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SES Mod 3 - Assignment

The document outlines an assignment focused on analyzing current account profiles for various businesses, including M/s Aarav Electronics & Services, an IT export consulting firm, and a construction firm. It includes tasks such as assessing customer profiles, recommending suitable banking programs, identifying digital solutions, and understanding KYC requirements. The objective is to enhance banking relationships through integrated solutions and operational efficiencies.

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0% found this document useful (0 votes)
5 views3 pages

SES Mod 3 - Assignment

The document outlines an assignment focused on analyzing current account profiles for various businesses, including M/s Aarav Electronics & Services, an IT export consulting firm, and a construction firm. It includes tasks such as assessing customer profiles, recommending suitable banking programs, identifying digital solutions, and understanding KYC requirements. The objective is to enhance banking relationships through integrated solutions and operational efficiencies.

Uploaded by

E Lakshanrao
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Assignment: Current Account

Learning Objectives
1. Analyse customer constitution type and assess profile quality for Current Account
sourcing.

2. Apply One Bank One Account program thresholds for appropriate program mapping
(Select / Wealth / Private).

3. Identify 360° business needs using SES Super 7 Habits framework.

4. Recommend embedded Trade, Merchant, Bulk Payment and Digital solutions.

5. Understanding of InstaBIZ, CIB, iSmart Dista, Probe42.

Case Study 1: M/s Aarav Electronics & Services

M/s Aarav Electronics & Services is a seven-year-old partnership firm based in Bengaluru
engaged in distributing and servicing electronic appliances to retailers, corporates, and
walk-in customers, with an annual turnover of ₹12 Crores (GST fetched). The firm
manages collections through UPI, POS, bank transfers, and occasional cash, while
making supplier payments via NEFT/RTGS, salary payments to 18 employees, and
regular GST remittances.

It currently maintains a Current Account with another private bank with an average
MAB of ₹2.5 lakhs but faces challenges such as lack of a consolidated collections
dashboard, manual GST processing, and receivable reconciliation issues. The partners
now prefer one primary banking relationship that can provide integrated digital
solutions and better transaction visibility to support business growth.

Learner Tasks
1. Based on the case study, assess whether M/s Aarav Electronics & Services qualifies as
a Good-to-be-Sourced profile or a Difficult-to-Assess Profile under SES norms. Provide
three reasons to justify your assessment.

2. Recommend the most suitable Current Account / Program for this customer under
the One Bank One Account approach. Justify your recommendation using turnover,
deposit behavior, and business needs.

3. Identify and recommend any three digital or transaction solutions that should be
offered to this customer. Explain how each solution addresses the customer’s
operational challenges.

4. List the key KYC documents and checks required for onboarding this partnership firm.
Also mention one scenario where SOVR may be required for this customer.

5. Identify any four SES Super 7 habits that should be activated within the first three
months of account onboarding. Explain how these habits will help in increasing account
activity, Money-in-Bank (MIB), and long-term relationship building.

Case Study 2 – IT Export Consulting Firm

Mr. Arvind Rao is the Managing Director of a six-year-old Private Limited AI-based
software consulting company based in Hyderabad, generating an annual turnover of ₹18
Crores primarily from export clients in the US and Europe and employing 45
professionals. He maintains separate current accounts in two different banks for
domestic and export transactions, resulting in fragmented banking operations. The
company receives weekly forex inward remittances, while vendor and salary payments
are processed through NEFT and RTGS, with an average current account balance of ₹3
lakhs. Mr. Rao faces delays in export document processing and remains dependent on
branch visits for trade-related activities, causing operational inefficiencies. As the
business scales, he seeks faster remittance settlement, a single-view digital dashboard
for trade and domestic transactions, and a simplified compliance framework to
streamline operations

Learner Tasks –
1. Based on turnover and deposits, which One Bank Program (Select / Wealth / Private)
should be pitched and why? Justify using threshold logic.

2. Identify at least four SES Super 7 Habits relevant to this profile and explain how
activation in each habit improves MIB and engagement.

3. What trade and forex solutions should be recommended to reduce turnaround time
and eliminate branch visits?(Refer Website)
4. If the RM uses iSmart Dista and Probe42 before meeting the client, what pre-work
insights should be gathered to strengthen the pitch?

Case Study 3

Ms. Neha Mehta is a partner in a four-year-old LLP construction firm based in Pune that
develops residential apartment projects with an annual turnover of ₹32 Crores and
multiple ongoing sites. The firm receives phased customer payments, makes bulk
contractor and vendor payments, and requires separate project accounts along with a
structured RERA escrow mechanism for compliance and fund monitoring.

Currently, the company maintains its primary banking relationship with a PSU bank due
to an existing loan arrangement, while the promoters hold personal savings and fixed
deposits with ICICI Bank. She is now seeking faster servicing and improved digital
support to streamline operations and strengthen control over funds.

Learner Tasks
1. Assess whether this is a good-to-source profile. What KYC, SOVR, and establishment
checks must be ensured before onboarding?

2. Which One Bank Program should be mapped based on turnover and deposit
potential? Explain program eligibility.

3. Identify Money in Motion opportunities from promoters’ personal accounts and


contractor ecosystem for ERV and NCA sourcing.

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