Design
Design
BROCHURE 2026-27
SCHOOL OF
DESIGN
Programs Offered —
Bachelor of Design ([Link].)
Master of Design ([Link].)
About Welcome to
the School of Design
the University
A Legacy of
The School of Design at Graphic Era University
cultivates the next generation of creative leaders. It
Excellence
empowers students with enhanced Human
Intelligence (HI) for impactful problem-solving, while
integrating emerging technologies such as Artificial
Intelligence (AI)'s transformative role. The program’s
holistic pedagogy meticulously builds core
Founded by Prof. (Dr.) Kamal Ghanshala
competencies: progressing from a foundational
with a vision to transform youth through
mindset, through essential skills, systematic
quality education, Graphic Era began its
methodologies, and personal resilience, to advanced
journey in 1993 and evolved into Graphic
collaboration and cultural sensitivity.
Era Institute of Technology (GEIT) in
1997. In 2008, it was granted Deemed to The program offers specialized streams with
be University status by the Government of in-depth coursework, hands-on learning, and
India. industry engagement. This dynamic curriculum
prepares graduates to deliver proven, real-world
Today, Graphic Era stands as a NAAC ‘A+’
solutions to complex challenges, contributing
accredited university, ranked 52nd in
meaningfully to both societal needs and business
Engineering, 52nd in Management, and
goals. The school provides a dynamic environment
48th in the University Category by NIRF,
for entrepreneurship and innovation, ensuring its
Ministry of Education. With 6
graduates are versatile, ethical, and ready to design
NBA-accredited programs, the university
the future.
fosters an industry-academia partnership
through collaborations with Tata
Technologies and IBM and hosts a
DST-sponsored Technology Business Vision
Incubator for startups. To be a globally recognized hub for design
education, fostering innovation and leadership in
With global academic partnerships and
shaping a human-centered future through design,
student exchange programs across US,
research, and responsible technological integration.
Europe, Australia, and Asia, Graphic Era
provides a world-class learning
experience. Its alumni shine at Apple,
Mission
Google, Microsoft, HSBC, TCS, Wipro, • Inspire creative, innovative, and empathetic design
Infosys, and the Indian Armed Forces, professionals, nurturing their holistic competence
and enhancing their Human Intelligence (HI) for
shaping the future with innovation and
impactful problem-solving.
excellence.
• Drive innovation and societal impact by fostering
Be a part of this legacy! transdisciplinary, context-driven, ecologically
conscious, and people-centered design methods
across product, service, interaction, and visual
communication. We focus on delivering proven
solutions and enabling global collaboration to resolve
societal issues.
• Integrate advanced technologies, including Artificial
Intelligence (AI), into the curriculum, equipping
students with proficiency in evolving design tools and
practices.
• Foster hands-on learning through diverse courses,
workshops, and industry engagement, providing an
innovation-driven ecosystem for entrepreneurship.
Key Facts & Achievements
RANKINGS ACCREDITATIONS ACADEMIC
University SNAPSHOT
#48 Category
NAAC A+
Grade Accredited Distinguised
Engineering 900+ Faculty Members
#52
Source: National
Category Assessment & Accreditation
Council (NAAC)
Management
14K+ Students
#52 Category
UGC, AICTE, 22
Departments
(8 Engineering & 14 Non-
Engineering)
Source:
NIRF 2025 Ranking
Ministry of Education,
BCI, NMC, INC 100+ Programmes
Govt. of India Programs approved by
University Grants Commission
(UGC), All India Council for
Technical Education (AICTE),
in India for
#02 Research Quality Bar Council of India (BCI),
National Medical Commission RESEARCH &
(NMC), and Indian Nursing
in India for INNOVATION
#03 Engineering Council (INC)
in India for
Top 2%
#04 Life Sciences 34 faculty members of
Graphic Era University
in India for Business 06 NBA included in
#04 & Economics Courses Accredited Stanford–Elsevier–list.
The only University in
in India for ₹2648.99 Lac
#16 Computer Science
the region to have
[Link] (CSE, ECE, ME, CE, Research Project Funding
Biotechnology) and MBA from leading government
#645 accredited by NBA
agencies including DST,
World University Ranking Source: National Board DBT, SERB, CSIR,
of Accreditation (NBA) UCOST, MoEF&CC and
ISRO.
₹3472.17 Lac
STARTUPS Consultancy Project
Funding
Sustainability
#41 Rank in India
₹500+ Cr Valuation of
Startup’s
Southern
15500+
#138 Asia 2026 100+ Incubated
Startups Research Publications
The Bachelor of Design ([Link].) and Master of conventional design to address complex,
Design ([Link].) programs cultivate innovative, systemic challenges, disruptive technologies,
ethical, and user-centered designers, and long-term consequences.
empowering them with enhanced Human
Intelligence (HI) for creative problem-solving in The [Link]. program equips students to
a technologically advanced world. The [Link]. navigate uncertainty and strategically shape
program builds a comprehensive foundation, preferred societal, technological, and
guiding students from design fundamentals to environmental futures through advanced
specialized skills. streams. This advanced program is dedicated
to training leaders not just to be right about
The program emphasizes a human-centered what's next, but to be ready for whatever
approach, preparing graduates to be versatile comes next, preparing them for high-impact
and adaptable designers. Building on this roles guiding organizations toward positive,
foundation, the [Link]. program is designed for resilient, and sustainable outcomes.
advanced thinkers and leaders, moving beyond
Graduates from design programs
find opportunities in established
fields where shaping human
experiences and creating meaningful
solutions are paramount in the
industry domains such as —
Technology Consulting
Healthcare Smart Home &
Banking & Finance IoT
Fashion Robotics
E-Commerce Food & Beverage
Education Technology
Entertainment Sports Tech.
Media & Publishing Sustainable
Development
Automotive
Travel &
Telecommunication
Hospitality
Aviation
Urban Planning
Agriculture
User Research
Logistics & Supply Agencies
Chain
Nonprofit
Manufacturing Organizations
Clean Energy / Design Studio /
Greentech Entrepreneurship
Government
Our Approach
The design pedagogy is aimed at empowering
future designers with building-in enhanced
human intelligence (HI) for creative problem-
solving with AI assisted holistic curriculum that
cultivates intelligence, capacity, skills, tools,
method, technique, and crucial additional
factors in a developmental sequence, fostering
well-rounded creative minds.
Design Strategy
Defines the overarching vision and framework
for design decisions to achieve specific goals.
User Research
Design Direction
Culture & Context
Design Impact
Socio-Business Design
Strategic Design
Program Infrastructure
Outcomes Drawing Studios
Illustration and Graphic Design
Studios
PO1 (Analyzing): Identify and analyze complex
Photography Studio
design challenges by applying critical thinking
and contextual awareness across cultural, Sound Mixing and Recording Studio
societal, and technological domains. Cinematography Studio
PO2 (Understanding): Understand user needs, CAD Studio
behaviors, and values through empathy-driven Visual Merchandising Studio
approaches to create inclusive,
Prototyping Workshops (such as
human-centered design outcomes.
Wood, Metal, Plastic, Paint shop,
PO3 (Applying): Apply design thinking Assembly workshop)
methodologies and creative problem-solving Ergonomics Lab
processes to address real-world design
Fabrication Lab
problems effectively.
Mechatronics lab
PO4 (Evaluating): Conduct and evaluate
design research using appropriate qualitative CNC Lab and Laser Cutting Shop
Floor
and quantitative methods to generate informed
insights. 3D Printing Facility
The Bachelor of Design ([Link].) program is a visual domains, while fostering awareness of
comprehensive undergraduate program that AI’s role in the future of design.
cultivates innovative, ethical, and
user-centered designers equipped with The program emphasizes a human-centered
enhanced Human Intelligence (HI) for creative approach, encouraging students to conduct
problem-solving in a rapidly evolving, user research, analyze complex social and
technology-driven world. cultural challenges, and create sustainable,
accessible, and effective solutions for users
Students embark on a structured learning and businesses alike. Whether designing
journey, progressing from foundational design tangible products, digital experiences, or visual
learning to specialized skill development stories, learners apply human-centered
across the following streams: methodologies, engage with diverse tools and
emerging technologies (including AI), and
Animation and Game Design understand the strategic value of design in
Graphic and Visual Communication Design addressing societal needs and advancing
Industrial Product Design business goals.
Interior and Spatial Experience Design
[Link]. graduates emerge as versatile,
User Experience and Interaction Design responsible designers prepared to shape the
future of products, experiences, and
The curriculum develops well-rounded communication, contributing meaningfully to
creative thinkers by integrating design theory human well-being and economic growth.
and practice across physical, digital, and
Eligibility Criteria —
Academic Qualification: To be eligible for the Bachelor of Design ([Link].) program, a candidate must have passed
10+2 examination.
Entrance Exam: Candidate’s admission may be based on Graphic Era’s entrance test, or a personal interview,
unless they have a valid score from a national-level entrance exams like UCEED / NID-DAT / NIFT Entrance Exam.
[Link].
(Animation and
Game Design)
Highlight Areas — 2D/3D Animation, Character
Designer, 3D Modeller, Environment Designer,
Immersive Experience, VFX Design, Game Design.
Top Recruiters
and many
more...
[Link].
(Graphic and Visual
Communication
Design)
Highlight Areas — Graphic Design, Motion Graphics,
Branding, Packaging, Advertisement, Corporate
Communication, Social Media, Digital Media, Illustration.
Top Recruiters
and many
more...
[Link].
(Industrial Product
Design)
Highlight Areas — Industrial Products, Lifestyle Accessories,
Healthcare Products, Toys, Jewellery, Furniture, Consumer
Electronics Gadgets, Lighting Products, Agricultural
Products, and Mobility Products.
Top Recruiters
and many
more...
[Link].
(Interior and Spatial
Experience Design)
Highlight Areas — Responsive Environments & Ambient Intelligence, Human-Space
Interaction (HSI) & Spatial Psychology, End-to-End Spatial Service Blueprinting,
Environmental Ethics, Universal Inclusion, and Circularity, Strategic Foresight & Trend
Integration in Habitats, Biophilic Urbanism & Socio-Spatial Design.
Top Recruiters
TM
and many
more...
[Link].
(User Experience and
Interaction Design)
Highlight Areas — Mobile Application Website
Design & Development, Industrial Interface
Design, Digital Products, Service Design.
Top Recruiters
and many
more...
Master of Design
([Link].)
Strategic design for next-generation intelligent systems – advances
transdisciplinary practice by leveraging Human Intelligence (HI),
Artificial Intelligence (AI) and Emerging Technologies to drive innovation
in systemic design, organizational strategy, and the augmentation of Human
Environment Cognition (HEC).
The Master of Design ([Link].) program is an (HEC), which involves designing intelligent systems
advanced specialization for thinkers and leaders that enhance human awareness and decision-
aiming to move beyond conventional design making in dynamic contexts such as smart
practice. It develops design strategists capable of infrastructure, public health systems, and ecological
engaging with high levels of complexity through networks.
deep theoretical inquiry and transdisciplinary
application. The curriculum integrates the analytical Students learn to investigate, critically envision, and
power of Artificial Intelligence (AI) with the ethical strategically shape preferred societal, technological,
and creative strengths of Human Intelligence (HI), and environmental futures. Through advanced
enabling graduates to design product–service design methodologies, graduates translate theory
systems, policies, and intelligent frameworks that into actionable, resilient, and sustainable strategies
shape future technologies. that create meaningful and positive outcomes.
Eligibility Criteria —
Academic Qualification: To be eligible for the Master of Design ([Link].) program, a candidate must have a
Bachelor's Degree of minimum 4 years duration in any specialization.
Entrance Exam: Candidate’s admission may be based on Graphic Era’s entrance test, or a personal interview, unless
they have a valid score from a national-level entrance exams like GATE / CEED / NID-DAT / NIFT Entrance Exam.
Entrance Exam is exempted for GEU Alumni.
Note: The [Link]. program is offered from AY 2026-2027, subject to necessary approval of AICTE/regulatory national-level body.
[Link].
(Design Futures)
Highlight Areas — Strategic Foresight & Speculative Design, Systemic
Change Modeling and Intervention, Algorithmic Governance and Ethical
Frameworks, Designing for Emergence and Organizational Resilience,
Future Prototyping and Narrative Creation.
Top Recruiters
and many
more...
[Link]. (Graphic and Visual
Communication Design)
Highlight Areas — Strategic Visual Systems and Brand Architecture,
Semiotics and Cognitive Persuasion, Information Complexity and Data
Visualization, Cross-Platform Visual Integrity and Fidelity, Designing Trust
and Ethics in Media Environments.
Top Recruiters
and many
more...
[Link].
(Industrial Product Design)
Highlight Areas — Circular Economy and Sustainable Lifecycle Strategy, Smart
Systems Integration and AI-Driven Product Interaction, Advanced Material Science
and Fabrication, Ergonomics for Complex Human-Machine- Environment Systems,
Production-Manufacturing Management and Market Viability.
Top Recruiters
and many
more...
[Link].
(Interior and Spatial
Experience Design)
Highlight Areas — Critical Spatial Practice & Theory, Immersive
Technologies & XR, Regenerative Systems & Material Innovation,
Neuro-Architecture & Sensory Design, Parametricism & Data-Driven
Fabrication, Service & Systems Design.
Top Recruiters
and many
more...
TM
[Link].
(User Experience and
Interaction Design)
Highlight Areas — Digital Products, Human-AI Partnership, End-to-End
Service Design Strategy and Blueprinting, Experience Ethics, Inclusion,
and Privacy Design, Strategic Foresight and Trend Integration in UX,
Social-Tech.
Top Recruiters
and many
more...
Design Computer Lab
Makers Studio
and Labs
Learning in action
Metal Fabrication
3D Printing Makers Lab Workshop
Beyond
Classrooms
Where Every Event Tells a Story
Career Counselling Scholarships &
Services Support Benefits
The School of Design equips students with the Upto
guidance, skills, and opportunities needed for career
success. Our Career Counseling and Professional
Development Services prepare them for every stage
100 Scholarship based on
% 12th or UG marks
of their professional journey. Upto
Domain-Specific Mentorship
We have dedicated Chair Heads for Marketing,
100 Merit-based
% Sports Scholarship
Finance, and Human Resources, providing
students with:
• Expert Mentorship
10% Scholarship to the
Girl Candidates
• Counseling Support
Professional Development Program (PDP)
Placement Support 10% Alumni Loyalty
Scholarship
Our Placement Department plays a vital role in
shaping students' careers by providing:
• Support for Summer Internships (SIP) and
Final Placements
10% Scholarship for
Parentless Child
• Internship Guidance
Common Entrance
Test (GECET)
05% Scholarship to the children
of Defense Personnel
₹
Scholarship
Scholarship upto
Cr
05% Yearly Payment
of Fees
Efficient transportation
services
Green, eco-friendly
campus environment
ICT-enabled smart
classrooms
GET IN TOUCH
Tollfree — WhatsApp — Website —
1800 270 1280, 1800 890 6027 (+91) 70881 19995 [Link]
E-mail — Campus —
admissions@[Link] Bell Road, Clement Town, Dehradun, Uttarakhand, India 248002