1. What is your profession ?

A. Student B. Employee C. Businessperson D. Others

2. what is your age groups ?
A. Below 18 B.18-25 C.36-45 D.45+
3. Gender
Male female
Main questions

1. According to you what is your preferred price range for a smartphone.

A. Below RS. 10000 B.10000-30000 C.30000-50000 D. 50000+
2. in your opinion, which psychographic segment does OnePlus primarily target
A. luxury but affordable prices B. people who value innovation C. Premium user D.
Trendsetter
3. which promotion strategy do you prefer when buying a smartphone?
A. Cashback & Discount B. Bundled Accessories [Link] & Financing option D. Extend
Warranty
4. What is the primary reason you chose your current smartphone? A. Price B. Brand
loyalty C. Design D. Camera quality
5. How often do you upgrade your smartphone?
A. Every year B. Every 2 years C. Every 3 years D. Eery 4+ year
6. When purchasing a smartphone, how much weight do you give to customer service and
warranty offerings?
A. Very important B. Somewhat important C. Not important d. none
7. Which of these factors would make you pay more for a smartphone?
A. More advanced features B. Better performance C. Premium design D. Exclusive
brand
8. How important is brand reputation to you when purchasing a smartphone?
A. Very important B. Somewhat important C. Not important d. none
9. What type of advertising appeals to you the most when choosing a smartphone
brand?
A. Emotional ads B. Technical specifications, C. Brand image D. Social media influencers
10. What type of marketing strategy would you find attractive?
A. Word of mouth B. Online reviews C. In-store experience D. Ads
________________________________________
11. What type of consumer are you based on your smartphone preferences?
A. Budget-conscious B. Tech-savvy C. Trend-conscious D. Feature-oriented
12. Do you believe OnePlus should focus more on celebrity endorsements or tech
influencer collaborations?
A. Celebrity endorsements – it makes the brand aspirational
B. Tech influencers – they provide in-depth product insights
C. A mix of both would be best
D. Neither – OnePlus should focus on innovation instead
13. Do you prefer smartphones with cutting-edge technology, or are you okay with older
models?
A. Always prefer the latest tech B. Don’t mind slightly older models C. Prefer reliable
models with proven performance
D. Only upgrade when my current phone stops working
 14. Would you choose a smartphone that is marketed towards a specific lifestyle or
interest (e.g., photography, gaming, business)?
A. Yes B. No C. I prefer general-purpose smartphones D. It depends on the features and
pricing
15. What do you think sets OnePlus apart from other smartphone brands?
A. Performance B. Price C. Innovation D. Design
16. When you think of OnePlus, what image or emotion comes to mind?
A. Premium technology B. Value-for-money C. Youthful D. Innovative
17. How would you describe the OnePlus brand in comparison to other smartphone brands
interms of positioning?
A. High-performance B. Affordable luxury C. Cutting-edge D. Accessible premium
18. What is OnePlus’ tagline that represents its brand philosophy?
A) "Think Different"
B) "Never Settle"
C) "Beyond the Best"
D) "Innovation for Everyone"
19. What is the core positioning of OnePlus as a brand?
A) Budget smartphone brand
B) Luxury flagship brand
C) "Flagship Killer" with premium features at an affordable price
D) Gaming-focused smartphone brand
20 How do you perceive OnePlus’s strategy of using actors and models in marketing
campaigns?

A. It aligns with their premium positioning

B. It feels unnecessary – OnePlus should focus on specs
C. It makes them look like Apple/Samsung competitors
D. I don’t care about brand ambassadors