Module Four

HOW ARE MEDIA PRODUCTS CREATED? WHAT ARE THE CURRENT

AND FUTURE TRENDS IN MEDIA?

Module Summary
Media products and information are ever-present, and with the technology that is easily accessible to us, it follows that we create media products that are
timely and relevant. In this module, the students will learn the importance of media and information literacy, evaluate media products, create campaigns,
and discuss how media trends are affecting our society. It is hoped that this module would help the students apply the skills and principles of media and
information literacy they have learned in this and in the previous modules.

Approximate Time Needed: 4 hours per week for 20 weeks

Target Curriculum Competencies

Lesson 15
MIL11/12CFT-IIIi-28: synthesizes the overall knowledge about media and information with skills for producing a prototype of what the learners think is
a future media innovation
MIL11/12TIM-IVb-6: produces and evaluates a creative text-based presentation using design principle and elements
MIL11/12VIM-IVc-10: produces and evaluates a creative visual-based presentation using design principle and elements
MIL11/12AIM-IVd-14: produces and evaluates a creative audio-based presentation using design principle and elements
MIL11/12MIM-IVef-18: produces and evaluates a creative motion-based presentation using design principle and elements
MIL11/12MPIMIVgh-22: produces and evaluates a creative manipulative-based presentation using design principle and elements
MIL11/12MM-IVij-26: synthesizes overall knowledge about different information and media sources by producing and subsequently evaluating a
creative multimedia form (living museum, electronic portfolio, others)

Lesson 16
ENHANCEMENT

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 Lesson 17
MIL11/12CFT-IIIi-26: describes massive open online content

Intended Learning Outcomes

At the end of the module, 90% of the learners should be able to develop all the following skills:
● Cognitive
▪ Identify the techniques and design principles used in creating media products
▪ Identify the various elements and techniques involved in advertisements
▪ Discuss how advertisements can be delivered in various formats
▪ Discuss how recent media trends are affecting traditional media and society
▪ Identify recent media trends
▪ Determine one’s role in the evolution of media and society
▪ Define social media, massive open online content, and ubiquitous learning

● Psychomotor
▪ Create media products that express the importance of media and information literacy
▪ Demonstrate the skills needed in creating media products
▪ Evaluate an advertisement

● Affective
▪ Understand the importance of creating one’s own media products
▪ Argue the importance of being a critical consumer of advertisements
▪ Justify the need for a critical perception of current and future trends in media

Module Output/Project
Main output: Students will continue to grow their media and information literacy blog by making various media products that demonstrate what they have
learned in the final three lessons of the book.

Portfolio Tasks
Portfolio Task 1: A media product that conveys the importance of media and information literacy in today’s society. They can choose between a 20-page
newspaper, a 30-page magazine, a 15-minute radio show, a 10-minute TV show, or a 5-minute short film which they will share through
their media and information literacy blog.

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Portfolio Task 2: A 1- to 2-minute video advertisement applying the elements of an effective advertisement which will be shared via the students’ media
and information literacy blog.
Portfolio Task 3: An infographic about the trends in media and information and the one which has the most impact in Philippine society.

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 Essential Content Performance Assessment
Hours Topic Lesson Materials Procedures
Questions Standards Standards Tools

Explore
Have the students recall
a recent activity where
they had to create a
➢ Why is it media product. Have
important to them plot the steps on
know the how to do it through a
process of Textbook graphic organizer.
creating Create media
products that
Lesson 15 different media Worksheets Examine
express the
How Are Media products? The student 1. Guide the students in ✓ Recitation
importance of
Products understands the Notebook identifying the ✓ Media and
media and
Created? ➢ What is the different techniques in the Information
information
importance of elements, Computer creation of different Literacy
Week literacy.
4 A. Print Media creating your techniques, and with Internet media products. Blog
15
own media principles of connection Summarizing the ✓ Class
Demonstrate the
B. Broadcast products? media production and Office different sections in activities
Media skills needed in
and its software bullet form should ✓ Q and A
creating media
➢ Do you think importance. help.
products.
C. Film these media Audio and
products will video 2. Present the different
still exist in the hardware and techniques of media
future? Why? software products creation
Why not? discussed in pages
119 – 130.

3. Close the lesson by

asking the students
the questions in
Integrate on page

37
 130.

Check
Tell the students to
answer the activities on
pages 130 – 131.

Build
Let the students do the
portfolio output
presented on page 131.

Lesson 16 ➢ What is The student can Create a Textbook Explore ✓ Recitation

How Do advertising? identify the multimedia In groups of four, have ✓ Media and
Advertisements various elements advertisement or Worksheets the students pick Information
Affect My Daily ➢ What are the and techniques in campaign. different kinds of Literacy
Life? How Can types of the creation of Notebook advertisements, and Blog
I Consume advertisements? advertisements. Evaluate an then analyze them. ✓ Class
Them More advertisement. Computer activities
Critically? The student can with Internet Examine
1. Present the definition ✓ Q and A
discuss how connection
A. Defining advertisements and Office of advertising,
Week Packard’s Theory of
16 Advertising are delivered in software
4 different formats. Needs, and types of
B. Packard’s Audio advertisement.
Theory of recording
Needs hardware and 2. On their notebooks,
software the students will write
C. Types of examples of different
Advertise- types of
ments advertisements
(Ex. Brochure for a
hotel and its services
and rates; job

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 advertisements
printed on the
classified ads page of
the newspaper).

Check
Guide the students in
answering the activities
on pages 142 – 143.

Build
Ask the students to
create a 1- to 2-minute
video advertisement.

Lesson 17 ➢ What do you The student can Create an Textbook Explore ✓ Recitation
What Are The think is the identify current infographic about Tell the students to form ✓ Media and
Current and outlook for the media trends. a current trend in Worksheets groups of five and Information
Future Trends current trends media and discuss how they learn Literacy
in Media? How in media in the The student can information that Notebook things everyday and Blog
Can They future? define social has the most summarize it. ✓ Class
Change the media, massive impact in Computer activities
World Around ➢ How do you open online Philippine with Internet Examine
✓ Q and A
Week Me? think these content, and society. connection 1. In a Think-Pair-Share
17 4 current trends ubiquitous and Office activity, the students
A. Social Media in media further learning. software will define social
affect our daily media, massive open
B. Massive lives? Photo or online courses/
Open Online image content, and
Courses creation, ubiquitous learning
editing, and and their experiences
C. Ubiquitous illustrating or perceptions about
Learning software it.

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 2. Ask the students to
present their answers
to the class.

3. Discuss the current

trends in media and
information literacy,
which includes 1)
social media, 2)
massive open online
content, and 3)
ubiquitous learning.

Check
Direct the students to
answer the activities on
Check on pages 149 –
150.

Build
Ask the students to
create an infographic
that tells about a current
trend in media and
information which has
the most impact. This will
be shared via the
students’ media and
information blog.

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 APPENDIX
Answer Key
(for Objective type exercises only)

Module 1

Lesson 1 - Check Activity A

1. medium
2. distorted mirrors
3. print media, broadcast media, and new media
4. information and knowledge
5. watchdog
6. new media
7. fourth estate

Lesson 2 - Check Activity A

1. Traditional media are those that transmit information without the use of the Internet or any digital platform.
2. New media is digital and includes information delivered via the Internet or through digital devices like video games, augmented reality,
virtual reality, DVDs and CD-ROMs.
a. Some examples of traditional media: TV, radio, film, print
b. Some examples of new media: websites, blogs, wikis, online newspapers, social media
3. Open media
4. on-demand and interactive

Lesson 2 - Check Activity B

1. invention of woodblock printing - 220 AD
2. invention of the printing press - 1440
3. first magazine - 1663
4. first American newspaper - 1690
5. first photograph - 1826
6. invention of telephone - 1876
7. first film - 1878
8. invention of radio - 1895

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 9. first electronic television - 1927
10. first cable television system - 1940
11. first handheld mobile phone - 1973
12. invention of the personal computer - 1975
13. first compact disc - 1982
14. invention of World Wide Web - 1989
15. first social media site - 1997

Lesson 4 - Check Activity A

1. F
2. T
3. F
4. T
5. T
6. F
7. T
8. F
9. T
10. T

Module 2

Lesson 7 - Check Activity A

Task Definition
What kind of information would help me complete the task?

Information Seeking Strategies

Which sources will provide reliable information?

Location and Access

What search strategy should I use?
What tools can I use to quickly locate the information that I need?
Where can I find these sources?

Use of Information
Is this information relevant to my study?

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 Synthesis
What format of presentation should I choose?
How should I organize the information that I have gathered?

Evaluation
Did I cite my sources correctly?
Did I have problems locating information?

Module 3

Lesson 10 - Check Activity A

1. F
2. F
3. T
4. T
5. T
6. F
7. T
8. T
9. F
10. F

Lesson 11 - Check Activity A

1. N
2. Y
3. Y or N
4. Y
5. Y
6. Y
7. N
8. Y
9. Y or N
10. N

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 Lesson 14 - Check Activity B
Authority
Was this source written by a credentialed expert?
Is the institution or organization sponsoring this source well-established?
Who is responsible for this information?

Accuracy
Has this source been peer-reviewed or professionally edited?
Does this source contain typographical errors?
What evidence does this source provide to support its claims?

Objectivity
Is this source trying to sell me something?
Are the ideas found in this source skewed in favor of a particular viewpoint?
What emotions are the visuals and images in this source trying to provoke?

Currency
When was this source last updated?
When was the research for this source conducted?
Is the information in this source still relevant now?

Coverage
Who was this source made for?
Is there anything missing from this source?
Have I encountered the information in this source on another source?

Module 4

Lesson 15 - Check Activity A

1. top; bottom
2. True
3. True
4. Balance
5. Proportion
6. True
7. impressum / masthead

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 8. True
9. three-point lighting system
10. audio mixer

Lesson 16 - Check Activity A

1. Sense of power
2. Sense of roots
3. Creative outlets
4. Reassurance of worth
5. Emotional security

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