CHAPTER 1
INTRODUCTION
1.1 INTRODUCTION
In the rapidly evolving landscape of smartphone technology, consumers are faced
with an abundance of choices, each promising unique features and capabilities. Samsung
Galaxy S Duos 2 and Xiaomi Redmi 1S stand out as noteworthy contenders, captivating
the market with their distinct offerings. This comparative study aims to delve into the
depths of consumer satisfaction concerning these two smartphones, exploring various
facets such as performance, design, camera capabilities, and overall user experience.
The smartphone industry has witnessed exponential growth, with technological
advancements continually shaping user expectations. As consumers become increasingly
discerning, it becomes imperative to evaluate and compare devices that claim to fulfill
their diverse needs. Samsung and Xiaomi, both renowned players in the market, have
carved their niche by delivering smartphones that cater to a wide spectrum of users.
The Samsung Galaxy S Duos 2, a noteworthy addition to Samsung's esteemed
Galaxy series, epitomizes the brand's commitment to delivering a balanced and user-
friendly smartphone experience. Released as a successor to its predecessor, the Galaxy S
Duos, this device has garnered attention for its sleek design, functional features, and
accessibility.
The Galaxy S Duos 2 boasts a design that seamlessly combines form and
function. With a sleek and ergonomic build, it exemplifies Samsung's dedication to
delivering smartphones that not only perform exceptionally but also feel comfortable in
the user's hands. The device strikes a balance between a modern aesthetic and
practicality, making it visually appealing to a wide range of consumers.
At its core, the Galaxy S Duos 2 is equipped with a vibrant display, providing
users with a crisp and immersive visual experience. The device's performance is driven
by capable hardware, allowing for smooth multitasking, efficient app navigation, and an
overall responsive user interface. Whether engaging in multimedia consumption,
productivity tasks, or gaming, the Galaxy S Duos 2 aims to meet the diverse needs of its
users.
A notable feature of the Galaxy S Duos 2 lies in its camera capabilities. With a
focus on capturing life's moments in clarity, the device incorporates a capable camera
setup. From everyday snapshots to memorable events, the camera functionality aligns
with Samsung's commitment to providing users with a tool to creatively express
themselves through photography.
The Xiaomi Redmi 1S, a flagship model from the renowned Chinese tech giant
Xiaomi, stands as a testament to the brand's commitment to providing powerful
smartphones at competitive prices. Released as part of the Redmi series, the Redmi 1S
has made a significant impact on the smartphone market, capturing attention with its
affordability, robust specifications, and community-driven development approach.
One of the standout features of the Xiaomi Redmi 1S lies in its affordability
without compromising on performance. Xiaomi has disrupted traditional pricing models,
offering users a device that combines impressive hardware specifications with a pocket-
friendly price point. This approach has resonated with budget-conscious consumers
seeking high value for their investment.
At its core, the Redmi 1S is equipped with hardware that positions it as a
formidable contender in its segment. With a focus on delivering reliable performance, the
device features a capable processor, ample RAM, and a vibrant display, providing users
with a responsive and enjoyable smartphone experience. This emphasis on specifications
underscores Xiaomi's commitment to meeting the evolving demands of tech-savvy
consumers.
Xiaomi's unique approach to community-driven development further
distinguishes the Redmi 1S. The brand actively engages with its user community,
encouraging feedback and incorporating user suggestions into software updates. This
collaborative approach not only fosters a sense of ownership among users but also
ensures that the device evolves to meet the specific needs and preferences of its user base.
The Redmi 1S places emphasis on capturing moments with clarity and detail
through its camera capabilities. Xiaomi has integrated a capable camera setup, allowing
users to document their lives and express their creativity through photography. This
feature aligns with the increasing importance users place on smartphone cameras as
versatile tools for visual expression.
Understanding consumer satisfaction is a multifaceted endeavor that goes beyond
technical specifications. It involves assessing the synergy between hardware and
software, user interface intuitiveness, after-sales service, and the overall value
proposition. Through this comparative study, we aim to unravel the nuances of consumer
preferences and satisfaction levels associated with the Samsung Galaxy S Duos 2 and
Xiaomi Redmi 1S.
The choice of a smartphone is often influenced by individual preferences, budget
constraints, and brand loyalty. By examining consumer satisfaction, we hope to provide
insights that can guide prospective buyers in making informed decisions. As we navigate
through the detailed analysis of these two smartphones, we will unravel the strengths and
weaknesses that contribute to the overall consumer experience, shedding light on which
device emerges as the preferred choice in the dynamic smartphone market.
1.2 REVIEW OF EARLIER STUDIES (LITERATURE REVIEW)
Analysing the past snadies with the help of formulating a good frame work for the
present study. Many studies have been made in the field of brand preference of mobile
phones users
Literature pertaining to the study as follows:
Sriram,Chintagunta and Neelamgham (2004) found that inminsic brand
preference have a much bigger effect on the performance of the brand than the incitaive
value which reflects model level prices, product attributes, and the length of the brand's
product line. Further they found that some brands can increase their advertising
expenditure and still increase theit profitability.
Ayanwala, Alimi and Ayanbimipe (2005) quoted that brand preference does
exist in the food drink industry Many consumers do not buy whatever is available or
affordable if a product is good value for us price, it will command brand loyality
However advertising help the projects product quality and value before the customers
DelVeccio, Henard, Freling (2006) quoted that sales promotion has neither a
positive nor a negative effect on brand preference beyond the promotion period while the
overall mean effect is not statistically significant this does not suggest that sales
promotion does not affect brand preference. Consistent with the notion that multiple
mechanisms may affect brand preference. Sale promotion either undermines or argues
brand preference depending on the promotion and characteristics of the product being
promoted.
Chen and chang (2008) found that Irand equity has a significantly positive effect
on the brand on boch brand preference and brand loyalty. The effect of brand equity on
purchase intention in also significant,
Paulo, Durate and Mario (2010) quoted that several factor contributes to brand
preference, especially those related to brand identity personality and image and there
congruence with consumer self image the main direct effect on brand preference are the
self image congruence and the identity and personality and the image of the. In addition
to those, the level of involvement, social environment, risk perception, demographie
profile and product visibilny also show a positive influence on brand preferenze
Bronnenberg, Dube, and Mathew (2010)wrote that much of consumers
observed willingness to pay for brands may reflect the influence of past experiences
Heterogeneity in the brand capital explains a substantial slure of geographic variation in
parchases Brand capital evolves endogenously as a function of customer's life histories,
and decays slowly once formed brand capital can explain large and long lasting
advamages to first mover. Brand preferences play an especially important role in
categories with high levels of advertising and social visibility.
1.3 RESEARCH GAP
A lot of studies were conducted regarding the topic "Comparative study between
Samsung Galaxy Duos 2 and Xiaomi Redmi 1S but not common in rural areas . Hence
this study is conducted to know the brand preference of mobile phone users in Konni
Panchayat.
1.4 SCOPE AND IMPORTANCE OF STUDY
We are currently living in digital economy and everything thing around the world
is at our fingertips thanks to Smartphone’s. As the name suggests its becoming smart day
by day . New powerful and more capable processors and chips have been making their
way into the Smartphone market in a very rapid pace . The global Smartphone shipment
is worth 366.3 million in 2019 only this single stat is enough to make us realize who big
the Smartphone market.
This study mainly focused on consumer's preference for mobile phone among low
middle and high income group of people in konni Panchayath. For the purpose of this
study, respondents were collected from among self employed, professional, salaried,
house wife, students etc..
The importance of this project work is aware about the consumers brand
preference of mobile phones, their ability to purchase mobile phones, influence to buy
mobile and mode of purchase.
1.5 STATEMENT OF THE PROBLEM
The aim of marketing is to meet and satisfy consumer's needs and wants,
perceptions, preferences and their by influencing the shopping and buy behavior of
consumers proferener varies from brand to brand on the hasis of quality, price and
advertisement etc. Consumer preferences also varies with their incomes, age, sex,
andother characteristics there are so many brands of mobile phones available in the
market ie., Apple, Samning, Lenovo, Oppo, Rodmi, ste. The study covers all these brands
of mobile phones. This study is bases of two mobile phones- Rodmi and Somaung. It has
been carried out to know why these mobile phones are prefered by the consumers. These
studies being to light which brand of mobús phones is mostly preferred by the consumers
and which they choose particular brand mobile phones
1.6 OBJECTIVES OF THE STUDY
This project works conducted with the following objectives;
1. To determine the relationship between brand popularity and brand preferences
2. To ascertain the influences of prices of mobile phone brands,
3. To assess the extent to which brand preferences where affected by social influences.
4. To determine the influences that marketing communication had on mobile phones
brand preference.
5. To assess which one is better in terms of user friendliness or convenience.
6. To assess which one better performing in terms of display.
7. To determine which one is better in terms of hardware capabilities including camera.
8. To assess which one is better in terms of security and safety measures.
9. To understand which one is better in terms of connectivity and apps support.
10. To identify the most intensive and least intensive problem which affect both of these
devices.e particular brand mobile phones .
1.7 RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the research problem. The
study is descriptive and analytical in nature. The work is based on both primary and
secondary data. For primary data collection, simple random sampling is to be followed in
the selection of respondents for the study. In total, sample size of the 30 is to be covered
during data collection. Primary data derived through sample survey using a questionnaire.
The questionnaire is prepared in such a way that it can help to find out which device is
performing better in terms of various aspects. Secondary data are collected from various
books, articles and websites.
Primary data
The primary data are those which are collected freshly and for the first time and
this happen to be original in character. The researches mainly depend on primary data it
has been collected through a questionnaire and personal interview.
Secondary data
The secondary data are those which have already being collected by someone else
and which have already being passed through the statistical process. It is collected from
books and internet.
The response collected from the various parties are to be edited, coded and
tabulated for the purpose of analysis and interpretation. Different statistical and
econometric tools of analysis are to be employed for the comparative study between
redmi and Samsung phones .
1.8 DATA SOURCE
1 Customer reviews and ratings on e-commerce platforms like Amazon, Flipkart, etc.
2 Surveys conducted among smartphone users.
3 Feedback from social media platforms, forums, and discussion groups.
4 Reports or studies conducted by market research firms like Nielsen, IDC, or Gartner.
5 Official customer satisfaction surveys conducted by Samsung and Redmi
6 Tech review websites and publications.
1.9 PERIOD OF STUDY
The data has been collected through questionnaire from the consumers of mobile
phone users during the month of June 2023 to February 2024.
1.10 RESEARCH INSTRUMENT
Questionnaire was the research instrument used in the project. Some of the
features of the questionnaire was as follows:-
1. A questionnaire is a structured tool with questions arranged in a logical sequence.
2. It utilizes closed-ended questions, providing predefined answer options for efficient
data analysis.
3. Open-ended questions allow respondents to provide detailed, free-form responses.
4. The language used in questions is clear and concise to minimize ambiguity for
respondents.
5. Questions are framed objectively and unbiasedly to maintain the integrity of collected
data.
There are 16 Variables, 58 Statement wise questions and 7 Multiple choice
questions (including Yes or No)
1.11 THE POPULATION AND SAMPLE SIZE
The population for the study is comprised on all people in Konni Panchayath who
posses a mobile phones .It includes both male and female. For this purpose random
sampling method is used. Sample Size of the study is 30. Data was collected from 30
respondent in Konni Panchayath by random sampling method.
1.12 METHOD OF SAMPLING
Simple random sampling is selected as the method of sampling. Here each
individual is choose randomly. Out of the total population 30 respondents are selected for
the study.
1.13 TYPES OF ANALYSIS AND STATISTICAL TOOLS
The data collected is represented in forms of tables, charts and pie diagrams.
These are analysed by using various statistical tools like Percentages, Arithmetic
mean, Standared deviation, Coefficient of variation etc....
Percentage
Percentage =No. of respondents / Total sample*100
Arithmetic mean
The arithmetic mean, also known as the average, is a measure of central tendency
calculated by adding up all the values in a dataset and dividing by the total number of
values.
It provides a central value around which data points tend to cluster, helping to
summarize the overall trend or average performance of a project.
It helps in assessing the variability or dispersion of project outcomes.
Standared deviation
Standard deviation is a measure of the dispersion or spread of a set of data points
around the mean (average). It indicates how much individual data points deviate from the
mean value. A smaller standard deviation suggests that most data points are close to the
mean, while a larger standard deviation indicates that the data points are more spread out.
It helps in assessing the variability or dispersion of project outcomes.
Coefficient of variation
The coefficient of variation (CV) is a statistical measure used to quantify the
relative variability of a dataset compared to its mean. A lower coefficient of variation is
generally preferred when seeking stability or consistency, while a higher coefficient of
variation may indicate greater risk or uncertainty.
CV = Standard deviation/Arithmetic Mean *100
It helps in identifying which projects have more consistent performance relative
to their mean values.
GRAPHICAL PRESENTATION
1. Bar Diagram
2. Pie Diagram
1.14 LIMITATION OF THE STUDY
1. The main drawback of the study is lack of sufficient [Link] topic under
the studies very vast and much information is required
2. The sample survey with the respondents are restricted to 30
3. Respondents do not reveal the accurate details.
4. Scope of the study was limited to Konni Pancgayath
5. The study does not consider variations in product versions during the research period,
it might overlook the influence of changes in features or performance on consumer
satisfaction
6. Consumer satisfaction being a subjective measure, the study may not fully encompass
the diverse criteria individuals use to evaluate smartphones, potentially limiting the depth
of the analysis
7. Factors outside the scope of the study, such as economic conditions or technological
advancements, could independently affect consumer satisfaction, not accounted for in the
comparative analysis.
8. Geographical variations in consumer preferences may not be adequately addressed,
potentially restricting the study's applicability to specific regions rather than a global
context.
1.15 SCEHEME OF PRESENTATION
Chapter 1: Introduction
Chapter 2: Theoretical Framework
Chapter 3: Analysis and Interpretation
Chapter 4: Finding, Recommendation and Conclusion
Appendix
Bibliography
1.16 REFERENCE
1. Alan J. Reid "The Smartphone Paradox", Palgrave macmillan publishing house 1
edition (August 21,2018)
2. Ernest Dainow "Understanding Computers, Smartphone's, and the Internet", Create
space independent publishing platform 1" edition (May 31,2018)
3. Brian Merchant "The one device, the secret history of 1 phone", Little brow and
company publishing house (June 20, 2017)
4. Alexix Roddriduez "I phone user guide", Independently published (August 19,2019)
5. Kothari C.R; Research Methodology, methods and techniques (1985)
6. Sampling Techniques 3rd Edition by William G Cohran
7. Statistics by E Narayanan Naidu
8. Statistic concepts and application( 1994) by Harry Frank and Steven C Althorn
Websites
1. [Link]
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