Current and Future Trends in

Media and Information

Media and Information Literacy: Quarter 4_ Week 2
This picture was drawn in
1905, two years after Wilbur
and Orville Wright invented
the first successful airplane.
The 10 New Paradigms of
Communication in the Digital Age
PARADIGM 1: FROM AUDIENCE TO USER

The communication process in the actual scenario

is user centered: users have the control to choose,
to decide, to search, to define and configure, to
subscribe or unsubscribe, to comment and, most
important: to write, talk and film.
The 10 New Paradigms of
Communication in the Digital Age
PARADIGM 2. FROM MEDIA TO CONTENT

The media convergence has reset media identity.

Media brand image becomes one of the most
valuable activities of media companies: a source
of credibility and prestige for digital content.
The 10 New Paradigms of
Communication in the Digital Age
PARADIGM 3. FROM MONOMEDIA TO
MULTIMEDIA

The multimedia identity of the actual environment

allows all media industries to converge online and
traditional media (press, broadcast, movies).
Online media are multimedia, and multimedia is a
new language.
The 10 New Paradigms of
Communication in the Digital Age
PARADIGM 4. FROM PERIODICITY TO REAL-TIME

Sharing news and opinions with the ability to interact

in real-time are the seed of cybercommunities.
However, opportunities for reflection diminishes
when information comes and goes as quick as time,
but today’s fast-paced information promotes
dynamism and new conversational styles.
The 10 New Paradigms of
Communication in the Digital Age
PARADIGM 5. FROM SCARCITY TO ABUNDANCE

Space for the print media and time for broadcast

media ceased to be the limit to content and now the
time of the user is the new scarce resource. The
overflow of information calls for new skills and tools
to manage data, news, and opinions.
The 10 New Paradigms of
Communication in the Digital Age
PARADIGM 6. FROM EDITOR-MEDIATED TO NON-
MEDIATED
Worldwide publishing without editors, but with a close
peer review daily process and in most cases open to
comments from readers is the nature of social web
publishing. Hence, the agenda of relevant current affairs
goes beyond the established media land and now is
share with a wide variety of new sources, most of them
not media.
The 10 New Paradigms of
Communication in the Digital Age
PARADIGM 7. FROM DISTRIBUTION TO ACCESS
The access paradigm is complementary with the
user center paradigm and both explain the strong
interactive nature of the new environment. Access
means to seek, search, navigate, surf, decide, an
active attitude, a will to connect and communicate,
the contrary of the passive reception of media
content.
The 10 New Paradigms of
Communication in the Digital Age
PARADIGM 8. FROM ONE WAY TO
INTERACTIVITY

This has three levels:

First level: the possibility for the user to choose the
format of information display (browser and navigation
interface configuration).
The 10 New Paradigms of
Communication in the Digital Age
Second level: the possibility for the user to produce
input for a system. This contribution could be co-
authoring, writing comments, answering pools and
tests, posting news, and so on.
Third level: the possibility for the user to
communicate with other users of the system in real
or delay time.
The 10 New Paradigms of
Communication in the Digital Age
PARADIGM 9. FROM LINEAR TO HYPERTEXT
Hypertext becomes the grammar of the digital world.
The pathways of the info-spaces are built on links.
Creating and activating links online could be the new
name of alphabetization. Reading and writing by
linking, this is, exploring and creating hypertextual
environments daily is the most strategic skill digital
natives are achieving.
The 10 New Paradigms of
Communication in the Digital Age
PARADIGM 10. FROM DATA TO KNOWLEDGE

The extraordinary amount of data these days bring back the

role of media as social managers of knowledge. Today, the
strategic mission of media is the information about the
information: information intelligence, interpretation, filtering
and searching combined with the challenge of new
interactive multimedia narratives and delivered by a wide
range of channels.
Trends in Digital Technology

Haptics technology

Is a feedback technology (using computer

applications) that takes advantage of the user’s
sense of touch by applying force, vibrations
and/or motions to the User.
Trends in Digital Technology

Contextual awareness

By combining ‘hard sensor’ information such as

where you are and the conditions around you,
combined with ‘soft sensors’ such as your calendar,
your social network and past preferences - future
devices will constantly learn about who you are and
how you live, work and play.
Trends in Digital Technology

Voice and tone recognition

Not only can voice and tone recognition be used to

confirm a person’s identity but tone recognition can
be used to detect a person’s health or emotional
state. This technology will open new opportunities in
security and healthcare – with mobile applications
Trends in Digital Technology

Eye tracking technology

Eye tracking technology measures eye positions and

movements which are analyzed through computer
applications. Future laptops, smartphones and
tablets could contain thousands of tiny imaging
sensors built into the display screen. Eye tracking
technology could have many possible applications
Trends in Digital Technology
• Law enforcement – lie detection
• Airport security – identifying suspicious behavior, e.g. to catch
terrorists before they strike
• Retail – recording, monitoring and
• analyzing consumer behavior to ‘tailor’ marketing to individuals
• Safety - alerting and awakening a
• drowsy or distracted driver would save many lives
• Health care – assisting people with disabilities or paralysis to
communicate (laptop) and improve mobility (electric wheelchair)
• Human-computer interaction – using screen icons and a blink here or
a gaze there. Say goodbye to the mouse and keyboard.
Trends in Digital Technology

Internet glasses
Technology that can display images directly onto our
retinas while not blocking our sight is being
developed. This technology can be used in
eyeglasses and have uses ranging from e-Gaming to
military defense. In the next 10-20 years experts
predict that Internet glasses will replace
Smartphones.
Trends in Digital Technology

Wearable Technology

Wearable technologies today are smart watches.

These watches are worn as a typical wristwatch but
do more than just tell time. Modern smart watches
perform the same functions as smartphones
The media and information are in a constant change,
and its development is a continuous process. This
development is highly dependent on how connected
entities are. In fact, while some books would refer to
this age as the Age of Information, others would
fittingly call this time as the “Connected Age.”
The change started with the network. Moving digital
information instantly from one place to another has
reshaped delivery systems, business models, and
economics and has led to the globalization of almost
every industry.
However, this "network effect" is about more than the
dissemination of information. It is about connections. We are no
longer in the information age—we are in the connected age.
Everyone and everything is interconnected. Anyone who can
access the web can participate. The connections magnify the
reach and value of not just information but also our relationships,
creating opportunities for learning, working, and collaborating on
an unprecedented scale.
Keep in mind the concept of the spider’s web. A web cannot
hang on its own with just a single strand. For it to spread out,
each of its strand must be interconnected, and a spider’s power
to capture its prey depends on how wide its web spreads and
how many connections it has.
The Massive Open Online Course

The Massive Open Online Course (MOOC) is

defined as a model for delivering learning
content online to any person who wants to take
a course, with no limit on attendance.
The Massive Open Online Course
(Characteristics)
1. A revolutionary approach to education that
moves away from the physical to the virtual

2. A kind of learning that happens online,

breaking the norm of traditional schools or
universities for higher education.
The Massive Open Online Course
(Characteristics)
3. Utilizes information technologies like
analytics to help instructors gauge their
student’s learning.

4. Emphasis on connectedness.
The Massive Open Online Course
(Implications)
1. By taking learning into virtual space, attendance is
no longer a determining factor in one’s education.
This makes MOOC learning a popular alternative for
those whose life situations make them unable to
attend regular schools
The Massive Open Online Course
(Implications)
2. Managing MOOC is relatively cheaper than
running educational institutions. By taking out the
experiences of Universities – which are passed down
to students in exorbitant fees- MOOC addresses the
high cost of education.
The Massive Open Online Course
(Implications)
3. Analytic provides information about the learning
process of students. Through the use of data
collected through analytics, MOOC provides a
means to improve learning.
The Massive Open Online Course
(Implications)
4. Since it focuses on connectedness as part of the
learning process, MOOC allows education to take
place on a global scale, connecting learners and
instructors all over the world to one another to
maximize education.