🎓 BUSM4567 – WEEK 2 FULL SCRIPT
Topic: Environmental Sustainability
⏱ 0–5 MINUTES — OPENING
Slide 1 – Title
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“Good morning everyone.
Today we move from talking about tourism…
to questioning whether tourism deserves to exist.”
Pause.
“Tourism sells paradise.
But it consumes paradise at the same time.”
Let that sit.
⏱ 5–10 MINUTES — THE 7Ps EXPECTATIONS
Slide 2 – The 7Ps
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Don’t read it.
Say:
“If we are discussing sustainability,
then we must practice responsibility.”
Highlight:
No plagiarism
Participation
Patience
“Sustainability is about long-term thinking.
That includes academic integrity.”
⏱ 10–20 MINUTES — DEFINING SUSTAINABILITY
Slide 4 – Brundtland Declaration
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Read it slowly:
“Development that meets the needs of the present without compromising
the ability of future generations…”
Then ask:
“What does ‘needs’ mean?”
Push them:
Basic survival?
Luxury travel?
Economic growth?
Then ask:
“Who decides what future generations need?”
This introduces intergenerational ethics.
Say:
“This definition sounds simple.
But it is politically explosive.”
⏱ 20–30 MINUTES — THE LANDSCAPE OF TOURISM
Slide 5 – The landscape of tourism
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Point to the quote.
“Tourism depends on two landscapes:
Nature.
And the city.”
Then ask:
“Which one is more fragile?”
Discuss:
Natural landscape → ecological limits
Urban landscape → infrastructure limits
Say:
“The environment is not just a background.
It is the product.”
⏱ 30–40 MINUTES — TOURISM IS ENVIRONMENTALLY DEPENDENT
Slide 6
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“Tourism is environmentally dependent.”
Ask:
“If Ha Long Bay becomes polluted,
does tourism survive?”
“If coral dies,
does diving tourism survive?”
Then:
“In the absence of attractive environment,
there would be little tourism.”
This is not emotional.
This is structural dependency.
⏱ 40–50 MINUTES — ENVIRONMENT AS EXPERIENCE
Slide 7
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Environment as:
Setting for action
Social system
Emotional territory
Self
Say:
“When tourists visit Sapa,
they are not just seeing mountains.
They are constructing identity.”
Ask:
“Why do people post eco-travel on Instagram?”
Because environment becomes self-expression.
Tourism consumes identity.
⏱ 50–65 MINUTES — WHAT IS SUSTAINABLE TOURISM?
Slide 8 – UNWTO Definition
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Break it down:
Economic needs
Social needs
Ecological processes
Biodiversity
Cultural integrity
Ask:
“Is it realistic to satisfy all at once?”
Push tension.
⏱ 65–75 MINUTES — THE GOLDEN TRIANGLE
Slide 9
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Draw triangle on board:
People – Planet – Profit
Say:
“These are not equal.
They conflict.”
Ask:
“If visitor numbers double,
what happens?”
Profit ↑
Pressure ↑
Waste ↑
Then:
“Sustainability is not balance.
It is trade-offs.”
⏱ 75–85 MINUTES — ELEMENTS OF SUSTAINABILITY
Slides 11–12
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Discuss environmental dimension:
Biodiversity
Materials
Energy
Biophysical interactions
Ask:
“Does a luxury eco-resort importing Italian marble count as sustainable?”
Push:
Material sourcing matters.
Energy matters.
Water matters.
Not just marketing.
⏱ 85–95 MINUTES — POSITIVE IMPACTS
Slide 13
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Say:
“Tourism can improve environmental standards.”
Examples:
LEED hotels
Renewable energy adoption
Waste management
Ask:
“Would some destinations invest in infrastructure without tourism?”
Sometimes tourism drives regulation.
⏱ 95–105 MINUTES — NEGATIVE IMPACTS
Slide 14
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Go slow.
Water depletion.
Waste pressure.
Habitat destruction.
Commercialization.
Ask:
“Is over-tourism an accident?
Or a business model?”
Let them feel uncomfortable.
⏱ 105–115 MINUTES — GLOBAL CONTEXT
Slide 15
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Climate change.
Water scarcity.
Biodiversity loss.
Ask:
“Can developing countries afford to reject tourism?”
This is the dilemma.
Growth vs conservation.
⏱ 115–125 MINUTES — DEPLETION OF NATURAL RESOURCES
Slide 16
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Show images.
Luxury resort.
Mountains.
Polluted beach.
Ask:
“Which one generates more GDP?”
Usually the resort.
“Which one generates more ecological risk?”
Also the resort.
Push:
Short-term revenue vs long-term cost.
⏱ 125–135 MINUTES — CONSERVATION OR EXPLOITATION?
Slide 17
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Ask:
“Is Ba Na Hills conservation or exploitation?”
Let debate happen.
Then ask:
“If eco-tourism becomes popular,
does it remain eco?”
This is the paradox.
⏱ 135–145 MINUTES — WHERE ARE WE?
Slide 18
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“The environmental perspective focuses on what tourists do.”
Ask:
“What activities cause most damage?”
Jet skiing
Coral touching
Plastic consumption
Cruise tourism
Then:
“Sustainability is behavioral management.”
⏱ FINAL 10 MINUTES — STRONG CLOSE
Ask:
“If tourism disappeared tomorrow,
would the environment recover?”
Some say yes.
Some say no.
Then:
“If tourism continues without limits,
what happens?”
Silence.
Then close:
“Eco-tourism is not about nature.
It is about responsibility.
The real question is not:
Can tourism grow?
The real question is:
Should it?”
Pause.
“Next week, we will discuss how to manage this tension.”