above

Which of the following is NOT considered to be a benefit of market

segmentation?
[Link] supply chain
[Link] business focus
[Link] development aligned with goals
[Link] options for expansion

When dealing with the product development team and segmentation,

which is the LEAST concern?

[Link] to streamline the process to get products faster.

[Link] where to make improvements to existing products and
services.
[Link] to add a product or service to the mix.
[Link] the time has come to remove a product from the offerings.

When working through the segmentation process, after choosing a

segment which comes NEXT?

[Link] the segment

[Link] the segment
[Link] segment into marketing strategy
[Link] profit

When choosing a segment, which of the following is NOT a primary

concern?

[Link]
[Link]
[Link]
[Link]

When considering the three "other bases" of the market segmentation,

which of the following is NOT one of them?

[Link]
[Link]
[Link]
[Link]

Product-based segmentation is reliant on all of the following EXCEPT:

[Link]
[Link]
[Link]
[Link]

To test that we have done the market segmentation efficiently, there are a
few methods we can use. Which of the following is NOT?

[Link]
[Link]
[Link]
[Link]

If someone wishes to quantify the success of segmentation, which of the

following is LEAST helpful?

[Link] rounded to nearest thousand

[Link], yellow, green method
[Link] numbers to the nearest penny
[Link] from the prior year

Which of the following is NOT a form of target market identification

[Link]
[Link]
[Link]
[Link]

Which of the following is an example of an undifferentiated product?

[Link] laptop
[Link] Venue
[Link]-Cola
[Link] movie

When using an undifferentiated market segment, which of the following is

NOT a benefit?

[Link] ability to run the same ad campaign for an extended period

[Link] focus on details of the individual personas
[Link] overall costs of the program in the long-run
[Link] to focus on the narrow target in great detail

When using a concentrated mix, which of the following is NOT a benefit?

[Link] effort tends to spread to multiple targets over time
[Link] marketing mix is specified uniformly and less effort may be required
[Link] is focus on a single market and less distractions aiming for a
broader market
[Link] advertising can be very specific to a particular user group

When working through the target market process, which step comes
AFTER examining the competition and customers?

[Link] the customer base

[Link] the decision
[Link] your product or service
[Link] specific psychographics

Which of the following is LEAST important when evaluating the

competition and customers?

[Link] who their customers are

[Link] your product line
[Link] to avoid an already heavily marketed target
[Link] a separate niche

When evaluating consumer psychographics, you wish to work with all of

the following components EXCEPT:

[Link]
[Link]
[Link]
[Link]

When evaluating your decision with particular target markets, which of the
following is the LEAST likely outcome?

[Link] need to realign products and market with the consumer target.
[Link] the niche that was selected as it has fewer competitors than
other markets.
[Link] expression to management to consider adding products, services or
markets.
[Link] with the executives that certain products should be removed
based on target preferences.
When looking at target market tools in a digital world, which of the
following was NOT identified in the lecture?

[Link]
[Link] tracking
[Link]
[Link]

Which of the following is NOT a tool used with Keyword research in digital
marketing?

[Link] the overall list of keywords that are beneficial to the team
[Link] the sale of products between business and customers
[Link] as much information from profile scraping as possible to help your
team
[Link] use of terms that are used by the competition

Which of the following terms is used for an organization that sells its
product at the lowest overall price?

[Link] market
[Link] market
[Link] leadership
[Link] cost focus

Which of the following is the LEAST beneficial to differentiating your

product?

[Link] sure to keep costs down so prices remain down

[Link] quality in the industry
c.A total focus on customer service and assisting customers
[Link] the creative aspect of your product and customers

Which of the following is NOT an element of market positioning?

[Link] the unique selling proposition

[Link] the supply chain and only sell in those markets
[Link] time to create a message that appeals to the target
[Link] on the competitive advantages of your product

What is the first step to any marketing planning or positioning?

[Link] the customers and their interests, needs and wants
[Link] on how you can clarify your selling proposition
[Link] where the competitors are in the market and avoid them
[Link] a terrific brand through creative marketing, advertising and
selling