Chapter 3

GLOBAL ANALYSIS
The ever-changing global landscape is one of the critical factors of egg rolls that has to
consider as illustrated in the case study, the Philippines has been seeing and having a take
on major global players that are entering fast-food market and having a take on the
market's position.
Although our company has only started in this segment, competing in foreign markets
seems to be in a different story. Considering the lacking aspects of our business, we strive to
be in a consistent improvement of our products, services, and business in every way as
possible to achieve our goals and satisfy our customers' needs.

Social Analysis
Egg roll is a simple food item that can be analyzed from a social perspective in several ways,
including innovative significance and its impact on public health. They can be enjoyed in
moderation, it is important to be mindful of their opinions, views, and potential impact on
public health and make choices that prioritize wellness.

Political Forces
The extent of our business where the government policies interfere with our business. It can
be laws related to health and safety, taxation, trade, policies, labor law, environmental law,
restriction or trade, and more. Political survey ensures how much of a business will flourish.

Our business could have stricter governmental guidelines for diet and health, and evolving
public health policies which are either appropriate on threats.

Economic Forces
The economic recovery program continued when president Fidel V. Ramos banned the
vision "Philippines 2000". With the end in the view of transforming our country as one of
the economic tigers in Asia. The thrust of the present administration created a momentum
of positive business atmosphere around the country. Along this thrust, the local of
government of the Gingoog City was moving forward with it as the socio-economic
development program of the city. Massive infrastructure projects such as the road
constructions or development that are complemented with efficient local governance, pared
the way to a more dynamic economic activities in the city.
 Economic Forces
Gingoog City experienced the most economic severe crisis in the late sixties (Brujuha 2023).
The city population was estimated at 82,852 individuals. Currently, about 3,924 household
consistency highly 23 percent of the population live within the poverty threshold level with
average gross income of 6,000 and below a month.

Technological Forces
Technology is an opportunity to us and it has been advancing to make life easier.
Technology has a lot to offer to our business because it helps our business to improve its
quality, products, and services. It will also help us to be more competitive, and it can greatly
affect our production of our products and improve sales, productivity, and business process.

Th technological tools used for preparing our food product egg rolls includes utensils,
containers, cooking stoves, and other tools and such steps as sieving wheat flour, mixing it
with water, sugar, egg and additive, homogenizing, filtering, preparing the finish egg rolls,
and then sterilizing and packaging it. The technological gadgets used such as smartphones
are also used to advertise, study, and analyze the market online as well as the needs and
feedbacks from the people.

Ecological Forces
Our business is committed to sustainable, operational, and eco-friendly practices, including
energy inefficiency and waste reduction. Our business will attempt to implement recycling
program and reduce its use of single-use plastics.

The current weather conditions may significantly impact the ability of our business to
manage the transportation of both the resources and the finish product. This would affect
the delivery dates of final product in the case of an unexpected monsoon.

Climate change would also render some products unless for example in the case of textiles
in countries where the writer has become a very mild due to global warming, warm clothes
have much less of a market.
 Industry Analysis
The making of this marketing plan has not been easy. We have to incorporate our ideas to
create a plan which may be helpful and serve as a guide for the business.

Despite the hardships and difficulties, we stayed strong and positive to come up with a good
result; we did background research in the business to comply all needed information. We
exerted so much to this marketing plan like our time, money, and efforts.

We did it with planning, persistence, and purpose. We focused on what needed to be done.
After countless efforts, it eventually pays off. With that, our marketing plan will be finished.
Customer
Our target audience will be all the people in Gingoog City, especially those who wants a
balance of tastiness and healthy food. But we know that not everyone will buy our product,
so what we would do is we improve our product, set its price to a more reasonable one, and
using any circumstances and opportunities to our advantage. And if we do not do not
something about it, we will lose customers. Our objective in all of this is to just satisfy our
customers with our product.

If one is allergic or has troubles with our product, we will be responsible with it, but the
customers should also be responsible for what they eat, especially of those who have health
problems. To deal with it, we will try our best to alter it and prevent it just so everyone can
eat it.

Competitors
Our role is not limited to taking enforcement action or adjudicating, when others have their
own product like us. It is also important to recognize the amendments to the competitors,
and introduce new concepts and ideas.

When we sell our products, we try to sell it in different ways so we can sell it even though
there are a lot of competitors. We do that by making our product more unique and
 different, making it different from our competitors. The customers would notice this and
would consider buying our product instead.

Employees
We, the employees of this business, should follow or take advantage of any opportunities
for profit in our business, and also take care of it. We try to grow our established business
because it will help us to earn more money.
The employees of this business try their best good communicator, productive, trustworthy,
alert, careful, and most of all team-oriented, as well as action-oriented.

Suppliers
The food industry in in Gingoog City is abundant. There are many suppliers and wholesalers
available to meet the needs of the local businesses and consumers. Whether you are a
restaurant owner, baker, or home cook, you can find high-quality ingredients to make your
dishes more delectable and satisfactory.

We usually purchase loaf bread on Park n’ Go bakery shop, based on our market scanning
the loaf bread on that bakery is much cheaper compared to the other bakery. We also
purchased our eggs on B and R store, because its service is much better than any other
store. We also bought our mayonnaise on B and R store, as well as the oil, so we could
spend less on our transportation fair. This way we are saving money by not going to a lot of
stores on a single item.

Legal Forces
The concept of legal force derives from procedural law and described the effect of judicial
rulings and official decisions. A distinction is dawn between formal and material legal force.
The former term is used when a decision can no longer be challenged by an ordinary legal
remedy or a time-limited form of legal/ If this formal legal force applies, then material legal
force determines that a decision regarding a contested claim is also binding for the parties.

Government
The government has key roles in setting policies and providing legislation that lays down
minimum food safety or marketing standards that food business must meet. Governments
must then ensure these requirements through training, inspection, and enforcement.
Our food service and catering industry will make valuable contributions to the economy and
also make some impact on society, and other things such as venturing operation for profit;
contribute to local and national economics; and our business can pay which allow the
government to fund community services.

Shareholder
Our shareholder who owns and controls more than 50% of a company. In comparison, those
who hold less than 50% of a company’s stock are classified as minority of shareholders.

In older more established companies, these shareholders wield considerate power to

Trade Association
Trade association is made up of a collection of individuals with common interest or who
work in other industries just to promote a common goal.

We have not collaborated with any organizations or individuals yet, but if the circumstances
of our business are met, we will be willing find any individuals or corporations to cooperate
with us because we also want to participate in public relations, and in activities such as
advertising, lobbying, education, and political donations.

The associations may also offer other services such as producing conferences, holding
networking or charitable events, or offering classes and educational materials.

Market Forecast
Is how companies make educated and calculated guesswork or predictions about their
future performance within their specific target markets. By using market research and
historical data marketers can make forecasts about demands and trends that will help them
better predict sales.

The product is planned to be sold at ₱12.00 at its initial selling price. The product is
expected to be by ______ of the target market.
 Market Share
According to the Philippine statistics authority as of 2020, the total populations of Gingoog
City is approximately 128,604 and only 1% is market share
Our business recognizes the importance of meeting the market share on Gingoog city.
Which is a key factor in driving business growth and success. In order to achieve this goal,
we have carefully analyzed market trends and consumer demands and have determined
that we are going to make 1286 pieces per day to satisfy the needs of our customers.
Furthermore, we are committed to maintaining our standards of quality and consumer
service, and will continue to invest in our workforce and production facilities to ensure that
we are delivering the best possible product to our customers. With these efforts we are
confident that we can remain competitive in the industry and continue to meet the needs of
our customers in Gingoog City.

Position
Our market position is located at Pahayahay sa Pantalan at the left side of the ‘sisigan’ stall.
This is the place we are going to sell our product because it has a lot of people who goes
there to buy food, so there is likely a chance that our product will be bought.

Marketing Strategies
Our marketing strategy is by using Facebook advertising to our advantage. Our goal of
marketing is to connect our business value to the right customer base. It is a simple notion
but it can take in a million different shades. It is an inexpensive and effective way to market
virtually in any audience.
Facebook is one of the most popular marketing platforms on the planet, social media
advertising for most platform means giving advertisers the ability to focus ads towards their
own target audiences using data from users and facebook is no different.